Segmentation: How to deal with "let's get everyone" as a target

We're Not Marketers · Jun 27, 2024 · 45m

Timestamps:

00:52 Discussing Target Audience

01:40 Horror Stories of Target Audience

05:14 Challenges in Messaging and Segmentation

14:23 Examples of Poor Market Segmentation

21:49 Effective Segmentation Strategies

32:15 The Power of Storytelling

34:35 Understanding Your Audience

38:19 Innovative Research Techniques

Show Notes:

Mercury

Equals

Arc Browser

Figma

Devin Reed

Clayton Christensen

Our website

Hosted on Ausha. See ausha.co/privacy-policy for more information.