Latest / Crossroad Conversations with the Lewis Brothers / Ep. 72 - Building While Training: Leadership Lessons From an Unorthodox Path

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Ep. 72 - Building While Training: Leadership Lessons From an Unorthodox Path · Crossroad Conversations with the Lewis Brothers

• 0:00
  SPEAKER_01: Well, leadership to me is all relationships.
• 0:02
  SPEAKER_01: Um it's you know, a lot it depends how you define leadership.
• 0:07
  SPEAKER_01: But as far as from the youth team, what I look for in a leader is somebody that's doing it without the designation.
• 0:13
  SPEAKER_01: Like they're the de facto leader.
• 0:16
  SPEAKER_01: People look to them.
• 0:17
  SPEAKER_01: Sometimes it correlates to like who's the fastest.
• 0:19
  SPEAKER_01: But that is absolutely not a requirement to be the leader.
• 0:22
  SPEAKER_01: Um leader is somebody, and I've had multiple captains of the team that have all been incredible and are still incredible.
• 0:27
  SPEAKER_01: Um but it as far as designating somebody, I go off my gut feel and watching the team interact with them.
• 0:35
  SPEAKER_01: You know, they're showing up, they're doing the work, they're not looking for all the glitz and glam.
• 0:40
  SPEAKER_01: They're they care about the individual athletes.
• 0:43
  SPEAKER_01: They're curious, they know the team.
• 0:45
  SPEAKER_01: You know, it they don't they know them not at surface level, but they know them, right?
• 0:49
  SPEAKER_01: They care about them.
• 0:51
  SPEAKER_01: And I think that holds true on the adult side too, and how I approach leadership with my athletes.
• 0:58
  SPEAKER_00: Hey everyone, welcome to Crossroad Conversations with the Lewis Brothers, where we aim to share real stories about running a successful family business, working through adversity, and pouring back into the community that keeps our door open.
• 1:11
  SPEAKER_00: We're your host, Matt, Shelby, and Taylor, and we bring you relevant local business advice and automotive insights that are sure to change the way you look at running a business.
• 1:20
  SPEAKER_00: And maybe even throw in a plug for you to do business with us.
• 1:24
  SPEAKER_00: Welcome into Crossroad Conversations episode 72.
• 1:28
  SPEAKER_00: And we're still on our fitness kick.
• 1:30
  SPEAKER_00: As you can see, we've got another guest in the studio today.
• 1:32
  SPEAKER_00: Sean's here with us, and I can't wait to dive in to all his wisdom and knowledge around everything for decades for fitness and to bring you guys value on how to be a better version of yourself, whether it's in your business, at home, or everybody else that you influence.
• 1:50
  SPEAKER_02: Yeah, absolutely.
• 1:50
  SPEAKER_02: Hey, and before we go any further, if you haven't already, go check out episode 71.
• 1:55
  SPEAKER_02: We did a Taylor and I did a breakdown of year in review, what we learned, what worked, what didn't work, what we would do differently.
• 2:02
  SPEAKER_02: We kind of opened up the whole case to say, hey, we messed up in these areas.
• 2:06
  SPEAKER_02: So that's a cool one that uh we highly encourage you to go check out.
• 2:09
  SPEAKER_04: Yeah, it was big of diving into there and showing different parts that you can be vulnerable about with being a business owner.
• 2:16
  SPEAKER_04: Yeah.
• 2:16
  SPEAKER_04: So uh what we drive this week, what's in the garage?
• 2:19
  SPEAKER_04: We walked over here, but what's in the garage talking about new year, kicking it off.
• 2:25
  SPEAKER_04: I've got to talk about the Mavericks.
• 2:27
  SPEAKER_04: We talk about that all the time, but the Maverick bringing it in that it's got the most optimal space for what makes sense, but it's got what I love is the adventure side of a trimmer or the savings side of one starting at only$25,000.
• 2:43
  SPEAKER_02: Taylor's talking about Maverick because I made him get out of his F-150 and drive a Maverick.
• 2:48
  SPEAKER_02: And he says he fits in it just fine, but it's like Shaquille O'Neal.
• 2:51
  SPEAKER_02: I think he had to take the front seat out.
• 2:53
  SPEAKER_02: And he said his kids' feet are dangling over his head, kicking him in the back.
• 2:57
  SPEAKER_00: But you know what I love hearing about the Maverick is the success stories, and it's like the same thing on repeat.
• 3:02
  SPEAKER_00: You'll get a business owner in here, and they're like, hey, I need something for my inspectors or my safety inspectors or quality control or my estimators to get in.
• 3:11
  SPEAKER_00: They don't really haul a whole lot.
• 3:13
  SPEAKER_00: You got something that's fuel efficient, but we could put their gear in.
• 3:16
  SPEAKER_00: Yeah.
• 3:16
  SPEAKER_00: And like, well, check this Maverick out.
• 3:18
  SPEAKER_00: Get up to almost 40 miles per gallon in it.
• 3:20
  SPEAKER_00: It gets in and out of places, it's affordable, and their employees love it.
• 3:25
  SPEAKER_04: Their employees love it.
• 3:26
  SPEAKER_04: Matt's talking about a uh really good customer of ours in the masonry world.
• 3:31
  SPEAKER_04: And he came into me.
• 3:32
  SPEAKER_04: He was like, Taylor, I want F-150s, I want 250s.
• 3:35
  SPEAKER_04: And I was like, no, look at this for what you're doing.
• 3:37
  SPEAKER_04: Makes the most sense.
• 3:38
  SPEAKER_04: But if that doesn't work for you, we've got all of the ranges of vehicles.
• 3:41
  SPEAKER_00: We sure do.
• 3:42
  SPEAKER_00: Okay, this is an exciting episode because we've got Sean in the house with us today from Arkansas Track Club.
• 3:48
  SPEAKER_00: And let me read this bio to you just in case you were wondering if we brought somebody with some credentials.
• 3:54
  SPEAKER_00: Sean's got over two decades of coaching athletes at all levels, from kids to elite professionals.
• 4:01
  SPEAKER_00: He holds a long list of certifications, including USATF level three elite, world athletics level five elite, USAC level two, and level two elite, has a bachelor's in biology and biochemistry, and a master's in leadership and ethics, and is currently finishing up his PhD in exercise science and his license as a registered dietitian.
• 4:27
  SPEAKER_00: Sean, welcome to the podcast.
• 4:29
  SPEAKER_02: Thanks for having me, guys.
• 4:30
  SPEAKER_02: You bet.
• 4:30
  SPEAKER_02: Good night.
• 4:31
  SPEAKER_02: Hey, if you had medals or badges for that, you'd all sleep with me today.
• 4:37
  SPEAKER_01: Too much free time, guys.
• 4:38
  SPEAKER_01: Too much of a bad.
• 4:40
  SPEAKER_02: Sean's always a fun one if we like go for a run or something to drag him through it or he drags us through it.
• 4:46
  SPEAKER_02: And it's like, hey, Sean, I always ask random off the wall.
• 4:48
  SPEAKER_02: Like, if you see me, Matt is so intense in his nutrients and carbs per hour, and Sean geeks out on that.
• 4:55
  SPEAKER_02: I'm like, hey guys, you toss me a honey bun.
• 4:58
  SPEAKER_02: And I'm like, hey, what do you think?
• 4:59
  SPEAKER_02: Hey, Sean, do you like those patches about every third run?
• 5:02
  SPEAKER_02: I was like, hey, do you like those patches of Gatorade in?
• 5:04
  SPEAKER_02: He's like, those are trash.
• 5:06
  SPEAKER_02: And so I just throw the random.
• 5:08
  SPEAKER_02: Matt sort of geeked out and going over the details.
• 5:10
  SPEAKER_02: So it was good to bring Sean in town.
• 5:13
  SPEAKER_00: It's funny you say that because on some of these runs, and we'll get into Sean, but we've, I don't know, thousands of miles we brand together now in some uh some long overnight.
• 5:22
  SPEAKER_00: So the stories are good.
• 5:23
  SPEAKER_00: And I'm like, Shelby, you're gonna have to get into the details if you want to pass some time.
• 5:27
  SPEAKER_00: We've got hours, not minutes.
• 5:30
  SPEAKER_00: I'm like, hey, what's your carb count looking at?
• 5:32
  SPEAKER_00: Hey, Sean, what do you think about this?
• 5:34
  SPEAKER_00: He's always got, I mean, an in-depth.
• 5:36
  SPEAKER_00: So uh we wanted to bring you guys, you know, some relevant information with somebody that has over decades.
• 5:42
  SPEAKER_00: Has it been 20 plus years now?
• 5:44
  SPEAKER_01: Almost 20 years.
• 5:45
  SPEAKER_01: Almost 20 years.
• 5:49
  SPEAKER_01: Almost two full decades.
• 5:50
  SPEAKER_00: Almost two full decades, you know, from all the different sports.
• 5:54
  SPEAKER_00: But let's let's go backwards.
• 5:56
  SPEAKER_00: What got you started there?
• 5:58
  SPEAKER_01: Awesome.
• 5:59
  SPEAKER_01: So it is going back a minute.
• 6:01
  SPEAKER_01: So when I finished playing college soccer, I was trying to figure out what the hell I want to do.
• 6:05
  SPEAKER_01: I don't know if I can cuss on here, but what did I want to do?
• 6:08
  SPEAKER_01: Um and I wanted to be competitive, I wanted to stay fit.
• 6:12
  SPEAKER_01: So I started, I was like, triathlon's becoming a thing.
• 6:14
  SPEAKER_01: This is early 2000s.
• 6:16
  SPEAKER_01: And so I started doing triathlon and realized I can't swim at all.
• 6:20
  SPEAKER_01: And I'm like a drowning rat.
• 6:22
  SPEAKER_01: So I essentially go look for any coach that can help me.
• 6:25
  SPEAKER_01: And I go talk to a bunch of club coaches, and I get the same general response.
• 6:30
  SPEAKER_01: Dude, you're too old.
• 6:31
  SPEAKER_01: You should have started when you're a kid.
• 6:32
  SPEAKER_01: You'll never get the mechanics, you'll never learn be able to swim at the quality you want.
• 6:36
  SPEAKER_01: And I was like, whatever.
• 6:38
  SPEAKER_01: That's a driving force to me, once uh probably to a lot of people, is tell them you can't.
• 6:42
  SPEAKER_01: And so I started diving into the nuance of swim development and became successful, and then that led people to ask me to coach them, and that led into triathlon coaching, and then I was randomly drove out to Colorado for my first coaching clinic at USA triathlon, and been going ever since.
