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How a Single Interactive Calculator Generated 14 000 B2B Leads
In episode 74 of Content Marketing with Fexingo, Lucas and Luna dive into the story of a B2B logistics software company that built one interactive ROI calculator and turned it into a lead-generation machine. They break down why the calculator worked — it solved a specific pain point (freight cost visibility), it was gated behind a two-field form, and the company used the output data to score and route leads to sales within minutes. The episode walks through the numbers: 14,000 leads in eight months, a 37 percent conversion rate from calculator user to lead, and a 4x higher close rate compared…
The skinny
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