Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why 3-Second Video Hooks Fail on Mobile
Most video hooks are built for desktop attention spans. Lucas and Luna dig into why the 3-second rule collapses on mobile, where thumb-scrolling and autoplay change everything. They break down a real example: a DTC skincare brand that cut its intro from 4 seconds to 1.5 and saw a 22% lift in view-through rate. They also discuss the science of the thumb zone, why sound-off changes your hook math, and how to test hooks without burning your whole budget. If you make short-form video for social, this episode gives you one specific fix you can apply today.
#VideoHooks #MobileVideo #ShortFormVideo…
The skinny
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