• 6:59
  SPEAKER_02: Aaron Powell That's pretty funny because Sean taught us triathlon and and how to that was the first kind of we ran into Sean, uh, and we were not natural uh descendants of Michael Phelps.
• 7:12
  SPEAKER_02: Oh no.
• 7:12
  SPEAKER_02: This is how we were going through the water.
• 7:14
  SPEAKER_02: Yeah.
• 7:14
  SPEAKER_02: Matt was uh his form was he was trying to overstructure it and look like a beached whale.
• 7:20
  SPEAKER_02: Not good, right?
• 7:21
  SPEAKER_02: It's funny.
• 7:22
  SPEAKER_02: So Sean, you know, we didn't know that Sean had had no clue, but then really he he said, hey, you need to buy this stuff.
• 7:29
  SPEAKER_02: Right?
• 7:29
  SPEAKER_02: And so he had these bags.
• 7:30
  SPEAKER_02: I still have all these days I'm getting back swim buoy and the paddles.
• 7:35
  SPEAKER_02: Those things I want to light on fire, the paddles.
• 7:39
  SPEAKER_02: I think I skipped them about every time they came up in my workout, but uh just of learning that.
• 7:43
  SPEAKER_02: So I love that.
• 7:44
  SPEAKER_02: That's an example.
• 7:45
  SPEAKER_02: Just because you maybe they said you're too old, or because you don't have any history doesn't mean like give up.
• 7:51
  SPEAKER_02: Yeah.
• 7:51
  SPEAKER_00: I think, and you're gonna hear this theme uh as we get farther in depth talking to Sean today, but one of the things that I see on repeat for as long as as we've known you, and even starting with that, is anytime you had an area that you needed to learn on, you went out and you seeked a professional.
• 8:08
  SPEAKER_00: I did.
• 8:09
  SPEAKER_00: You found somebody that knew more than you, that had the credentials to back it up to learn from before you were going to pour into others.
• 8:18
  SPEAKER_01: Try to, always try to.
• 8:20
  SPEAKER_01: I, you know, going back to my undergrad education, biochem was my favorite area because it was it was like finally at this culmination of these degrees and these classes, I felt like it actually answered questions.
• 8:30
  SPEAKER_01: Okay.
• 8:30
  SPEAKER_01: And it becomes very mechanistic, and that's essentially how I think.
• 8:34
  SPEAKER_01: So before I ever gave anybody any surface level advice, I always felt like I needed to fully understand what was happening to the best of my ability, which is what have always drove me, drove me back to school or further into literature or seeking mentor coaches or whatever.
• 8:47
  SPEAKER_00: I think that's really important in today's society, and there's there's some great things about the access to information that we have.
• 8:54
  SPEAKER_00: You know, whether it's podcast or it's social platforms or if it's literature out there to read.
• 8:59
  SPEAKER_00: But you gotta slow down just a second and just validate and check before you just go put a workout in or do this or that that somebody's advising, because they may not have gone through the same path that you did to make sure that it's relevant, real information that you're providing people.
• 9:16
  SPEAKER_01: Yeah.
• 9:17
  SPEAKER_01: It can be, I mean, it gets more and more confusing, I think, all the time with the influx of touch points where we get information.
• 9:24
  SPEAKER_01: Um social media, things, podcasts, whatever.
• 9:26
  SPEAKER_01: Yeah.
• 9:27
  SPEAKER_01: Um it's rampant with good information and bad information.
• 9:31
  SPEAKER_01: So being able to distinguish between the two is uh it's not always easy.
• 9:35
  SPEAKER_00: So so you go, you seek out somebody to teach you how to swim.
• 9:38
  SPEAKER_01: Yep.
• 9:39
  SPEAKER_00: Okay, to teach you how to swim because you're like, maybe I should do a triathlon.
• 9:42
  SPEAKER_03: Yeah.
• 9:43
  SPEAKER_00: Okay.
• 9:43
  SPEAKER_03: Yeah.
• 9:44
  SPEAKER_00: What what why did you pick to do a triathlon?
• 9:46
  SPEAKER_00: You come from soccer.
• 9:47
  SPEAKER_00: Yep.
• 9:48
  SPEAKER_00: Very successful in soccer.
• 9:49
  SPEAKER_00: Yep.
• 9:49
  SPEAKER_00: Then it's like triathlon, but why?
• 9:52
  SPEAKER_01: Running was boring at the time, just running.
• 9:54
  SPEAKER_01: I wanted something exciting.
• 9:55
  SPEAKER_01: Um and I liked riding bikes.
• 9:57
  SPEAKER_01: Okay.
• 9:57
  SPEAKER_01: Um turns it's funny because I run a lot now, right?
• 10:00
  SPEAKER_01: Yeah.
• 10:00
  SPEAKER_01: I know.
• 10:01
  SPEAKER_01: Evolved back to running.
• 10:02
  SPEAKER_01: Um I don't know.
• 10:03
  SPEAKER_01: It was just new and upcoming, and it was exciting.
• 10:05
  SPEAKER_01: So it seemed like a good challenge and proved to be a good challenge.
• 10:07
  SPEAKER_01: You know, I did a couple before I started working with anybody to coach me.
• 10:11
  SPEAKER_01: And I would come out of the water like in last place, and then it was a race to even catch anybody.
• 10:16
  SPEAKER_01: So and then by the time I got to the run, I couldn't run for squat.
• 10:19
  SPEAKER_01: So I figured out there's I'm doing something wrong.
• 10:23
  SPEAKER_00: Isn't that the path a lot of us have though, just in life in general, is we're like, no, we can figure this out, maybe especially men.
• 10:30
  SPEAKER_00: Probably.
• 10:30
  SPEAKER_00: We we can figure this out until we just get whipped.
• 10:33
  SPEAKER_00: Yes.
• 10:33
  SPEAKER_00: And then they're like, maybe I should seek somebody out that knows more than I do.
• 10:36
  SPEAKER_02: Aaron Powell, or it's like the idea of instructions, right?
• 10:39
  SPEAKER_02: Men throw the instructions away until they put the whole thing together and then it's backwards and the holes aren't lining up, and they're just like, uh So I mean, you might run and race a couple times or work out a good amount of times, and you're like, someone has got this figured out better than I do, uh, and it's worthwhile.
• 10:57
  SPEAKER_00: Aaron Powell Cause how far did that catapult you once you reached out for your first certification, actually learn the technique and the science behind it?
• 11:05
  SPEAKER_01: I mean, it I've been coaching ever since.
• 11:07
  SPEAKER_01: So and it's grown every year.
• 11:09
  SPEAKER_01: So um going to the first certification, I actually met my first business partner on that trip, and we formulated um our mission, vision, values of that company and started that company as soon as we got back.
• 11:20
  SPEAKER_01: Um so it's been nothing but accelerated since.
• 11:23
  SPEAKER_01: And then the evolution of learning to swim and learning to coach swim was ongoing for a lot of years.
• 11:29
  SPEAKER_01: Going through various mentor coaches from Olympic Training Center resident swim coaches that I worked with to um online people and people I found in various other platforms.
• 11:39
  SPEAKER_00: So so you do the triathlons and you start kind of get this bug of coaching.
• 11:44
  SPEAKER_00: All right.
• 11:44
  SPEAKER_00: So then when do the do the kids, does the kids program come in next?
• 11:48
  SPEAKER_01: Yeah.
• 11:48
  SPEAKER_01: Okay.
• 11:49
  SPEAKER_01: So um the beginning of triathlon coaching was essentially coaching a lot of newbies like myself, going from couch to Iron Man almost.
• 11:59
  SPEAKER_01: So um that was we were very successful, my business partner and I.
• 12:03
  SPEAKER_01: And then I would get a handful of athletes that were like post-collegiate like myself, very competitive, and I found that that's what I really liked.
• 12:08
  SPEAKER_01: Okay.
• 12:09
  SPEAKER_01: Was the not necessarily the couch to or b true beginner, but somebody that had they could still be beginner, but they had this competitive desire to do work and drive and evolve.
• 12:20
  SPEAKER_01: That led me into um I got some kids, some like high school age kids, and they were very successful, and then I found like that was really fun, really interesting.
• 12:28
  SPEAKER_01: So we launched uh a new team, and that became my passion.
• 12:33
  SPEAKER_01: And I actually sold that side of that business and started the other one with just kids, which is a whole new experience.
• 12:40
  SPEAKER_00: Aaron Powell It was a whole new experience and and a lot of success there as well.
• 12:44
  SPEAKER_00: The amount of kids that you found in the would you call it the mid-distance?
• 12:48
  SPEAKER_01: Aaron Powell Yeah.
• 12:48
  SPEAKER_01: So start I mean, Triple Threat, which is what Arkansas Track Club is part of, um started a strathlon and we were competitive nationally.
• 12:56
  SPEAKER_01: We're one of the first 20 youth and junior elite teams in the country.
• 13:00
  SPEAKER_01: Um the problem I ran in there, and just to move forward, the evolution of Arkansas Track Club is I would get all these kids and they would be very successful, we'd make national championship and we'd qualify, we'd do really well.
• 13:10
  SPEAKER_01: Um, but there was nowhere to go um in college.
• 13:12
  SPEAKER_01: There was no college out like what's next once they graduate.
• 13:16
  SPEAKER_01: And so most of them would go swim or run in college, and some just go to college, and that was frustrating.
• 13:21
  SPEAKER_01: So that's what led to track and field and Arkansas Track Club, because then there was a an outlet where to go next.
• 13:29
  SPEAKER_01: Right.
• 13:29
  SPEAKER_01: Okay.
• 13:30
  SPEAKER_01: Right.
• 13:30
  SPEAKER_01: So it was it was a simple evolution that made sense, as well as the barrier to entry was smaller for running versus triathlon.
• 13:37
  SPEAKER_01: So it was easier to get more kids and grow the team.
• 13:39
  SPEAKER_00: Aaron Ross Powell I think, too, the the access that you gave, especially high school kids and do give high school kids to take that next level and to give them the foundation, you know, and the skill set they need to then go at at whatever level at a at a college or junior college or whatever it may be to continue success with not only education but athletics.
• 13:59
  SPEAKER_01: Aaron Powell Yeah.
• 14:00
  SPEAKER_01: I mean, that's the best part about the youth program or Argentine Track Club, like we call it the junior team, um is the relationships you form with these kids.
• 14:09
  SPEAKER_01: And like I have kids now that are surgeons, which is wild.
• 14:12
  SPEAKER_01: Um a lot of doctors, you know, they're in grad school, they're coming back from school and graduate, you know, like I have a guy who runs for our elite team right now that went to Western and ran and now he's back with me again.
• 14:21
  SPEAKER_01: And so it's a ton of fun.
