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The Innovation Misstep. Redirecting Focus for Meaningful Outcomes: Cris Beswick
In this episode, Siân Harrington speaks to innovation expert Cris Beswick about misconceptions about innovation and how the way we approach it today is not delivering the outcomes businesses want.
Cris emphasises that innovation is not just about new products or technology. He defines innovation as the introduction of new or different solutions that solve genuine problems and add value. He highlights the importance of innovation in today's rapidly changing business landscape and explains why it is crucial for organisations to focus on it.
Cris also addresses the challenges in approaching…
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