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Ep. 151 :: Tim Lyons, VP of Sales at BROSCO sponsored by the World Millwork Alliance
In episode 151, Tim Lyons (VP of Sales at Brockway-Smith Co. aka BROSCO) joins the podcast to discuss sales and leadership at the 130-year-old firm. Founded in 1890, BROSCO is the largest distributor of millwork products in the Northeast.
Tim and Bradley discuss how to honor the past sales methodologies that have proven resilient at the firm while continuing to innovate. Tim also shares a poignant example of overcoming the sunk cost fallacy and some of his inspiration from General and President Dwight Eisenhower. Lastly, Tim shares the value he's received from being a leader and active member…
The skinny
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