• 14:22
  SPEAKER_01: Yeah.
• 14:23
  SPEAKER_01: Um, those evolving relationships.
• 14:25
  SPEAKER_00: Aaron Powell You know, I think when we've talked to different people in the fitness world, especially running or people we've interviewed, there's a correlation to people that want to be a better version of themselves or or they're athletic and competitive to then what their occupation is.
• 14:38
  SPEAKER_00: You know, whether it's business leaders or doctors or I don't know if you see the same.
• 14:42
  SPEAKER_01: Aaron Powell Probably.
• 14:43
  SPEAKER_01: I mean, from the youth side, I'd probably tie it to academics.
• 14:46
  SPEAKER_01: With runners, you see a very disciplined group.
• 14:48
  SPEAKER_01: Okay.
• 14:49
  SPEAKER_01: Uh if they're successful runners tend to be very type A and um disciplined, like they care about the nuance and they get it done.
• 14:57
  SPEAKER_01: And did you see that translate over into academics as well?
• 14:59
  SPEAKER_01: So they tend to have a higher GPA, very successful, and they are successful in college and down the chain as well.
• 15:06
  SPEAKER_01: And I think you see the same thing in adults.
• 15:08
  SPEAKER_01: From the adults I coach is very driven, dedicated, get the work done, they're also very successful in their professional careers.
• 15:15
  SPEAKER_00: Yeah, that that that make that makes a lot of sense.
• 15:17
  SPEAKER_00: Now, from the kids, then we start integrating back in some adults, whether it's post-collegiate or other people farther on in their life.
• 15:26
  SPEAKER_00: And you know, a little bit of triathlon, but then more into running, and then that's when you know Shelby and I got you kind of on our journey of triathlons, and then we got more into running.
• 15:36
  SPEAKER_00: So, how'd you layer that part in?
• 15:38
  SPEAKER_00: The transition of like adults and yeah, getting the adults and then and then the the ultra world too.
• 15:44
  SPEAKER_00: We'll start talking about that.
• 15:45
  SPEAKER_01: Yeah.
• 15:46
  SPEAKER_01: You know, great question.
• 15:49
  SPEAKER_01: I think it's kind of followed my own interest.
• 15:51
  SPEAKER_01: Yeah as far as like I got tired of triathlon.
• 15:55
  SPEAKER_01: Um triathlon specifically, and then with bringing in adults, it just seemed natural.
• 16:01
  SPEAKER_01: Um and from a business standpoint, you know, having diversity, right?
• 16:05
  SPEAKER_01: Having a youth program that's kind of set on itself and then an adults and then an elite team, it brings stability to the company from a business standpoint.
• 16:12
  SPEAKER_01: Um and then from a coaching standpoint, um adults and kids share physiology, but uh kids aren't many adults, they're different.
• 16:21
  SPEAKER_01: So that keeps me interested.
• 16:23
  SPEAKER_01: Okay.
• 16:24
  SPEAKER_01: And then the adult side is you know, you have different problems you're trying to solve from they deal with family, they deal with business lives and schedules and all those things.
• 16:32
  SPEAKER_01: So I think personally um the different and different challenges are interesting trying to solve problems.
• 16:40
  SPEAKER_00: Uh question for you on coaching, because I'm sure you get asked this a lot, but how do you quiet down some of the noise of all the influence that people may be exposed to?
• 16:49
  SPEAKER_00: You know, if they they saw a video on TikTok or they saw a YouTube deal and they're just saying, hey coach, what about this?
• 16:54
  SPEAKER_00: What about that?
• 16:55
  SPEAKER_00: How do you quiet that down and and have them stay the course?
• 16:58
  SPEAKER_01: Like when an athlete brings it to me?
• 17:00
  SPEAKER_01: Yeah.
• 17:02
  SPEAKER_01: It depends on what it is.
• 17:03
  SPEAKER_01: Okay.
• 17:04
  SPEAKER_01: Um but generally I like to address things like that with um evidence or intrigue.
• 17:13
  SPEAKER_01: Like I'm if somebody brings me something, if you brought me something from you saw on TikTok and you're like, this is gonna be the next greatest thing, I have to do this.
• 17:19
  SPEAKER_01: I would be I wouldn't dismiss it because I'm genuinely curious.
• 17:22
  SPEAKER_01: Sure.
• 17:23
  SPEAKER_01: Um so I would think about it, we'd talk about it, I'd look into the evidence.
• 17:26
  SPEAKER_01: You know, I live in a PhD world where everything is I'm looking at research and evidence and drilling down on like the why all the time.
• 17:34
  SPEAKER_01: So I think with just a candid conversation, um why do you why are you interested in it?
• 17:38
  SPEAKER_01: What do you think it's gonna do?
• 17:40
  SPEAKER_01: How do we think it's gonna work?
• 17:41
  SPEAKER_01: Um, what do we know from research that's been done?
• 17:45
  SPEAKER_01: And are athletes doing this just because it's not uh done, shown in evidence perfectly right now, doesn't mean it's not true.
• 17:52
  SPEAKER_01: Sure.
• 17:53
  SPEAKER_01: So to me it's uh it's also a great way to lead into research.
• 17:56
  SPEAKER_01: Um a lot of research follows what's happening in the real world versus the other way around.
• 18:00
  SPEAKER_01: Because coaches are out there on the front ends doing things with high-level athletes and they're successful and they're doing these things.
• 18:05
  SPEAKER_01: That's really interesting.
• 18:06
  SPEAKER_01: So um I try to lead with like from a development standpoint, we need to do what we know works and fundamentals are where it's at from a development standpoint.
• 18:17
  SPEAKER_01: But we can trickle in these ideas and play with them.
• 18:20
  SPEAKER_01: And as long as we monitor and manage, we can avoid maladaptation or other issues and play with it.
• 18:28
  SPEAKER_00: How do you keep people focused uh when you're working on the fundamentals and they want to do something different?
• 18:34
  SPEAKER_00: Because you know, building that block by block sometime isn't mostly the most exciting thing.
• 18:40
  SPEAKER_01: Yeah, it's not.
• 18:41
  SPEAKER_01: Um that's that's something I talk about often.
• 18:43
  SPEAKER_01: You know, like the elite athletes I coach, an elite program oftentimes is very fundamental and basic and not sexy at all.
• 18:51
  SPEAKER_01: Like it's a re repetition of the same thing.
• 18:54
  SPEAKER_01: Um whereas if you get a new person, they they may think I need all these new different sexy, you know, I need to band myself to these bars 17 different ways and try and balance on something.
• 19:06
  SPEAKER_01: And cool, but like it depend if you want good adaptation from a physiology standpoint, we know what works.
• 19:12
  SPEAKER_01: Doesn't mean we can't band you 17 ways, but like maybe we need to nail down the fundamental, the foundation first.
• 19:19
  SPEAKER_01: Sure.
• 19:20
  SPEAKER_01: And then layer on these things you want to try.
• 19:22
  SPEAKER_01: Um but it's really hard because there's an entertainment value, is what I would call it, and then like what we know works.
• 19:28
  SPEAKER_01: And the goal is to try and weave them together, right?
• 19:30
  SPEAKER_01: Because if you do the exact same thing every day, day in, day out, you're gonna improve as long as that's progressing.
• 19:36
  SPEAKER_01: Sure.
• 19:37
  SPEAKER_01: However, it it's not gonna be the most fun.
• 19:39
  SPEAKER_00: Yeah.
• 19:40
  SPEAKER_01: So there's ways to accommodate both.
• 19:43
  SPEAKER_00: That that makes a whole lot of sense of just being able to build those block by block, you know, every single day, then to get the success out of there.
• 19:51
  SPEAKER_00: And then uh, you know, then just being able to tie in the leadership role too.
• 19:56
  SPEAKER_00: I'm sure you've seen, because I I've seen you designate different people on the Team as a leadership role on trying to lead the different parts of the team.
• 20:04
  SPEAKER_00: So how do you incorporate that in and what do you see from success from that?
• 20:09
  SPEAKER_01: Well, leadership to me is all relationships.
• 20:12
  SPEAKER_01: It's you know a lot of it depends how you define leadership.
• 20:16
  SPEAKER_01: But as far as from the youth team, what I look for in a leader is somebody that's doing it without the designation.
• 20:22
  SPEAKER_01: Like they're the de facto leader.
• 20:25
  SPEAKER_01: People look to them.
• 20:26
  SPEAKER_01: Sometimes it correlates to like who's the fastest.
• 20:28
  SPEAKER_01: But that is absolutely not a requirement to be the leader.
• 20:31
  SPEAKER_01: Leader is somebody, and I've had multiple captains of the team that have all been incredible and are still incredible.
• 20:37
  SPEAKER_01: But it as far as designating somebody, I I go off my gut feel and watching the team interact with them.
• 20:45
  SPEAKER_01: You know, they're showing up, they're doing the work, they're not looking for all the glitz and glam there.
• 20:50
  SPEAKER_01: They care about the individual athletes.
• 20:52
  SPEAKER_01: They're curious, they know the team.
• 20:54
  SPEAKER_01: You know, it they don't they know them not at surface level, but they know them, right?
• 20:58
  SPEAKER_01: They care about them.
• 21:00
  SPEAKER_01: And I think that holds true on the adult side too, and how I approach leadership with my athletes is like it's a trust thing first.
• 21:06
  SPEAKER_01: We have to trust each other and know that I my intentions are the best intentions.
• 21:12
  SPEAKER_01: My goals are for you to get your goals, right?
• 21:15
  SPEAKER_01: So we're very aligned, and that takes time.
• 21:17
  SPEAKER_01: That does take time.
• 21:18
  SPEAKER_01: Um I think it takes the longest with the post-collegiates um to develop that relationship.
• 21:23
  SPEAKER_01: But it's it's not easy.
• 21:25
  SPEAKER_00: Yeah, that's right.
• 21:26
  SPEAKER_00: Yeah.
• 21:26
  SPEAKER_00: No, that's good.
• 21:27
  SPEAKER_00: That's good for sure.
• 21:28
  SPEAKER_02: All right, real quick, myth or fact, okay?
• 21:30
  SPEAKER_02: Uh quick answer without breaking it down.
• 21:32
  SPEAKER_02: You have to focus on one thing to succeed, myth or fact.
• 21:38
  SPEAKER_01: On myth.
• 21:39
  SPEAKER_01: Okay.
• 21:39
  SPEAKER_01: All right.
• 21:41
  SPEAKER_02: Busy means you're making progress.
• 21:43
  SPEAKER_02: No.
• 21:44
  SPEAKER_02: Okay.
