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A $400,000 Mattress? · Armstrong & Getty One More Thing

0:00
Speaker 1: A four hundred thousand dollars mattress. It's one more thing,
0:06
Speaker 1: I'm strong andy, one more thing? Does it come with
0:11
Speaker 1: a woman already on it? That's wrong for me?
0:16
Speaker 2: Or what?
0:17
Speaker 1: That would be overpriced? Are you kidding?
0:19
Speaker 3: Oh?
0:19
Speaker 1: Yeah, even then it'd be like, that's ridiculous. So I
0:23
Speaker 1: talked about this.
0:24
Speaker 2: I don't remember if it was on the long end
0:26
Speaker 2: illegal and moral and perverse and sick and exploitive but
0:29
Speaker 2: also overpriced, man and hot.
0:32
Speaker 1: So I talked about this either on the show or
0:36
Speaker 1: on the One More Thing podcast a year or so ago,
0:38
Speaker 1: because I'd read this article in the New York Times
0:40
Speaker 1: and it was it was an I grabbing headline, A
0:42
Speaker 1: four hundred thousand dollars mattress Hastin's bed. I don't know
0:46
Speaker 1: how you pronounce it. I can't say it exactly like
0:48
Speaker 1: the Swedish salesman to Swedish company, the Swedish salesman, because
0:52
Speaker 1: the a's got dots over it and stuff. But oh,
0:54
Speaker 1: this is Hastens. There's something but has t e n s.
0:59
Speaker 1: I had talked about this year so ago. I read
1:01
Speaker 1: this article in the New York Times and it was
1:02
Speaker 1: kind of a fun article about a guy who was
1:06
Speaker 1: reviewing this product. He heard about it and he laid
1:08
Speaker 1: down on the beds and he wrote about it, and
1:10
Speaker 1: it was really interesting, and it was a you know,
1:13
Speaker 1: I just thought it was interesting. And they've got only
1:15
Speaker 1: a couple of stores around the world, and a couple
1:18
Speaker 1: in the United States. Last summer, when I was in
1:21
Speaker 1: New York City with my kids, we were walking down
1:24
Speaker 1: Park Avenue and I saw one of the stores. I thought,
1:27
Speaker 1: holy crap, they've got a store here. But it was closed,
1:29
Speaker 1: and I thought, oh wow, I would love to have
1:31
Speaker 1: laid down on one of those beds. Well, it turns
1:33
Speaker 1: out they've got a store in Palo Alto. Of course
1:37
Speaker 1: they do, because if you're listening in other parts of
1:42
Speaker 1: the country, maybe you don't know this, but there's a
1:44
Speaker 1: little area of California they call Silicon Valley. But like
1:49
Speaker 1: I crossed the bridge, whichever is that the Dumbarton er,
1:52
Speaker 1: I get my bridges mixed up. But anyway you drive
1:54
Speaker 1: across in there, I am on one Hacker Way. There's Google.
1:57
Speaker 1: I mean, there's Facebook. There's Google. Just a couple of
2:00
Speaker 1: miles up the road, there's Apple. Tesla's right over there.
2:04
Speaker 1: You know, like five of the seven most valuable companies
2:07
Speaker 1: in the world are all within a couple of blocks
2:10
Speaker 1: each other. So there are a lot of really really
2:12
Speaker 1: rich people around, and there's some fancy shopping in that area. Obviously.
2:16
Speaker 2: I had coffee with a friend there once. It was
2:18
Speaker 2: several years ago, but and he's in the industry and
2:22
Speaker 2: hipped to it, and he kept saying, you see that
2:25
Speaker 2: guy over there. I'm like, in the puffy vest and
2:28
Speaker 2: the shirt that everybody else is wearing. He's like, Yeah,
2:31
Speaker 2: that guy sold whatever jostogram to metaph for three point
2:37
Speaker 2: four billion dollars. I'm like, damn, now he's working on something.
2:40
Speaker 2: Oh you see that guy over there that Yeah, it's
2:43
Speaker 2: teeming with those people.
2:44
Speaker 1: So I wanted to go to a fancy mall on
2:46
Speaker 1: my birthday, and I went to the uh the mall.
