Latest / Behind the Business with Michelle Toh
How to stand out in the attention economy: Samsung US CMO takes 3 Pressing Questions
What do you do when 97% of consumers already know your brand? Our latest guest is Samsung Electronics America CMO Allison Stransky, who takes 3 pressing questions about winning attention in an increasingly fragmented online world, the future of marketing and where AI fits in.
In this conversation, we dive into:
00:00: Introduction 01:18: How Allison found her path in marketing 02:45: Lessons from L’Oréal, Google and YouTube 04:50: How Allison landed her role 06:37: The career lesson that changed how Allison reaches audiences 07:54: Competing for attention in an algorithmic market 10:20: Which…
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