• 21:46
  SPEAKER_02: If it's hard, you're doing it wrong.
• 21:48
  SPEAKER_01: Uh no.
• 21:49
  SPEAKER_01: Some things are just hard and you have to do them mentally.
• 21:52
  SPEAKER_02: Right?
• 21:53
  SPEAKER_02: Okay.
• 21:53
  SPEAKER_02: That was uh that was quick and easy just rolling through there, myth or fact.
• 21:56
  SPEAKER_02: All right, so running multiple roles without losing yourself like that.
• 22:00
  SPEAKER_02: It's hard.
• 22:01
  SPEAKER_02: That's a tricky thing of wearing multiple different hats.
• 22:05
  SPEAKER_02: And you know, some people that you're coaching are going through this, and some part of your business is growing to do that.
• 22:10
  SPEAKER_02: So we just wanted to kind of break that down and see your thoughts and feelings to that.
• 22:14
  SPEAKER_02: How do you decide what deserves your best energy, whether it's coaching or business running or whatever it is?
• 22:22
  SPEAKER_02: Yeah.
• 22:22
  SPEAKER_01: That's hard.
• 22:23
  SPEAKER_01: Um, and something I I am constantly evaluating because I'm wear a lot of hats right now because I did go back to school.
• 22:30
  SPEAKER_01: You know, I've run these businesses for a long time and have been very successful.
• 22:32
  SPEAKER_01: A lot of people have been like, why did you go back to school?
• 22:35
  SPEAKER_01: Um, which is a valid question.
• 22:36
  SPEAKER_01: But so like trying to balance, you know, my touch points with my athletes, practice times with the youth, research in the lab at the university, or uh various other aspects.
• 22:48
  SPEAKER_01: I break it down in to me, it's I prioritize the relationship side of each thing first, meaning these athletes have hired me or are working with me because they've chosen to and I've chosen to work with them.
• 23:02
  SPEAKER_01: So there's an obligation to give it my best.
• 23:05
  SPEAKER_01: The research and school side is something that I've chosen to do.
• 23:07
  SPEAKER_01: It doesn't impact impact those, it enhances those.
• 23:11
  SPEAKER_01: Um but it's all about being deliberate with your time.
• 23:15
  SPEAKER_01: And uh I set priorities based on the human aspect, I think.
• 23:19
  SPEAKER_01: Gotcha.
• 23:19
  SPEAKER_01: Does that make sense?
• 23:20
  SPEAKER_02: Yeah, yeah, it does.
• 23:21
  SPEAKER_01: So I think a perfect answer prepared to do that.
• 23:23
  SPEAKER_01: No, no, no, no.
• 23:24
  SPEAKER_02: It's it's it that's totally right.
• 23:26
  SPEAKER_02: You know, and so you say the human aspect.
• 23:28
  SPEAKER_02: So are are most of your athletes still using Training Peaks or something?
• 23:31
  SPEAKER_02: Yeah.
• 23:32
  SPEAKER_02: Okay.
• 23:32
  SPEAKER_02: So Training Peaks, walk that through a little bit of what that looks like.
• 23:35
  SPEAKER_01: Yeah, so Training Peaks is an online platform that um we utilize for program design and communication and data analysis.
• 23:42
  SPEAKER_01: So it's has an app and it's a desktop, and I build the program in there, and then the athlete can see that and does their workout.
• 23:50
  SPEAKER_01: If they have a smartwatch like we all do, it can log it, it'll give me a ton of data, as well as I can log notes, I can lead notes.
• 23:56
  SPEAKER_01: Um it's just a technology aspect of coaching that gives good connection.
• 24:03
  SPEAKER_02: Yeah.
• 24:03
  SPEAKER_02: So what I've learned about training peaks and being on and off of it, uh, it allows you to be a nerd of a coach, of really be into running biking or swimming based on a certain metric of uh exertion or feel or in this zone.
• 24:20
  SPEAKER_02: Uh and so then you get to put it into layman's terms, but then the technology allows that to translate over.
• 24:26
  SPEAKER_02: And so then that's where the athlete, a lot of type A mentality people get to go run that training, and then it reports back to it, and then that's probably where you get to check back in and put some energy.
• 24:39
  SPEAKER_02: Hey, how'd your run feel?
• 24:41
  SPEAKER_02: I saw your your file, like, hey, that was a big effort.
• 24:43
  SPEAKER_02: How was the swim?
• 24:44
  SPEAKER_02: You know, whatever it was to the to the the kids.
• 24:47
  SPEAKER_02: Do you see that a lot that the that there's conversation over Yeah, and I mean it's athlete dependent.
• 24:53
  SPEAKER_01: Some athletes are super into it and want to talk about it all the time.
• 24:55
  SPEAKER_01: Other athletes like tell me like, shut up, John.
• 24:58
  SPEAKER_01: Yeah.
• 25:00
  SPEAKER_01: I got it done.
• 25:01
  SPEAKER_01: Yeah, yeah.
• 25:01
  SPEAKER_01: I got it done.
• 25:02
  SPEAKER_01: So um it's very athlete dependent.
• 25:05
  SPEAKER_01: But yet, I mean, it is there and it's a great tool.
• 25:08
  SPEAKER_01: And you know, with a lot of some data is really important on an acute setting.
• 25:12
  SPEAKER_01: So like in the immediate, most of that data is good chronically, like over time.
• 25:18
  SPEAKER_01: Yeah.
• 25:19
  SPEAKER_01: So it is a very good tool.
• 25:22
  SPEAKER_00: Um Well, I know my watch would keep beeping when you would write the thing in ready peaks that I wasn't going fast enough.
• 25:28
  SPEAKER_00: I don't know what the rest of it showed, but I was like, Shelby, we're not in the zone right now.
• 25:32
  SPEAKER_00: I can kind of move up.
• 25:34
  SPEAKER_00: I can't.
• 25:36
  SPEAKER_00: You put this number in here, and I'm not sure.
• 25:38
  SPEAKER_02: That was the difference of I'm getting out there, getting it, giving it the best I can.
• 25:42
  SPEAKER_02: And I would generally, like five minutes before it was time, I would look at it as like, oh, ooh, this is gonna suck.
• 25:49
  SPEAKER_02: I just thought we had 10 miles, but this is 10 miles pretty hard.
• 25:52
  SPEAKER_02: And I was like, all right, well, good luck to you.
• 25:54
  SPEAKER_02: I'm just go, I'm going left, you go right.
• 25:56
  SPEAKER_02: It's like, no, no, no, no, you go this way.
• 25:58
  SPEAKER_02: Come on.
• 25:58
  SPEAKER_02: It was where Matt was nerding down the details.
• 26:00
  SPEAKER_02: He's like, uh, 6.15 to 645.
• 26:03
  SPEAKER_02: I was like, yeah, I'll see you tonight at 615 to 645.
• 26:05
  SPEAKER_02: I was like, no, running, go.
• 26:08
  SPEAKER_02: And I was like, well, and so then Matt would have the data send it back over.
• 26:11
  SPEAKER_02: He's like, how's yours look?
• 26:12
  SPEAKER_02: I was like, oh, this is amazing.
• 26:13
  SPEAKER_02: He's like, did you even save this?
• 26:15
  SPEAKER_02: Like, I don't know.
• 26:16
  SPEAKER_02: Got it.
• 26:18
  SPEAKER_02: So there's definitely personality of all the metrics.
• 26:21
  SPEAKER_02: But uh, Eva, and the fitness apps have learned this, right?
• 26:25
  SPEAKER_02: Whether it's a Garmin or it's a Strava or a training peaks.
• 26:28
  SPEAKER_02: Training Peaks is by far has the most we'll call it biometric, I might be wrong, but all the data of the metrics.
• 26:35
  SPEAKER_02: Uh Strava makes it more of a social style file, but it gets like a fitness and a freshness or whatever it is, but it gives you that longevity to see, am I getting better or am I just beating my head up against the wall and not getting any better?
• 26:48
  SPEAKER_02: You know?
• 26:49
  SPEAKER_02: And we definitely see that, right?
• 26:52
  SPEAKER_02: Yeah.
• 26:52
  SPEAKER_01: Kind of across the yeah, you gotta remember though, like data's only as good as the data, right?
• 26:57
  SPEAKER_01: The or interpretation.
• 26:58
  SPEAKER_01: How much data do you have?
• 26:59
  SPEAKER_01: Almost everybody probably has their garment tell them they're unproductive or whatever it is on a daily basis, right?
• 27:05
  SPEAKER_01: Um and that's only using the data it has, right?
• 27:07
  SPEAKER_01: It's algorithms and math.
• 27:09
  SPEAKER_01: Those make sense on a big population level, but it may not make sense on the acute to you.
• 27:15
  SPEAKER_01: So, you know, it could say your fitness is improving, but it has, you know, or your fitness is not improving, but it only you only wear your watch at XYZ.
• 27:23
  SPEAKER_01: So um you I'd say take all of the things with a grain of salt and always take a big picture, 30,000 foot view.
• 27:29
  SPEAKER_01: And how do you feel?
• 27:30
  SPEAKER_01: Yeah.
• 27:30
  SPEAKER_01: Like there is really no better metric than your perception.
• 27:33
  SPEAKER_01: Like how are you feeling?
• 27:34
  SPEAKER_01: How do you how are your clothes fitting if there's goals like that?
• 27:36
  SPEAKER_01: How are you running?
• 27:37
  SPEAKER_01: You know, how do your local routes that you do on a regular basis?
• 27:40
  SPEAKER_01: How do they feel by comparison to what you normally do?
• 27:43
  SPEAKER_01: Um these are all very good metrics.
• 27:45
  SPEAKER_02: That that's a lot of like seat of the pants, how do you feel?
• 27:48
  SPEAKER_02: You know, how did it feel?
• 27:49
  SPEAKER_02: You know, like we've ran that that same route, or we've ran that same pace and that distance.
• 27:55
  SPEAKER_02: Was it easier?
• 27:56
  SPEAKER_02: Was it harder?
• 27:56
  SPEAKER_02: What what did you run the day before, the day before, the day before that?
• 27:59
  SPEAKER_02: You know, and figuring that in.
• 28:01
  SPEAKER_02: Because the two of you know, in our long conversations of nerding out or just counting the trees, you know, we've talked about uh heart rate sensors, you know, and like the wrist and how well it does versus the chest strap, and we've gone down the rabbit holes of all, you know, it's just like, well, it's not constant in this, and this is only so good, and heart rate variability and all these things that, you know, so you're right, it that's just a kind of a small it's way more than we've we've ever had, right?