2:49
Speaker 1: There were right next to where Stanford University is, and
2:52
Speaker 1: I'm walking from store to store and I see a
2:56
Speaker 1: sign for this bed and I thought, Wow, they've got
2:58
Speaker 1: one of those stores here, and it was open, and
3:01
Speaker 1: I walked in and I said, I read about your
3:04
Speaker 1: beds in the New York Times. I've got to lay
3:05
Speaker 1: down on them. Well, it gets interesting from the very
3:09
Speaker 1: beginning and I would love to know more about the
3:12
Speaker 1: way they train their sales people and everything like that.
3:15
Speaker 1: They clearly did what Ferrari dealers, these people who sell
3:21
Speaker 1: three million dollar homes whatever, they've got to qualify their
3:24
Speaker 1: customers right off the bat to figure out if they're
3:28
Speaker 1: wasting their time or not. And he had all kinds
3:32
Speaker 1: of clever ways to try to get around to figuring it.
3:34
Speaker 1: For like, I'm even possibly could be a person who
3:37
Speaker 1: would buy a bed that they range from forty thousand dollars.
3:43
Speaker 1: I'm just talking to mattress. You got to get your
3:46
Speaker 1: your actual bed frame is separate. That's the low end.
3:50
Speaker 1: The low end is thirty eight grand, but with tax
3:51
Speaker 1: would be forty thousand dollars. That's the cheapest. And that's
3:54
Speaker 1: by far the most expensive mattress I've ever heard of
3:56
Speaker 1: my life. We've done a lot of commercials for people
3:59
Speaker 1: who so bed and usually like the most expensive mattress
4:02
Speaker 1: you can get. You're talking like nine ten thousand dollars
4:05
Speaker 1: for just the over the top insane who buys this mattress.
4:09
Speaker 1: The cheapest one they had at the store was forty grand.
4:12
Speaker 1: It went up to eight hundred thousand dollars for a mattress.
4:21
Speaker 2: Unless the support structure is gold bars. What the f
4:25
Speaker 2: were we talking about here?
4:26
Speaker 1: So I have a guess they profiled me on just
4:29
Speaker 1: putting you having me lay down in a bed to
4:31
Speaker 1: start with, because it's all about you know, pegging the negotiations, right,
4:36
Speaker 1: I mean in sales, it's a similar sort of way.
4:39
Speaker 1: They wouldn't want to put you in an unattainable number
4:44
Speaker 1: to start with, because then you're going to be disappointed.
4:46
Speaker 1: I think that'd be my guess. There's got to be
4:49
Speaker 1: a psychology to it, I would think anyway.
4:52
Speaker 2: Well I just went in what sense I mean, because
4:56
Speaker 2: after laying down on the eight hundred thousand dollars one,
4:58
Speaker 2: the three hundred and fifty thousand dollars one was jabbing
5:02
Speaker 2: you in the back or what. It's all imaginary anyway.
5:05
Speaker 1: Well see that's the other part of it too, is
5:07
Speaker 1: the and you know this about like wine, musical instruments, jewelry,
5:13
Speaker 1: there's all kinds of things we sorts a liquor. We
5:16
Speaker 1: don't have control of our brains, no human does. You
5:20
Speaker 1: do not have the ability to separate knowing what this
5:26
Speaker 1: costs from what it actually tastes like, sounds, like drives
5:31
Speaker 1: like whatever. You just can't it's impossible. And some people
5:34
Speaker 1: get into the well it's expensive, so it's it's gotta
5:38
Speaker 1: be good thing in their brain subconsciously. Some people go
5:42
Speaker 1: the other direction. I've known this crowd too, got to
5:44
Speaker 1: this time I could get something for five dollars. It
5:46
Speaker 1: days like good. Some people have to go the other direction,
5:48
Speaker 1: or for whatever reason. You get all mixed up in
5:52
Speaker 1: your head about you know how much of this is
5:54
Speaker 1: imaginary or not? Which is fascinating, Yes, Katie.
5:58
Speaker 3: Oh no, I'm just listening, and I'm I'm still trying
6:00
Speaker 3: to wrap.
