Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Toy Industry
In this episode, Lucas and Luna examine how declining birth rates are reshaping the global toy industry. With fewer children born each year, toy companies face a shrinking core market. But the industry is pivoting: targeting adults with nostalgia-driven collectibles, expanding into educational and STEM toys for older age groups, and leveraging digital play. The hosts look at specific data points, including the one-point-three percent compound annual growth rate projected for the next five years, down from three percent a decade ago. They discuss how legacy brands like LEGO and Mattel are…
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