• 28:29
  SPEAKER_02: You know, this industry continues, but they're trying to sell something, you know, so they're giving you all types of variability that maybe or may not, you know, it'll give you race predictors of 5k, 10k, and sometimes they'll laugh because they're way off in one direction, sometimes they laugh because there's like there's no way in that direction, right?
• 28:45
  SPEAKER_02: Yeah.
• 28:45
  SPEAKER_02: You know, and it's totally just an algorithm.
• 28:48
  SPEAKER_01: Yeah, it can be wildly accurate or completely off.
• 28:50
  SPEAKER_01: Kind of like a broken clock, right?
• 28:51
  SPEAKER_01: It's twice accurate twice a day.
• 28:54
  SPEAKER_03: I love that.
• 28:56
  SPEAKER_02: What systems uh do you use in business as coaching to keep things from falling apart with all the hats going?
• 29:02
  SPEAKER_02: Uh what systems or processes do you use?
• 29:05
  SPEAKER_01: I use a notebook.
• 29:06
  SPEAKER_02: Okay.
• 29:07
  SPEAKER_02: I was gonna ask, is it technology is a notebook?
• 29:09
  SPEAKER_02: Sure.
• 29:09
  SPEAKER_02: Uh so notebook you're just keeping track of what needs to be done and Yeah.
• 29:14
  SPEAKER_01: Um I keep like a running list that I it evolves into the next day, high-level month, and then like what am I doing this day?
• 29:21
  SPEAKER_01: Did I get it done?
• 29:22
  SPEAKER_01: Not X or move it to the next day.
• 29:24
  SPEAKER_01: So it's kind of a constant rolling thing.
• 29:27
  SPEAKER_01: Um but I've tried a whole bunch of different things over the years and a simple notebook and pen is what you know it oftentimes it's just the shoe that fits, right?
• 29:34
  SPEAKER_02: You know, everyone has a different theory and you have to try them to know.
• 29:38
  SPEAKER_02: You know, because one of them might be like, hey, uh why have I been missing this, right?
• 29:41
  SPEAKER_00: But uh you find what works and you know, I think that's important that like because there's so much stuff out there and everybody's passionate, you know, just like we are of like, no, you gotta do it this way, this way it works.
• 29:51
  SPEAKER_00: There's different paths to the top of the mountain.
• 29:53
  SPEAKER_00: 100%.
• 29:53
  SPEAKER_00: You know, and and some people love it on their phone and some people want to write it down.
• 29:57
  SPEAKER_00: Yeah, and like you're not gonna find my dad putting something in his phone.
• 30:00
  SPEAKER_00: Yeah, he's gonna have what he calls his big chief tablet, and he's been wildly successful with that.
• 30:05
  SPEAKER_00: And it's I remember early on, Chev, I don't know if you remember this conversation.
• 30:08
  SPEAKER_00: Uh we might have been at your house doing, I don't know, I don't know if it was a VO2 Max or a FTP test or something, and we asked you like, hey, what what's the best shoe to run in?
• 30:19
  SPEAKER_00: Oh, yeah.
• 30:19
  SPEAKER_00: And you're like, well, you know, it's it's it's independent to each person.
• 30:23
  SPEAKER_00: Yeah.
• 30:24
  SPEAKER_00: And, you know, probably what works for me is not gonna work for you.
• 30:27
  SPEAKER_01: Yeah.
• 30:27
  SPEAKER_00: You know, and I think it's the same thing when you're talking about how do you structure yourself.
• 30:31
  SPEAKER_01: Yeah, for sure.
• 30:31
  SPEAKER_01: Same with like program design.
• 30:33
  SPEAKER_01: Just because, you know, I write your program doesn't mean Bob down the road can't write a program for you and he has zero educated, you know, he's a farmer or something, it might be you might get better results.
• 30:42
  SPEAKER_01: Yeah.
• 30:43
  SPEAKER_01: Like unlikely statistical, like there's nuance, but like I'm saying, there's multiple ways for sure things to be done in all areas.
• 30:51
  SPEAKER_02: So how do you think, or whether it be you or your coaches or or people that you've used in the business, how do you keep them from burning out when juggling all the roles?
• 31:02
  SPEAKER_01: I don't know.
• 31:03
  SPEAKER_03: That's a tough one, right?
• 31:05
  SPEAKER_01: Yeah.
• 31:05
  SPEAKER_01: Um they all, I mean, our coaches that work for our team love it.
• 31:09
  SPEAKER_01: And the coaches we have are youth coaches.
• 31:11
  SPEAKER_01: So one, we have a constant evolution of new kids, so there's new personalities a lot.
• 31:16
  SPEAKER_01: Um and then it's also like um you get to see these kids grow and develop and change, and it happens at a fast rate.
• 31:23
  SPEAKER_01: Kids change fast, they adapt fast, right?
• 31:26
  SPEAKER_01: I will do something with my own son one night and I will be sore, he will not be sore.
• 31:31
  SPEAKER_01: And he worked harder.
• 31:32
  SPEAKER_01: So their ability to adapt is fast.
• 31:35
  SPEAKER_01: So seeing that I think keeps it interesting.
• 31:38
  SPEAKER_01: Yeah.
• 31:38
  SPEAKER_01: And then also the relationships you build, because our kids oftentimes, like if spring break or summer break, we'll have 15 college runners show up at our practice because they're all back in town.
• 31:47
  SPEAKER_01: Yeah.
• 31:48
  SPEAKER_01: And they're connected to the program still.
• 31:50
  SPEAKER_01: So I think our coaches love what they do.
• 31:53
  SPEAKER_01: Right.
• 31:54
  SPEAKER_01: Um not just the performance side, but like the getting to know the kids, the families, the all of that.
• 32:01
  SPEAKER_00: I think some of that comes too, and you might talk about, you know, like when you put in, it's not like, hey, I'm hiring you as a coach today, and okay, we're gonna run every single day, and we're just never gonna stop that.
• 32:11
  SPEAKER_00: You've got different blocks and different phases and ways to keep it interesting to help avoid the burnout.
• 32:17
  SPEAKER_01: Yeah.
• 32:18
  SPEAKER_01: It evolves.
• 32:18
  SPEAKER_01: And we have, you know, with the youth program, there's three different seasons cross-country, indoor, and outdoor.
• 32:23
  SPEAKER_01: One year we may go coast to coast, east, west, north, south for traveling to events, to national huge caliber events.
• 32:30
  SPEAKER_01: Another year we may stay completely local just because the cohort of kids we have, like and where they are.
• 32:36
  SPEAKER_01: Um there's we get to travel a lot, we're all over the country often.
• 32:39
  SPEAKER_01: Um so that keeps it exciting.
• 32:41
  SPEAKER_01: And we know we've won national championships, we have all Americans, we get, you know, there's there is a lot of things happening.
• 32:48
  SPEAKER_01: And as well, the coaches are also tied and connected to our elite team, which are racing all over the country and doing other exciting things.
• 32:54
  SPEAKER_01: So there's there's a lot of change in variety and it's performance-based, so there's outcomes and that's a really fun.
• 33:01
  SPEAKER_02: And that's one of those things, uh, you know, that there are seasons or there's certain events or that they're chasing, right, as elites.
• 33:09
  SPEAKER_02: And if you get a midlife crisis style person, there's like, hey, I need to be better, a version, a better version of myself, or hey, I want to race an Iron Man, you have to realize there's a finish line there, right?
• 33:20
  SPEAKER_02: It's not just an ongoing thing.
• 33:22
  SPEAKER_02: And so then after that event, you know, they've trained for that event, you know, however long they train, then there's an evaluation probably from your standpoint, say, what's next?
• 33:30
  SPEAKER_01: Yeah, and like we I think this is good advice for coaching and maybe for all things.
• 33:36
  SPEAKER_01: Um but I meant some mentor coaches I had back in the day, um, would always tell me, like, think through your program, what you want to do with athlete or team, execute it, monitor, evaluate, and then after the fact go back and evaluate what worked, what didn't, how did it work, how did it come, what'd the athlete take away.
• 33:55
  SPEAKER_01: Really evaluate the big picture so you can constantly learn and do things.
• 33:59
  SPEAKER_01: And too often, I think, in the coaching world anyway, you start with this plan and then all this other noise comes in and it starts you start making all these changes and it gets wild, and then you don't know what worked and what didn't because it became messy.
• 34:12
  SPEAKER_01: Um but yes, end of the season it is.
• 34:15
  SPEAKER_01: What's next?
• 34:16
  SPEAKER_01: And I think there's uh it's happened countless times.
• 34:20
  SPEAKER_01: Athlete comes to me and like, I just want to do an Iron Man, I want to get it done, and I want to never do it again.
• 34:25
  SPEAKER_01: I was like, okay, cool, let's do it.
• 34:27
  SPEAKER_01: We do it, and then I have that athlete for 10 years.
• 34:29
  SPEAKER_02: I was gonna say something happens between and you gotta start with one goal, right?
• 34:33
  SPEAKER_02: Yeah.
• 34:34
  SPEAKER_02: But you you fall in love or you like the discipline that comes from it, or the habits that you've created from.
• 34:40
  SPEAKER_02: And it might be they say, I want to do an Iron Man to, okay, I love that, but give me shorter, you know, let's do a half Iron Man or let's find the next thing, right?
• 34:48
  SPEAKER_02: Let's switch to ultra or let's go to, you know, short distance or whatever it might be.
• 34:53
  SPEAKER_02: But they've kind of created a new habit.
• 34:55
  SPEAKER_02: They're it's probably very rare that they're one and done.
• 34:57
  SPEAKER_01: Aaron Ross Powell It is very rare in my experience.
• 34:59
  SPEAKER_01: Um and oftentimes that next goal, usually the first goal is like a completion task.
• 35:05
  SPEAKER_00: Yeah.
• 35:06
  SPEAKER_01: And then after that it's like, I did that better than I thought.
• 35:09
  SPEAKER_01: Maybe I'm capable of more.
• 35:11
  SPEAKER_01: And then it's like maybe it's a time-bound goal or a position goal or a certain super hard course, or it may evolve into a new line of endurance performance.
• 35:21
  SPEAKER_01: Um but it does tend to evolve into something.
• 35:25
  SPEAKER_01: And I think you're absolutely right, is that you've created, you've seen the outcomes of this consistent work, which does translate into everything, right?
• 35:34
  SPEAKER_01: So consistency over time is gonna yield great results.
• 35:37
  SPEAKER_01: And those habituation or habit forming, I think even in research, you're gonna see that's psychologically benefiting and it's gonna bleed out into all of life.
• 35:46
  SPEAKER_01: Kids, family, work.
• 35:47
  SPEAKER_01: Trevor Burrus, Jr.
