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Customers Come First | Steven Pemberton, Elevatum | MULTIPLY — November 2, 2026
What makes a sales process useful before you scale it? Darrel Frater welcomes Steven Pemberton, Founder & CEO of Elevatum, to MULTIPLY for a practical conversation about customer discovery, founder sales and leading a team.
They discuss narrowing your ideal customer, recognizing buying signals, asking better discovery questions, testing demand through paid pilots, tracking your pipeline and raising capital to accelerate what already works. Steven also shares lessons on listening, hiring for cultural fit and letting faith inform business decisions.
Recorded November 2, 2026. Tools, prices and…
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