Latest / Grounded Intelligence: Why Most AI Innovations Never Reach the Field

International Day of Rural Women: Why Trust and Inclusion Drive AI Adoption
Digital access for women farmers is not a technology gap but a trust, time, and power puzzle: field evidence shows that without women-only onboarding, familiar channels, and co-creation, most AI advisory tools remain untrusted and unused. Overlooking the realities of shared phones, limited time, and language barriers risks designing solutions that never reach the women they are meant to serve.
Dr. Jacqueline Wang'ombe, Director at Digital Green Kenya, trained as a veterinarian and spent four years training farmers at Equity Group Foundation before leading AI-enabled agricultural advisory…
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