• 35:47
  SPEAKER_01: All of it.
• 35:48
  SPEAKER_01: Yourself.
• 35:49
  SPEAKER_00: Aaron Ross Powell I think first of all we need to back up here.
• 35:51
  SPEAKER_00: Did we go through a midlife crisis?
• 35:54
  SPEAKER_00: That you're saying what happened is that we're stuck.
• 35:56
  SPEAKER_00: Well, we've got to back up there.
• 35:57
  SPEAKER_00: You could have threw that in there.
• 35:59
  SPEAKER_02: That's just what I called it.
• 36:01
  SPEAKER_00: I mean, maybe.
• 36:02
  SPEAKER_02: I don't know, whatever.
• 36:03
  SPEAKER_02: People would say that.
• 36:04
  SPEAKER_02: And the reason I say that is because whether you're trying to qualify for Boston, which we haven't, right?
• 36:09
  SPEAKER_02: And we joked about that early on.
• 36:10
  SPEAKER_02: Sure.
• 36:14
  SPEAKER_02: That we're gonna have to wait until we get uh older to be able to qualify.
• 36:18
  SPEAKER_02: But the problem was because we were in two different age categories for triathlon, and because all the local triathlons were generally a five-year difference, uh, and then some of them get into a ten-year difference.
• 36:29
  SPEAKER_02: Uh and so you would almost make it in like these young whippersnackers don't have to train so hard, they just are physically fit and can do it.
• 36:38
  SPEAKER_02: Well, then Matt was like, Well, it's not so easy over here because you have these people in their their type A mentality, they work hard, they're very scheduled, and so they're putting in the work, and when they do it, they're very structured, and and this is not a lot, but it was at the level that we were trying to be at.
• 36:55
  SPEAKER_02: Sure.
• 36:56
  SPEAKER_02: And so it's like, well, crap, we're gonna have to really be older and really be more dedicated.
• 37:01
  SPEAKER_02: It wasn't lack of dedication, it was lack of genetics of being athletic, right?
• 37:06
  SPEAKER_02: It was just at this point, just pure hard work and just uh but I guess I don't know.
• 37:13
  SPEAKER_00: We just went through it.
• 37:14
  SPEAKER_00: But I think Sean, you said that just a minute ago about like, you know, they all start off with, I just want to complete this.
• 37:21
  SPEAKER_00: And then it's it's almost like something unlocks in their brain.
• 37:24
  SPEAKER_00: And whether it's that they really like how they look or how they feel or or how their cognitive is, yeah, or who they've become, they're like, I kind of like this.
• 37:35
  SPEAKER_00: Now let me use this next goal to keep that going.
• 37:38
  SPEAKER_01: Yeah, I think so.
• 37:39
  SPEAKER_01: And there is, I mean, you take an a and an adult and they go from being pretty sedentary or normally active, and then they you change these habits over time.
• 37:49
  SPEAKER_01: There's a lot of change that happens from a physiology standpoint, from a brain standpoint to cardiovascular chain adaptations to muscular to everything.
• 37:58
  SPEAKER_01: Like and they're immediate they start changing immediately.
• 38:01
  SPEAKER_01: You go out for a run today and you never run.
• 38:03
  SPEAKER_01: Things start changing.
• 38:04
  SPEAKER_02: Like most certainly.
• 38:05
  SPEAKER_01: Um, you get an immediate acute change.
• 38:08
  SPEAKER_01: Like things start adapting.
• 38:09
  SPEAKER_01: Body's amazing.
• 38:11
  SPEAKER_00: And I think a point of that, we're sitting in the middle of a gym here.
• 38:13
  SPEAKER_00: Yeah.
• 38:14
  SPEAKER_00: Where we spent a good amount of money to put it at work.
• 38:17
  SPEAKER_00: Yeah.
• 38:17
  SPEAKER_00: Not just because we wanted to work out at it, but we understood and we've seen through personal journeys that if people will just work out whatever the form may be, there'll be better versions of themselves, and they can be better at work and they're better cognitive and they're better at home and they're better leaders.
• 38:33
  SPEAKER_00: Yeah.
• 38:34
  SPEAKER_01: 100% agree.
• 38:35
  SPEAKER_02: You know, we never really talked about that or fully unpacked it on a podcast, but uh selfishly we built this gym because we wanted it.
• 38:44
  SPEAKER_02: Sure.
• 38:44
  SPEAKER_02: There was we had at our other location, we had an old rent house that had become vacant.
• 38:50
  SPEAKER_02: Uh Sean was there.
• 38:51
  SPEAKER_02: Sean's been there.
• 38:52
  SPEAKER_02: You know, we did some uh F2P testing, some VO2 Max testing in the garage.
• 38:57
  SPEAKER_02: Um but so we knocked out some walls.
• 39:00
  SPEAKER_02: We were like, hey dad, you got the keys to that house over there?
• 39:02
  SPEAKER_02: Nobody's living there.
• 39:03
  SPEAKER_02: So we started knocking out walls.
• 39:04
  SPEAKER_03: Whoa!
• 39:05
  SPEAKER_02: We were training for triathlon, which majority of uh bike training for triathlon was on a trainer.
• 39:11
  SPEAKER_02: We drug Taylor into it, it was right across the street.
• 39:14
  SPEAKER_02: We were selling like this is the greatest thing in the world, and this is this old 1950s house, and put speakers in it and TVs in it, and it it was it built the relationship of people working together and people working hard to be a better version of themselves.
• 39:27
  SPEAKER_02: So then it came time to build this, and selfishly was like, hey, we need this, and so put it on the second story with a good view.
• 39:33
  SPEAKER_02: And it's like, man, that simple change in perspective of being a better person changed a whole lot.
• 39:40
  SPEAKER_02: Otherwise, this would be offices.
• 39:41
  SPEAKER_02: Like this is expensive square footage.
• 39:44
  SPEAKER_02: Yeah.
• 39:44
  SPEAKER_02: Uh this would be office, but it just completely changed the offering for people to be able to have this to find that better version of themselves.
• 39:53
  SPEAKER_02: You know, and that's like that was the midlife crisis, I guess.
• 39:56
  SPEAKER_01: I'm sure you guys will see it, but like and probably felt it.
• 40:00
  SPEAKER_01: And I have, you know, going through roller coasters of times when you're fit, unfit, or less fit.
• 40:05
  SPEAKER_03: Yeah.
• 40:06
  SPEAKER_01: Um, how you feel is different, right?
• 40:08
  SPEAKER_01: I like to think about it in like the middle of an ultra when at the beginning of the ultra, you're like, this is a great idea.
• 40:12
  SPEAKER_01: And you have all this clarity and then we l we know we get into the the mood.
• 40:17
  SPEAKER_01: What happens?
• 40:18
  SPEAKER_01: And it changes.
• 40:20
  SPEAKER_01: That's similar how I feel when you know, like this super fatigue and all these things.
• 40:24
  SPEAKER_01: Yeah.
• 40:24
  SPEAKER_01: And when I'm not training and exercising on a regular basis, I get this dull like level of fatigue and cognitive fog and like life is just harder.
• 40:33
  SPEAKER_01: It's not there's not as much clarity that comes when I'm regularly exercising.
• 40:38
  SPEAKER_00: I think that's tough, and I know it's been tough for me before, but then when I challenge myself to do it is you battle with this time element and you're like, well, no, but my team needs me, and and I don't have time to go do a 45-minute workout or whatever it may be.
• 40:55
  SPEAKER_00: But when the day you force yourself to do it, you come back to your team a better, clearer version.
• 41:00
  SPEAKER_01: Yeah.
• 41:00
  SPEAKER_01: I agree.
• 41:01
  SPEAKER_01: I and it I deal with that with a lot of adults, is like, I don't have time to do this.
• 41:06
  SPEAKER_01: I can't do this.
• 41:07
  SPEAKER_01: Um finding that and getting that ball rolling is an important step and a hard step.
• 41:15
  SPEAKER_01: And it it goes as much as like uh I'll be like, let's consistently go out the door and run one minute, walk three minutes for ten minutes, and then let's do it again.
• 41:24
  SPEAKER_01: And it it just like get the snowball rolling.
• 41:27
  SPEAKER_01: Whatever it is, get the ball rolling, moving forward so that something is happening on a regular basis, and then we can start to evolve it.
• 41:33
  SPEAKER_01: Because like I said, you go out and do something physically challenging to any degree, you're gonna start uh things are gonna start changing physiology wise physiology-wise.
• 41:42
  SPEAKER_01: Um so that start in snowball and you do, you come back as a a better version of yourself.
• 41:49
  SPEAKER_01: And I think that's important.
• 41:52
  SPEAKER_00: That is important.
• 41:53
  SPEAKER_00: I'd agree.
• 41:53
  SPEAKER_00: I'd agree for sure.
• 41:55
  SPEAKER_02: All right, so uh leadership, thought, and time.
• 41:58
  SPEAKER_02: Leaders don't do more, they decide better.
• 42:00
  SPEAKER_02: What's your thought or feeling on that?
• 42:03
  SPEAKER_01: Say that again?
• 42:03
  SPEAKER_02: They leaders don't do more, they decide better.
• 42:12
  SPEAKER_01: Yeah, I mean in leadership you're you're making decisions, but I I think it's it's hard to speak on that.
• 42:19
  SPEAKER_01: I don't know.
• 42:20
  SPEAKER_01: It's gonna be context specific.
• 42:21
  SPEAKER_02: Most specifically, you know, like it's gonna depend what are we talking about, but it's not always saying that hey, leaders just do more.
• 42:28
  SPEAKER_02: Like they're better because they do more.
• 42:30
  SPEAKER_02: Yeah.
• 42:30
  SPEAKER_02: I think it's saying that uh they make decisions to what they're doing and how well they do them.
• 42:36
  SPEAKER_02: That's my thought and feeling on it.
• 42:38
  SPEAKER_01: That it's not necessarily and distinct you.
• 42:42
  SPEAKER_00: Correct.
• 42:42
  SPEAKER_01: Make you.
• 42:43
  SPEAKER_00: But I think we all probably I know as a leader, at first I just did more.
• 42:48
  unknown: Yeah.
• 42:48
  SPEAKER_00: Yeah.
• 42:49
  SPEAKER_00: Until you hit a capacity.
• 42:51
  SPEAKER_00: And then that so I would say the more mature or the person that's been in leadership even longer, they evolved to the next stage of deciding better.
• 42:59
  SPEAKER_00: Yeah.
• 42:59
  SPEAKER_00: Because their plates gotten so full.
• 43:01
  SPEAKER_00: Yeah.
