He Teaches Indie Devs to Build an Audience. Here's How He Built His
Chris Zukowski (How To Market A Game / HTMAG) is one of the most trusted voices in indie game marketing. In this episode, Chris breaks down how he built his audience, why Steam visibility isn't your real problem, and why he bets everything on an owned mailing list over social media. ⏱️ CHAPTERS00:00 – Intro00:59 – The origin story: from IBM to How To Market A Game06:30 – "Everybody's doing this wrong": why Chris started the blog09:00 – The research that proved social media doesn't work15:20 – The blog + newsletter: why owning your audience beats everything17:20 – Why Discord and YouTube are…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.