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Google LSAs: The Easiest Way to Add Leads Tomorrow
This is the literal easiest lever you can pull to add leads tomorrow: turn on (and properly run) Google Local Services Ads (LSAs).
In this episode, John Wilson sits down with Sam Preston (CEO of Service Scalers) to break down why LSAs are still absurdly underutilized in home services—and how a simple setup + consistency flywheel (answer calls → book jobs → earn 5-star reviews) can ramp a business fast.
They also zoom out into the operator view: how John evaluates acquisitions through the lens of marketing, why under-spent businesses with strong reviews are so attractive, and the biggest LSA…
The skinny
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