Latest / Aspiration Marketing Podcast
Business Development ROI: How to Measure and Maximize Your Returns
In this episode of the Aspiration Marketing Podcast, I delve into the critical topic of Business Development ROI: How to Measure and Maximize Your Returns. Are your business development efforts truly paying off? I explore how to move beyond assumptions and focus on measurable results. Learn the essential steps for calculating ROI, from identifying costs to accurately attributing revenue. Discover the impact of lead quality, sales cycle length, market conditions, and technology on your ROI. I also share strategies for maximizing returns through targeted lead generation, effective sales…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.