• 43:02
  SPEAKER_02: And and I think we learned that in because the first thing that Sean trained us for, we were at Marathon Training.
• 43:08
  SPEAKER_02: That was Route 66, and we'd just jumped on pretty there was no coaching to be had really before.
• 43:14
  SPEAKER_02: Because I think we were maybe a month or two.
• 43:16
  SPEAKER_02: A month or something.
• 43:16
  SPEAKER_02: You know, he's like, hey, I can't.
• 43:20
  SPEAKER_02: So hey, what's your goal?
• 43:21
  SPEAKER_02: Can you move it up a little bit?
• 43:22
  SPEAKER_02: Uh but uh then it became like, hey, we were just doing this, this, and this.
• 43:26
  SPEAKER_02: And he's like, I'm really going to be specific and not just go run 10 miles.
• 43:31
  SPEAKER_02: Yeah.
• 43:32
  SPEAKER_02: You can go run seven miles.
• 43:34
  SPEAKER_02: So that was the the idea of not doing as much, but within that, I remember uh I remember the blocks of a 15 or 17 mile run that it was uh warm-up, and then you got to five miles locked in at this pace.
• 43:51
  SPEAKER_02: And I remember running from Farmington all the way over and getting to Weddington, and I was like, hey, gas station, I need to stop and use the bathroom.
• 43:58
  SPEAKER_02: It's like the old school, I need to tie my shoe.
• 44:00
  SPEAKER_02: It's like I really want to use the bathroom.
• 44:03
  SPEAKER_02: But then I knew I was like, uh my watch is gonna tell me because I didn't even have to look at the workout because it would just tell me my watch.
• 44:08
  SPEAKER_02: I'm like, better turn it up, turn it down.
• 44:10
  SPEAKER_02: When do we get to turn it down again?
• 44:12
  SPEAKER_02: I was like, it's a five-mile block.
• 44:13
  SPEAKER_02: Holy shnikes.
• 44:15
  SPEAKER_02: But that was a very specific thing of not doing necessarily more, but being very more surgical or intentional about that.
• 44:24
  SPEAKER_01: Definitely.
• 44:25
  SPEAKER_01: I think that that does that's that's a great way of putting it.
• 44:28
  SPEAKER_01: When I think about training, yeah, that's really why people hire me.
• 44:31
  SPEAKER_01: It's like I know how to go run.
• 44:33
  SPEAKER_01: We all can go outside and run.
• 44:34
  SPEAKER_01: Sure.
• 44:35
  SPEAKER_01: But what should I run so that I can maximize my return on my time?
• 44:38
  SPEAKER_02: Yeah.
• 44:38
  SPEAKER_02: So same thing in swimming.
• 44:39
  SPEAKER_02: It wasn't like go swim 3,500 meters, it was a hundred at a time if all the systems.
• 44:44
  SPEAKER_01: Yeah.
• 44:45
  SPEAKER_04: That's good.
• 44:46
  SPEAKER_02: Made the difference.
• 44:47
  SPEAKER_04: All right, we got some questions here.
• 44:49
  SPEAKER_04: Absolutely.
• 44:50
  SPEAKER_04: So we've got each person uh is gonna answer this.
• 44:53
  SPEAKER_04: We're gonna go through so one daily non-negotiable habit can uh not fitness specific, but one daily non-negotiable habit you've got to do every day.
• 45:03
  SPEAKER_04: Not fitness specific.
• 45:04
  SPEAKER_04: It can be if you want to relate that to it.
• 45:07
  SPEAKER_04: If it has something that's how you wake up in the morning, just one go-to that I ask you what would be your one that pops up in your head that happens every single day.
• 45:15
  SPEAKER_04: Sauna, cold plunge, quiet time.
• 45:18
  SPEAKER_04: Okay.
• 45:19
  SPEAKER_01: Nice coffee.
• 45:22
  SPEAKER_03: That was easy.
• 45:26
  SPEAKER_02: Yeah, it depends on life.
• 45:28
  SPEAKER_02: Yeah, like for a year it was run a mile every single day.
• 45:32
  SPEAKER_02: For another year it was cold plunge every day.
• 45:35
  SPEAKER_02: Um, you know, uh have a positive mindset.
• 45:39
  SPEAKER_02: It's always been have a positive mindset.
• 45:41
  SPEAKER_02: Yeah, that's good.
• 45:41
  SPEAKER_02: A lot of people hate on that, of like, okay, no, just be real for a second.
• 45:45
  SPEAKER_02: In any situation, you know, you know, if something's gone real bad, my shoes have blown out, it's like, oh yeah, well, my socks feel nice, you know, and the as so it's the goal to have a positive mindset.
• 45:56
  SPEAKER_02: That's good.
• 45:56
  SPEAKER_00: That's really important.
• 45:57
  SPEAKER_00: Yeah, that's one of those things we talk about in business of being solution-based.
• 46:01
  SPEAKER_00: I love that.
• 46:01
  SPEAKER_00: And it's like, you know, we we can't determine what's gonna come at us today.
• 46:06
  SPEAKER_00: We can just determine how we respond.
• 46:08
  SPEAKER_00: Yeah.
• 46:08
  SPEAKER_00: Yep.
• 46:09
  SPEAKER_00: You know, and we can find a solution with any of it.
• 46:11
  SPEAKER_00: Yeah.
• 46:12
  SPEAKER_00: But but you gotta calm the part of your mind down, be able to think logically to find that solution.
• 46:18
  SPEAKER_02: That's the biggest driver.
• 46:19
  SPEAKER_02: And we just uh we just finished, I guess, uh a week or two ago, ABF trail marathon.
• 46:24
  SPEAKER_00: Yeah.
• 46:25
  SPEAKER_02: Right?
• 46:25
  SPEAKER_02: The three of us went out and ran that, and that's just a it's a super hard marathon.
• 46:29
  SPEAKER_02: It's I'm gonna say the hardest marathon in in America.
• 46:32
  SPEAKER_02: It's a trail marathon 26, 27 miles, uh, over eight mountains and then back over eight mountains, over seven thousand feet of elevation gain.
• 46:40
  SPEAKER_02: And we've all done it multiple times, right?
• 46:43
  SPEAKER_02: It's never easy.
• 46:44
  SPEAKER_02: Never easy.
• 46:44
  SPEAKER_02: Right, it is never easy, and you can't change the course.
• 46:47
  SPEAKER_01: Super technical.
• 46:48
  SPEAKER_02: So technical.
• 46:49
  SPEAKER_02: It's been uh snowy, it's been raining and freezing, uh and and then it's been warmer, but it's just like you beat your legs up, you beat your legs down.
• 47:00
  SPEAKER_02: Uh you know, you gotta figure out how to eat during this thing.
• 47:03
  SPEAKER_02: Uh, and so in those, you just you just figure it out, right?
• 47:07
  SPEAKER_02: And find that option for a positive mindset and uh enjoy the hurt and just hammer down.
• 47:13
  SPEAKER_00: Yeah, I will say a call out, Sean, you'd be proud of this uh at ABF.
• 47:17
  SPEAKER_00: Uh on the on the way back, Shelby was reviewing his nutrition plan that he had done.
• 47:23
  SPEAKER_00: Uh-huh.
• 47:24
  SPEAKER_00: He was really talking about it.
• 47:27
  SPEAKER_00: He was excited about how many carbs he took in all the stuff.
• 47:32
  SPEAKER_00: He was just like, hey, let me tell you guys something.
• 47:34
  SPEAKER_02: Oh, yeah, I felt great.
• 47:36
  SPEAKER_02: That's why I was going over it.
• 47:37
  SPEAKER_02: Because generally Matt's telling me, peeling me off the floor of like, uh you didn't need enough.
• 47:42
  SPEAKER_02: But I was like, Yeah, yeah, Captain Obvious.
• 47:46
  SPEAKER_02: Uh I don't want any of your scientific do or gel or stuff.
• 47:50
  SPEAKER_02: It's just like, you just figure out what works with the gut while you're moving.
• 47:53
  SPEAKER_02: Uh and so then it did work.
• 47:54
  SPEAKER_02: Because when it doesn't work, I'm like, I didn't need anything.
• 47:57
  SPEAKER_02: And he's like, Yeah, I could tell because you were glued to the floor for a while.
• 48:00
  SPEAKER_02: So uh I was reviewing it because it worked, you know?
• 48:03
  SPEAKER_01: Heck yeah.
• 48:04
  SPEAKER_01: That's important.
• 48:04
  SPEAKER_01: It is important.
• 48:05
  SPEAKER_01: Cars run better with gas, right?
• 48:07
  SPEAKER_01: They do.
• 48:08
  SPEAKER_01: They do.
• 48:09
  SPEAKER_01: So you have gas.
• 48:10
  SPEAKER_04: Y'all absolutely uh yeah, drove down to that.
• 48:13
  SPEAKER_04: Yes, premium fuel.
• 48:14
  SPEAKER_04: Don't put crap into your body, it's not good.
• 48:17
  SPEAKER_04: It's not good.
• 48:18
  SPEAKER_04: One thing you have to protect no matter what.
• 48:20
  SPEAKER_04: If there's something you're going into, whether it be of doing something every day, obviously that's your habit that you have, but one thing you have to protect no matter how busy you get in life.
• 48:32
  SPEAKER_04: Yeah.
• 48:32
  SPEAKER_04: What would you say that is?
• 48:34
  SPEAKER_02: I'm gonna go back to your mindset.
• 48:36
  SPEAKER_02: And I know you have to write here, like the number one the number one thing I'll say, stop trying to please others.
• 48:44
  SPEAKER_03: Yeah.
• 48:45
  SPEAKER_02: Who, you know, the I've referenced it before, but the Deion Sanders says, What makes you think that I care about what other people think about me?
• 48:51
  SPEAKER_02: Yeah.
• 48:52
  SPEAKER_02: I could care less, right?
• 48:53
  SPEAKER_02: And if you can get in that mindset to protect your mindset, uh, and if it is to be, it's up to me.
• 48:58
  SPEAKER_02: And I get to control the outcome of things.
• 49:00
  SPEAKER_02: So if you can protect that no matter what, you're gonna be the best version that you can be.
• 49:07
  SPEAKER_00: Yeah.
• 49:08
  SPEAKER_00: I think so.
• 49:08
  SPEAKER_00: And I think you know, just being able to, like, even starting in the morning, because like nobody like maybe I'll do, I don't, just jump out of bed in the morning and say, Man, I cannot wait to go run 15 miles today.
• 49:19
  SPEAKER_02: Never.
• 49:20
  SPEAKER_02: I never know.
• 49:21
  SPEAKER_02: Never mind.
• 49:21
  SPEAKER_00: But it's like you just reprogram your mind, okay.
