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77: Is Your Paid Media Strategy Built for a World That No Longer Exists?
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are back for a long-overdue one-on-one conversation, and they waste no time jumping into two big topics that could reshape destination marketing.
First, Stuart shares why he believes AI has reached another watershed moment. He breaks down how his team at Visit Myrtle Beach is using Claude Co-Work not just as a chatbot, but as something much closer to a true teammate. From building board presentations to turning complex analytics into polished stakeholder updates in minutes, Stuart argues that AI is moving from simple…
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