What Artists Get Wrong About Labels, PR, and “Blowing Up” w/ Lonely Ghost Records | The J-Card Podcast
In this episode of The J-Card Podcast, I’m joined by John from Lonely Ghost Records, a self-described “weird pop” label that operates more like a collective than a traditional industry machine. We talk about how Lonely Ghost works behind the scenes, why they don’t own their artists’ music, and what labels can (and can’t) realistically offer musicians today.
John breaks down the economics of PR, why most artists misunderstand streaming success, and how community, patience, and genuine collaboration matter more than viral moments. We also dig into demo culture, DIY ethics, and the difference…
The skinny
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