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How a Local Barber Built a Membership That Stuck
In episode 162 of Small Business Success, Lucas and Luna look at a barbershop in Columbus, Ohio, that turned a simple idea—a monthly membership—into a loyal customer base. Owner Marcus Webb talks about how he moved from walk-ins to a subscription model that now covers his rent before the doors open. The episode breaks down the numbers: how many members he needed to break even, why he kept the price at $49 a month, and how he balances members with one-time customers. Marcus also shares his philosophy on retention: it's not about the haircut, it's about the ritual. He opens up about…
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