6:00
Speaker 1: It's really hard to do. I've done out with wine
6:02
Speaker 1: where people give me wine from a glass of wine,
6:05
Speaker 1: a sipple, wine from a two hundred dollars bottle, and welly,
6:09
Speaker 1: this tastes really good, but is it? In my imagination
6:11
Speaker 1: it tastes really good? Being convinced that it is it
6:14
Speaker 1: the label cool? Would I feel like a rube if
6:17
Speaker 1: I said it tastes just like the other one? I
6:19
Speaker 1: don't know.
6:19
Speaker 3: Well, yeah, it's like, well no, go ahead, no you
6:23
Speaker 3: Oh well, I've seen those things where they'll take, like
6:25
Speaker 3: phronsiea boxed wine and put it into a really nice
6:28
Speaker 3: bottle and then all of a sudden, your brain does
6:29
Speaker 3: that thing.
6:30
Speaker 2: Yeah, as my brother, the nuclear engineer, would point out,
6:34
Speaker 2: the scale is not linear. The idea that a fifty
6:39
Speaker 2: dollars bottle of wine is separated by the same amount
6:44
Speaker 2: to one hundred dollars bottle of wine as one hundred
6:47
Speaker 2: to one hundred and fifty to one hundred and fifty
6:48
Speaker 2: to two on up to you know, presumably a four
6:52
Speaker 2: hundred and fifty dollars bottle of wine ought to be
6:54
Speaker 2: as much better than a four hundred dollars bottle of
6:56
Speaker 2: wine than a one to fifty is to a one
6:58
Speaker 2: hundred to a fifty, and it's not. It's not even
7:00
Speaker 2: remotely like that.
7:02
Speaker 1: Well right, so then if you're starting to cut it
7:04
Speaker 1: down to a two hundred dollars bottle of wine is
7:08
Speaker 1: five percent better than an eighty dollars wine, whatever that
7:12
Speaker 1: better even means? There does the human mind have the
7:15
Speaker 1: ability to separate out the amount of money this is
7:21
Speaker 1: from the marginal taste difference. I mean, that's kind of
7:24
Speaker 1: fine with your imagination and your ability to convince yoursel test.
7:29
Speaker 2: It's a personality test.
7:31
Speaker 1: It's really interesting. So then get getting to the bedding
7:34
Speaker 1: on this whole thing. Is that eight hundred thousand dollars
7:37
Speaker 1: one is it?
7:38
Speaker 2: You're supported by the brains of Nobel laureates that have
7:41
Speaker 2: been preserved. I mean, I'm trying to picture what it
7:46
Speaker 2: would be the eyebrow air of virgins with IQs over
7:53
Speaker 2: one hundred and forty or with the hell it's hilarious, yea,
7:59
Speaker 2: how do you justify that?
8:01
Speaker 1: Well, to a certain extent, it's art in the same
8:06
Speaker 1: way that like really expensive mechanical watches. You're paying for
8:11
Speaker 1: the fact that, you know, the handful of craftsmen on
8:15
Speaker 1: Earth that can work with their hands and make these
8:17
Speaker 1: tiny little parts, make a watch that will display the
8:21
Speaker 1: moon phases and keep to the second over a year.
8:24
Speaker 1: You know, it's a two hundred thousand dollars watch you're
8:26
Speaker 1: paying for. You know that the artisanship of that, not
8:29
Speaker 1: that it tells better time. The bet is similar that
8:32
Speaker 1: way to a certain extent, and that at the upper
8:35
Speaker 1: tier beds you have nine artisans he used that term
8:39
Speaker 1: nine artisans. It takes them like almost a year to
8:42
Speaker 1: make the bed. They sew all the fabric around it
8:45
Speaker 1: by hand with certain kind of double stitching thread. Blah,
8:47
Speaker 1: blah blah blah. The main thing with the betting itself
8:49
Speaker 1: is it's horse hair, and horse hair has some properties
8:53
Speaker 1: or some other bs. For some reason, there's a horse
8:55
Speaker 1: there isn't that handy? And on the upper to your beds,
9:00
Speaker 1: the artisans take the horse hair and straighten out it'ch
9:03
Speaker 1: each individual hair. Oh oh for come sbs.
9:08
Speaker 2: Calligula would be embarrassed by that. So let me get
9:11
Speaker 2: to be.
