WARC Talks: Pricing
This week, WARC’s Catherine Driscoll is joined by Professor Koen Pauwels of Northeastern University and Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars. Examining the close relationship between advertising and pricing power, the episode addresses diverse advertising effects, from sales to distribution, and how marketers add value throughout their organisations. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert…
The skinny
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