When Cybersecurity Marketing Fails to Reach the Buyer
All links and images can be found on CISO Series.
Check out this post by Patrick Garrity of VulnCheck for the discussion that is the basis of our conversation on this week's episode, co-hosted by David Spark, the producer of CISO Series, and Steve Zalewski. Joining them is Tom Doughty, CISO, Generate:Biomedicines.
In this episode:
The 3Ms of product clarity
Buzzwords work because buyers aren't experts
Investor pressures distort messaging
Threading the needle
Huge thanks to our sponsor, Alteryx
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The skinny
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