9:11
Speaker 1: And these beds are according to my son mentioned and
9:14
Speaker 1: rap song stuff like that, like they sort of rap
9:16
Speaker 1: song where you talk about crystal champagne and driving in
9:20
Speaker 1: your lambeau. They mention, uh, and Trump was a frequent
9:24
Speaker 1: heston mention in that sort of song for a long time,
9:27
Speaker 1: living like Trump. So anyway, so I go into the store.
9:29
Speaker 1: They somehow pegged me as the guy that should lay
9:32
Speaker 1: on one particular bed. And then at one point he says,
9:35
Speaker 1: so you read the New York Times article, so you're
9:37
Speaker 1: aware with that. And he didn't say the cost. He
9:39
Speaker 1: had some fancy term for the entry point or something
9:44
Speaker 1: like that, the investment in this world or something. I said, yeah, yeah,
9:48
Speaker 1: I know what they cost. He said that bed you're
9:49
Speaker 1: laying on. Well, first of all. So I have to
9:51
Speaker 1: take off my shoes and my jacket, and I took
9:53
Speaker 1: my glasses because I'm the only person in the store
9:56
Speaker 1: and there's three people kind of working on me. And
9:58
Speaker 1: they turn off the lights. Get to lay down to
10:00
Speaker 1: the bed and they bring me a blanket and cover
10:02
Speaker 1: me up and kind of tucked in and they get
10:03
Speaker 1: a pillow behind my edge, and I took off my
10:06
Speaker 1: shoes in my jacket and my glasses.
10:08
Speaker 3: Me.
10:08
Speaker 2: Can you cuddle up next to me place? Yeah, spoon,
10:11
Speaker 2: let's let's spoon. I like to the little spoony half
10:14
Speaker 2: an hour. Yeah, I'm the littlest spoon.
10:15
Speaker 1: Yes. This all experience was so entertaining. I was there
10:21
Speaker 1: for like forty five minutes, and I was happy to
10:23
Speaker 1: do it because I'd been wondering about this for a
10:24
Speaker 1: long time, and it was my birthday. I was just
10:26
Speaker 1: trying to entertain myself. I had nothing on my schedule.
10:28
Speaker 3: Wow.
10:30
Speaker 1: So anyway, so I get under. They give me these
10:33
Speaker 1: like little booties to put on, like really cool. Uh,
10:38
Speaker 1: Like they're like wool on the inside, booties that are
10:42
Speaker 1: made of the same fabric of the bread the bed.
10:44
Speaker 1: These beds are famous for being this blue and white
10:46
Speaker 1: checkered pattern. That's like how you notice if you go
10:48
Speaker 1: in somebody's house and you see that that they've got
10:50
Speaker 1: one of those beds. So I got these booties on
10:53
Speaker 1: that are that, and I'm laying down in the bed
10:55
Speaker 1: and then I'm getting tucked in and all that sort
10:57
Speaker 1: of stuff. And I'm laying there and he said that
10:58
Speaker 1: that bed you're in right there is six so ninety
11:03
Speaker 1: six thousand dollars mattress and box springs, which is just
11:09
Speaker 1: impossible to wrap your head around.
11:11
Speaker 2: And you're still working the lower end.
11:14
Speaker 1: And I would say it felt better than any bed
11:18
Speaker 1: I've ever laid on. I think, unless my mind is
11:22
Speaker 1: tricking me, the thing that I mentioned to him was
11:25
Speaker 1: my bed, and I've got a really nice bed. My
11:28
Speaker 1: shoulder hurts from my motorcycle wreck all the time, minor,
11:31
Speaker 1: not a big deal, but it always hurts laying in bed.
11:34
Speaker 1: No matter how I lay in this bed, it did
11:36
Speaker 1: not hurt at all. Now, is that my mind doing
11:39
Speaker 1: a trick on me? Maybe? Who knows? Maybe the I
11:42
Speaker 1: think at this level, the horse hairs have not been
11:44
Speaker 1: straightened out by hand. They just stuff it full of
11:47
Speaker 1: a certain kind of horse hair. Machines straightened, no machines
11:50
Speaker 1: involved in anything. They're just still curling but very very
11:55
Speaker 1: very comfortable bed. So there's no doubt about it. And
11:57
Speaker 1: I try a whole bunch of different beds because they
11:59
Speaker 1: got firm and soft and this and that and different
12:03
Speaker 1: things that different beds do, and put me in the
12:05
Speaker 1: forty eight thousand dollars bed and uh, it still felt
12:09
Speaker 1: really really good, but not quite as good as the
12:11
Speaker 1: ninety six thousand dollars bed.
