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416 | Why Strategic Silence Is Your Best PR Tool in 2026 | Joshua Altman
Joshua Altman, founder of Beltway Media and former multimedia journalist at The Hill, joins Jeff Mains to unpack why "volume isn't a strategy" in PR and communications. Drawing on his experience seeing pitches from both the journalist's and strategist's side, Joshua explains why unsolicited press releases get ignored, how to target the right publications instead of chasing tier-one press, and why becoming "the signal, not the noise" matters more than shouting louder. The conversation dives deep into the fractional Chief Communications Officer (CCO) model, his Story-Narrative-Brand framework…
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