Ep 2 | The One Number Most Small Business Owners Ignore
Revenue feels good, but it can hide whether your business is actually surviving. In this episode, Barb Fisher breaks down the one number most small business owners ignore, why it tells the truth when revenue flatters, and how to find it in about five minutes. This one's for any owner who's had a big sales month and still couldn't cover rent.
In this episode, you'll learn:
Why revenue is a vanity number and what to watch instead
The difference between revenue and profit, in plain English
How to find your real number in five minutes, no fancy tools
What a healthy version looks like, and what an…
The skinny
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