12:13
Speaker 2: I can't wait to hear about the parting of company,
12:15
Speaker 2: but before I do a follow up, I remember when
12:18
Speaker 2: the New York Times article came out, we were talking
12:20
Speaker 2: about this number one. I was confused, Katie. I thought
12:23
Speaker 2: it was horrors hair that they had shorn the heads
12:27
Speaker 2: of sex workers for this man cool you extra that.
12:32
Speaker 2: I was, oh boy, and uh what was the Oh
12:37
Speaker 2: that just flit it out of my mind.
12:39
Speaker 1: Horror's hair, I started.
12:40
Speaker 2: I was picturing bald headed hookers and it was just
12:44
Speaker 2: so distracting to me.
12:45
Speaker 1: Oh, that's right.
12:46
Speaker 2: That the maintenance of these things. Yes, yeah, so are
12:49
Speaker 2: you going to get into that.
12:50
Speaker 1: Yeah, the maintenances comes with the bed, So that's really
12:53
Speaker 1: nice you throw in with the so the bed will
12:56
Speaker 1: last you basically the rest of your life. If I
12:59
Speaker 1: were thirty years old and made a lot of money,
13:02
Speaker 1: you could possibly justify that over that amount of time
13:05
Speaker 1: replacing mattresses, you get close to breaking even for a
13:09
Speaker 1: better sleep. Possibly you could. I don't know, but I'm
13:11
Speaker 1: not thirty years old, and you know money is a thing,
13:15
Speaker 1: so U but yeah, you have to have them flipped
13:19
Speaker 1: in massage two or three times a year. But that's
13:22
Speaker 1: part of the deal. They'll send a team of two
13:24
Speaker 1: artisans to your house a couple times a year and
13:26
Speaker 1: they will flip in massage your bed to get it back.
13:28
Speaker 1: So that's always working at its ultimate. But you got
13:31
Speaker 1: to make.
13:32
Speaker 2: Her say that's what's gonna happen.
13:33
Speaker 1: To know she's not a cop? Is that? Is that
13:36
Speaker 1: how that works?
13:38
Speaker 2: Joe stuck on Hookers flipped in massage?
13:41
Speaker 1: Please?
13:41
Speaker 2: I got that once in Thailand, the greatest night in
13:44
Speaker 2: my life.
13:45
Speaker 1: So I lay down in all these different beds and
13:47
Speaker 1: they are amazing, And so he said, would you like
13:51
Speaker 1: to lay down on the fore Uner thousand dollars bed.
13:53
Speaker 1: That's the one that Drake sleeps on and it's mentioned
13:57
Speaker 1: in one of his songs. So I go lay down
13:59
Speaker 1: in that bed, and this is just like I'm using
14:02
Speaker 1: the words from the New York Times review because I
14:05
Speaker 1: remember it. It was as if I was just floating
14:10
Speaker 1: in air, like it was air pockets holding me. It's
14:12
Speaker 1: like like if enough air pressure had me up in
14:15
Speaker 1: the air. It was as if nothing was touching my body.
14:18
Speaker 1: If I you know, it was perfectly comfortable. It was hard.
14:21
Speaker 1: It's hard to describe it was. I don't know, well,
14:25
Speaker 1: it's it's like I described, It's just if you're just
14:28
Speaker 1: floating there, like if you were a weightless in space.
14:30
Speaker 1: I suppose that would would it would feel I'm on
14:32
Speaker 1: the Space Show. And I was just on my back,
14:34
Speaker 1: like no points of pressure whatsoever of any kind. It
14:37
Speaker 1: was wild.
14:38
Speaker 2: Please try not to picture the poor shaved horses running
14:42
Speaker 2: around fling exactly.
14:45
Speaker 1: It was just their skin showing. You know, cold it
14:47
Speaker 1: gets some Sweden in the winter.
14:48
Speaker 2: The horses, yeah, exactly, they're like those damn weird looking cats.
