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Episode 35 - How to be easy to buy from with Markku Kauppinen
Salespeople get in their own way all the time.
Markku Kauppinen, CEO of FinxS Assessments, says that it's because we put too much pressure on our buyer to adapt to our preferred communication style.
In this episode, you'll learn:
How to quickly assess your buyer's preferred communication style and channel
What signs to look for to better interpret how they will respond
What things are most likely to stop us from adapting our style
The skinny
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