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Influencer Marketing: How to Make Paid Creator Partnerships Actually Work
Influencer marketing is not “send free product and pray they post” anymore.
Creators know their worth. Consumers know when they are being sold to. And brands that still treat creator marketing like a one-off transaction are usually the ones wondering why the campaign looked good on paper but did not actually move the business.
In this episode of Humans of Growth, I sit down with Tommy Johnson, Senior Director of Partnerships at Open Influence, to unpack what modern influencer marketing actually takes to drive awareness, trust, engagement, and real business results.
We talk about the shift…
The skinny
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