14:53
Speaker 1: So the four thousand dollars bed was amazingly comfortable. I
14:57
Speaker 1: did not. I don't know why I didn't. I just
14:59
Speaker 1: couldn't make myself even laid down. He said, do you
15:01
Speaker 1: want to try the one next to it, that's the
15:03
Speaker 1: eight hundred thousand dollars bed. And I just didn't. I said,
15:09
Speaker 1: I'm not going to buy a four hundred thousand dollars mattress.
15:11
Speaker 1: So there's no point in me. I mean, I don't
15:12
Speaker 1: want to waste your time. But I probably should have
15:15
Speaker 1: laid down it. Would it have to feel twice as good?
15:18
Speaker 1: What have I had? This is what I wonder the
15:20
Speaker 1: second I lay down? Do I work on them a ted?
15:24
Speaker 2: Get a little tiring? Honestly, see you're in bed.
15:30
Speaker 1: Did they let you keep the booties? Yes? Nice, I
15:34
Speaker 1: think probably because my feet had been in them. But
15:36
Speaker 1: and put them in a bag made of the same
15:38
Speaker 1: material as the thing. So I got this cool tote
15:40
Speaker 1: bag with the booties. I was pretty awesome. I can't
15:42
Speaker 1: believe they probably do that for every Tom Dick or
15:45
Speaker 1: Harry that walks in off the street course in that area,
15:47
Speaker 1: and not a lot of Tom Dick and Ariess are
15:48
Speaker 1: walking off the street unless they're you know, Tom the
15:50
Speaker 1: CEO at Tesla.
15:52
Speaker 2: And every Sundar Mark and Elon who walks in off
15:56
Speaker 2: the street exactly.
15:58
Speaker 4: I wonder how many of these beds they actually sell.
16:00
Speaker 1: I wonder how many you need to sell to stay open. Yeah,
16:03
Speaker 1: which is a good question. I wondered about all that.
16:05
Speaker 1: The business structure. I find that super interesting. I'd love
16:08
Speaker 1: to know more about it, Like how many, literally do
16:11
Speaker 1: you have to sell a month to keep the doors
16:13
Speaker 1: open and pay your salespeople? Yeah?
16:15
Speaker 2: I think I think you probably sell the eight hundred
16:17
Speaker 2: thousand dollars one two, like rappers and singers who know
16:21
Speaker 2: that rival singer has the four.
16:22
Speaker 1: Hundreds in LA you do, and in this area it's
16:25
Speaker 1: it's probably all tech people right right right in LA. Yeah,
16:28
Speaker 1: because he used to run the story in Los Angeles
16:30
Speaker 1: and that would be like movie stars. He said, Oh yeah,
16:32
Speaker 1: the movie stars and the rappers, they all they all
16:35
Speaker 1: know about this brand.
16:36
Speaker 2: So I've been among the very very successful. Fair amount
16:41
Speaker 2: they tolerate me because I'm amusing, But I know if
16:45
Speaker 2: nobody knows correct you're you're the super rich guy who
16:50
Speaker 2: has the watch, the mattress, the car, then there's no
16:54
Speaker 2: satisfaction exactly exactly. So what do you get like a
16:57
Speaker 2: lawn sign with that checkering your pattern you're referring tour?
17:02
Speaker 1: How do you let people know?
17:03
Speaker 4: So?
17:04
Speaker 1: I it's funny, I'm My life is the opposite, because
17:07
Speaker 1: I said to the guy, said, if I ever bought
17:09
Speaker 1: one of these, I couldn't tell a single person because
17:12
Speaker 1: my my world is the opposite. Everybody I know who
17:15
Speaker 1: knows me, family and friends of me like, what are
17:17
Speaker 1: you freaking knuts? You morons? They wouldn't react with, oh cool,
17:22
Speaker 1: aren't you fake? It'd be like you are a you
17:26
Speaker 1: are an idiot? Right, would be the reaction of everybody
17:30
Speaker 1: I personally hang out with. Uh, he said, you'd say,
17:33
Speaker 1: you'd think that, But he said, eventually he gets a point,
17:35
Speaker 1: and he brought up a TV show I forget was
17:37
Speaker 1: a Netflix series where there's a dinner party among powerful
17:42
Speaker 1: and somebody brings up, yeah, I got a bed. It's
17:44
Speaker 1: a Heston. You probably haven't heard of it. And he said,
17:46
Speaker 1: oh I have, I have one too, And then everybody
17:48
Speaker 1: at the table mentioned that they have a Heston bed.
