DTC Podcast | Bonus: Send Less, Earn More: What Brevo’s Data Says About Email Volume and Conversion
To Subscribe to DTC Newsletter – https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including the tens of thousands they have not mailed in a year. Then they mail them anyway, because they are paying for them. Channing Ferrer argues both halves of that are costing you money, and he has his own company’s data to back the second half. Brevo studied its customer base and found the brands sending the least email posted the highest conversion and click-through rates. The heaviest senders were worse on conversion, worse on click-through and…
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