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CT’s ‘Find Your Vibe’ tourism campaign to hit digital billboard in NYC’s Penn Station

The state of Connecticut has announced a $3 million dollar summer tourism campaign titled ‘Find Your Vibe in Connecticut.’ But how does this compare to other New England states that boast their beaches, mountains and plenty of lobster?

This hour on Where We Live, we discuss the reach of the new campaign and its goals, as well as the steady decline in tourism spending by the state – $12 million in 2014 to $4.1 million in 2018. According to the Connecticut Tourism Coalition, declining budgets could “negatively affect tourism.”

On the other hand, according to the…

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