17:51
Speaker 1: So like among just like you were saying, among the
17:54
Speaker 1: super powerful, it's kind of a Oh you're in the club.
17:56
Speaker 1: I'm in the club too. We're in the club of
17:58
Speaker 1: people who buy six figure mattresses.
18:02
Speaker 2: See if I were them, I'd have like cloth of
18:05
Speaker 2: napkins in that pattern, and you just have a dinner
18:08
Speaker 2: party and you'd have those napkins and people would be like, oh,
18:11
Speaker 2: as a Heston.
18:13
Speaker 1: Yeah. And also I was talking to my kids about that,
18:17
Speaker 1: could I even have enough money that I would buy
18:20
Speaker 1: a four hundred thousand dollar mattress? And I don't think
18:22
Speaker 1: I could. I mean, I'm not a tax the billionaires.
18:28
Speaker 1: You should feel guilty for your luxuries sort of guy.
18:30
Speaker 1: But if there's one child on earth that doesn't have something,
18:36
Speaker 1: I couldn't justify having a four thousand dollars mattress. That's
18:40
Speaker 1: just insane. Yeah.
18:42
Speaker 3: Apparently, according to Forbes, they saw about sixteen thousand premium
18:47
Speaker 3: beds a year.
18:48
Speaker 1: The main model, the two thousand t I think it is.
18:51
Speaker 1: That's their top selling model. That's the one that varies
18:54
Speaker 1: between like forty eight and ninety six or something. That's
18:57
Speaker 1: what they sell mostly. But how many people could post?
19:02
Speaker 1: What does he do with the people that come in
19:04
Speaker 1: there that he figures out quickly can't afford one of
19:09
Speaker 1: those beds, gives them the bums. Rusher tells him we're
19:12
Speaker 1: going to close in five minutes. I'll bat Oh. I
19:14
Speaker 1: think I know what happens because I've been in this
19:16
Speaker 1: situation before. Because I'm often dressed like a hobo when
19:19
Speaker 1: I'm going places. Ah, do you have an appointment? This
19:22
Speaker 1: is an appointment only store. So if you'd like to
19:24
Speaker 1: make an appointment on our website and that just gets
19:26
Speaker 1: you out of the store and then hopefully you figure
19:28
Speaker 1: out what it costs before you ever make an appointment.
19:30
Speaker 4: So if you walk in with a Jamba juice and
19:32
Speaker 4: a radio station T shirt, yeah, that's probably what happens.
19:34
Speaker 1: Screams that you get out peasant. Well, you can't be
19:38
Speaker 1: wasting forty five minutes on somebody who couldn't even conceivably
19:43
Speaker 1: afford your your product. There'd be no point. Oh how
19:47
Speaker 1: many people walk in the store per day? I was
19:50
Speaker 1: there for forty five minutes. I was the only person
19:51
Speaker 1: there the whole time. They might have locked the doors
19:53
Speaker 1: after I was in there, for all I know. I
19:55
Speaker 1: don't know. So when Judy and.
19:56
Speaker 2: I were in London, we stayed, Yeah, sure enough, we
19:59
Speaker 2: stayed in Mayfa, which is like super high end expensive
20:03
Speaker 2: shopping district. We're in actually a flat above a store,
20:08
Speaker 2: and there are all these like arab oil shakes with
20:11
Speaker 2: their six woman harems in their beekeeper outfits trailing after
20:16
Speaker 2: them or going into incredibly high dollar shops, including perfume
20:20
Speaker 2: stores in particular. But sure enough, I was curious and
20:23
Speaker 2: there's the Hashton's not far. It's actually right at the
20:27
Speaker 2: edge of Mayfair. I'll bet they do a lot of
20:30
Speaker 2: business with your oil money folks too.
20:32
Speaker 1: Probably what an interesting luxury brand, though, isn't it? The Again,
20:38
Speaker 1: the psychology behind it is as interesting to me as
20:41
Speaker 1: anything else. The sure convincing you you're actually on a
20:46
Speaker 1: more comfortable bed along with the this makes me important
20:51
Speaker 1: if you know, you know the thing that Joe was
20:53
Speaker 1: talking about with the brand, so you can, you know,
20:55
Speaker 1: mention it kind of in a whisper to other people.
