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HelloFresh Expands Ready-to-Eat in Canada | Toronto News
HelloFresh is betting big on ready-to-eat meals in Canada, opening a high-tech Calgary facility to serve Western Canada’s demand for convenience and speed. While their meal-kit subscriptions are slowing in growth, loyal customers are ordering more often — so the focus is now on retention and upselling. The new kitchen, backed by $3.6M in government support, uses commercial ovens and blast chillers to keep food fresh and fast. Meanwhile, HelloFresh is testing grocery shelf availability abroad — a move that could unlock new customers who don’t want subscriptions. This expansion isn’t just about…
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