21:00
Speaker 1: I'd love to do. I'd love it if they did
21:02
Speaker 1: one of those blind tests with you know, your top
21:05
Speaker 1: of the line Sealy Posterropedic or temper pedi or whatever.
21:09
Speaker 1: When you don't have in your mind that this is
21:11
Speaker 1: the bed Drake Slip sleeps on or Jennifer Aniston is
21:15
Speaker 1: another name, they're thrown away. If you didn't know that,
21:18
Speaker 1: would you notice any difference. There's a famous thing that
21:20
Speaker 1: came out a couple of years ago with top violin
21:23
Speaker 1: players playing million dollar strads along with like a five
21:27
Speaker 1: thousand dollars violin and not picking the strat is the
21:30
Speaker 1: best violin. When they didn't know ahead of time. There's
21:34
Speaker 1: a blind test, so we're all it doesn't make you
21:40
Speaker 1: stupid or weak or whatever. We're just all susceptible to that.
21:43
Speaker 1: It's it's almost impossible to get that out of your brain.
21:47
Speaker 2: Everybody but me, completely neutral. I'm completely neutral.
21:51
Speaker 1: Good for you. That's very handy.
21:53
Speaker 2: It's it is very handy. It's saved me a lot
21:55
Speaker 2: of money suits.
21:57
Speaker 1: I I walked out of there. They wanted my email
22:01
Speaker 1: address and my phone number and everything like that. And
22:03
Speaker 1: they sent me a couple of proposals on the ninety
22:06
Speaker 1: six thousand dollar bed and the forty eight thousand dollars
22:09
Speaker 1: bed and they break down and all that sort of stuff.
22:11
Speaker 2: Proposals I propose, I give you money, you give me
22:15
Speaker 2: the bed.
22:16
Speaker 1: I can get back to them if I want to.
22:18
Speaker 2: It's more complicated than that, huh.
22:20
Speaker 1: I wonder if you got the mattress in not the
22:22
Speaker 1: box spring, because it breaks down like the mattress was
22:25
Speaker 1: like on the ninety six thousand dollars bed that I
22:27
Speaker 1: really liked the way I felt my shoulder didn't turn.
22:30
Speaker 1: So the mattress is like fifty thousand dollars, and then
22:34
Speaker 1: the box spring was like twenty eight thousand dollars, and
22:38
Speaker 1: then there was another like ten thousand dollars stand or
22:41
Speaker 1: something it went on or something whatever, whatever adds up
22:43
Speaker 1: to ninety six. And could you live without all those
22:46
Speaker 1: other pieces? You don't know, Oh my goodness, it was.
22:52
Speaker 2: It was a while back as I was climbing the
22:54
Speaker 2: ladder of wealth from the bottom rung to the middle
22:57
Speaker 2: lower portion that I says to myself, if I says,
23:01
Speaker 2: just because you can, doesn't mean you should.
23:04
Speaker 1: Four hundred thousand dollars mattress, like you said earlier, that's
23:09
Speaker 1: like a fifty thousand dollars pen. I mean, you're just
23:11
Speaker 1: into hilariousville at that point.
23:14
Speaker 2: Now, on the other hand, of Drake swings by and
23:17
Speaker 2: needs to spend the night. You know you'll feel comfortable
23:20
Speaker 2: at all.
23:21
Speaker 1: You can sleep on my couch. Drake, you and your
23:24
Speaker 1: sixteen year old girlfriend. I'm on team Kendrick Lamar. What
23:28
Speaker 1: completely out of my depth? Now? You don't know the
23:31
Speaker 1: Drake Kendrick Lamar battle. Drake is a into underage girls.
23:35
Speaker 1: His favorite line in one of the songs Kendrick Lamar.
23:37
Speaker 1: We were listening to this the other day. Let me
23:39
Speaker 1: guess what key that song is a minor? Oh, that's
23:43
Speaker 1: pretty clear.
23:44
Speaker 2: That's a good shot.
23:46
Speaker 4: Thank you for joining us for this paid commercial. Tomorrow
23:49
Speaker 4: will join you for Chuck Norris's Total Jim Well, I
23:55
Speaker 4: guess that's it.