• 49:23
  SPEAKER_00: I just gotta get out of bed, let me go pour my cup of coffee.
• 49:26
  SPEAKER_00: Then when I pour my cup of coffee, then I'm gonna do this, then I'm gonna do that.
• 49:30
  SPEAKER_00: So yeah, protecting that mindset, it's all gonna start there.
• 49:32
  SPEAKER_04: Maybe it starts whenever, because you know, junior little trips about at the age that y'all start going through.
• 49:39
  SPEAKER_04: I die laughing.
• 49:40
  SPEAKER_04: 5 30 to 6.
• 49:41
  SPEAKER_04: I'm I'm up in the mornings now, and it's either because he's let the dogs out and he's like, let's get them going, and it sounds like buffaloes are coming through, or a dinosaur comes up over the edge, it's right beside your head.
• 49:53
  SPEAKER_04: Like, what are you doing?
• 49:54
  SPEAKER_04: Okay, we're up, we're getting going.
• 49:56
  SPEAKER_04: So your internal clock starts ticking then, and that's really I love the mindset because it flips over because no matter what situation you get thrown into, whether you're coming home, wife and kids are mad, you're coming home, a bad situation happened, you come back into work, something else has happened.
• 50:14
  SPEAKER_04: If you're always clear and open, you can make better decisions, you don't make rash decisions, and you're able to really, I feel like, guide the situation a whole lot better if you have that positive mindset.
• 50:27
  SPEAKER_04: Agreed.
• 50:28
  SPEAKER_04: So that's really good.
• 50:30
  SPEAKER_04: So, Sean, diving into we've talked about how you got into it, really diving into as far as the nutritional side of it.
• 50:38
  SPEAKER_04: What's a good advice for somebody that's just starting into it?
• 50:41
  SPEAKER_04: Where running, training, training, running, healthy lifestyle, changing something.
• 50:47
  SPEAKER_04: You know, we kind of talked about just starting.
• 50:49
  SPEAKER_04: Yeah.
• 50:50
  SPEAKER_04: What what's your advice there?
• 50:51
  SPEAKER_01: My advice would be pick something small that's achievable and do it.
• 50:55
  SPEAKER_01: And be consistent with it.
• 50:56
  SPEAKER_01: It doesn't have to you don't have to reinvent the wheel, right?
• 50:59
  SPEAKER_01: You don't have to if you want to train for a marathon, you don't have to go out and all of a sudden start something epic.
• 51:04
  SPEAKER_01: You can start with go run a mile every day.
• 51:06
  SPEAKER_01: Go run to the mailbox and back every day.
• 51:08
  SPEAKER_01: No.
• 51:08
  SPEAKER_01: But do it every day.
• 51:09
  SPEAKER_01: Or do something every day.
• 51:11
  SPEAKER_01: Um it's the consistency is where the magic happens.
• 51:14
  SPEAKER_01: It's not in one single workout, right?
• 51:16
  SPEAKER_01: If I train for a marathon and I have one great 20-mile run, but I do nothing else, I'm not gonna perform well in that marathon.
• 51:21
  SPEAKER_01: But if I run 5k every day, I'll perform better than I just doing that one 20-mile run.
• 51:26
  SPEAKER_01: So and same goes for nutrition.
• 51:28
  SPEAKER_01: Like you know, it doesn't have to be complicated.
• 51:33
  SPEAKER_01: If you look at your overall diet and if it's not where it should be or you don't think it should be, what do you think needs to change?
• 51:40
  SPEAKER_01: Most of Americans, it's like we need to increase our vegetable consumption.
• 51:42
  SPEAKER_01: So pick some vegetables you like and start incorporating them once a day.
• 51:46
  SPEAKER_01: Like something small, and I would say focus on adding, not subtracting in the nutrient in the diet.
• 51:51
  SPEAKER_01: Add add uh value, nutrients.
• 51:54
  SPEAKER_01: Um I think we think of food o too oftentimes and we immediately just think of weight loss versus health.
• 51:59
  SPEAKER_01: And I think food needs to be looked at as health.
• 52:02
  SPEAKER_01: Um so I think if we focus on like where can I in my daily intake or diet, what can I add that adds value?
• 52:12
  SPEAKER_01: Um kind of like if I'm thinking about training, instead of thinking about what can I take away f and then uh from something else that I think will enhance it, versus why go out for a little run.
• 52:23
  SPEAKER_01: Yeah.
• 52:23
  SPEAKER_01: So add a fruit, add, you know, if your breakfast isn't great, you know, add a banana with it.
• 52:28
  SPEAKER_01: Or something simple.
• 52:30
  SPEAKER_01: Yeah, very simple and doable.
• 52:32
  SPEAKER_01: That way you're get to check the box every day, and that feels really nice.
• 52:35
  SPEAKER_04: Yeah.
• 52:36
  SPEAKER_04: I like that a lot.
• 52:36
  SPEAKER_04: That's that's easy for you to understand, easy for you to follow and be able to add to.
• 52:42
  SPEAKER_04: And I love the aspect of adding to necessarily not taking away.
• 52:47
  SPEAKER_04: Yeah, yeah.
• 52:47
  SPEAKER_04: Because everybody's very quick.
• 52:49
  SPEAKER_01: Food's awesome.
• 52:50
  SPEAKER_01: Like cookies are good.
• 52:52
  SPEAKER_01: Like who doesn't like enjoy food at moderation, eat your fruits and vegetables.
• 52:56
  SPEAKER_01: So keep it similar.
• 52:58
  SPEAKER_01: Yep, that's good.
• 52:59
  SPEAKER_01: And it's health.
• 53:00
  SPEAKER_00: Well sorry, you go ahead.
• 53:04
  SPEAKER_00: Your your your body will regulate some too if if you put if you start adding to and you just add the right vegetables and the right fruits, it'll then fill up where you're not hungry anymore to go eat the crap.
• 53:17
  SPEAKER_01: Yeah, you'll offset some, right?
• 53:18
  SPEAKER_01: If you know add some good vegetables, you're adding volume to your stomach.
• 53:22
  SPEAKER_01: You're gonna get better satiety or fullness at various times.
• 53:26
  SPEAKER_01: So, yeah, like you know, it doesn't have to be crazy.
• 53:30
  SPEAKER_01: I think simple is the best way to start.
• 53:32
  SPEAKER_04: I love coming to races, and so any of ones that y'all are involved in, and I just sit back and almost laugh.
• 53:39
  SPEAKER_04: Not laughing at the whole process, but whenever I see Sean involved in there and seeing complete polar opposites, you've heard it talking about the whole time.
• 53:47
  SPEAKER_04: Shelby will just grit and go through it, and I laugh because he's either having a good race that it's working, or it's not good.
• 53:55
  SPEAKER_04: But he's still got one.
• 53:56
  SPEAKER_04: It's not good at all.
• 53:57
  SPEAKER_04: He's still going to be.
• 54:04
  SPEAKER_04: One of them's having a really good day.
• 54:07
  SPEAKER_04: And it's good because they're bringing the other two up, and they're saying, I don't want to be involved, I don't want to do any more.
• 54:13
  SPEAKER_04: So it's so important to have that group around because it's going through.
• 54:17
  SPEAKER_04: But I love hearing about the nutrition.
• 54:19
  SPEAKER_04: This last one that we were, I don't know, in the woods.
• 54:22
  SPEAKER_04: Uh when I was walking in the woods at 4 a.m.
• 54:24
  SPEAKER_04: in the morning, I'm like, what am I doing with my life?
• 54:26
  SPEAKER_04: This is great, good to see you.
• 54:29
  SPEAKER_04: Sean had circled around me a couple of times, then come back in, and Sean's like, all right, we got to measure this, we got to do that.
• 54:35
  SPEAKER_04: And I'm like, I just give me some water and I'm going to bed or something.
• 54:40
  SPEAKER_04: But I love, even though I don't pay attention, I don't say anything, I love the overanalyzing of everything and being able to get into there.
• 54:48
  SPEAKER_04: And that's the fun side of fitness that you get to see, and I enjoy being a part of whenever I'm around any of y'all that love, and that just shows your love for that whole industry that that really pours into it.
• 55:01
  SPEAKER_00: So I think uh we we got to talk about Taylor's part here too.
• 55:04
  SPEAKER_00: When we got ready for our first hundred, you know, Sean was helping coach us through this, and we did all types of testing.
• 55:10
  SPEAKER_00: You know, one of the testing we did is we uh, you know, we wore this mask, and you can give the technical terms here in a minute.
• 55:18
  SPEAKER_00: We wore this mask with this backpack on and tested how our body was using how many carbs and this and that.
• 55:24
  SPEAKER_00: We did it at the beginning of this multi-hour run, and then we did it at the end.
• 55:30
  SPEAKER_00: Yeah.
• 55:30
  SPEAKER_00: So we did actual field testing there instead of on the treadmill.
• 55:33
  SPEAKER_01: Yeah.
• 55:34
  SPEAKER_00: And got some pretty cool results.
• 55:35
  SPEAKER_01: Yeah, I mean, that was fun.
• 55:39
  SPEAKER_02: So the initial burn was crazy, like 75 grams of carbs an hour.
• 55:43
  SPEAKER_02: Like when we first hooked up.
• 55:45
  SPEAKER_00: Yeah.
• 55:45
  SPEAKER_02: And then after we had ran, and we'd ran a bunch before that, and then but it that was a 20-mile run.
• 55:51
  SPEAKER_02: Yeah.
• 55:52
  SPEAKER_02: Uh at the end of it, it had gone down drastically.
• 55:56
  SPEAKER_02: It was like 20 or 30.
• 55:57
  SPEAKER_00: Yeah.
• 55:57
  SPEAKER_00: It was crazy to see the spike and then it came back down.
• 56:00
  SPEAKER_01: It's really interesting area.
• 56:02
  SPEAKER_01: Um yeah, what we did.
• 56:04
  SPEAKER_01: I live in research labs now, so I have so many questions about what we did in the data.
• 56:09
  SPEAKER_01: Um, but what we that was uh like a mobile metabolic cart or gas exchange.
• 56:13
  SPEAKER_04: Yeah, you were on a bike riding beside them while they were had this Darth Vader mask on them.
• 56:18
  SPEAKER_04: In the middle of the woods, too.
• 56:20
  SPEAKER_02: Yeah, we were we were in the middle of uh White Rock.
• 56:24
  SPEAKER_02: It was intense at this point because we had Taylor and Freddie and we'd set up aid stations where they had to be and they had to time us in and out, and they had to measure how much uh liquids we'd and Matt had a whole spreadsheet for Taylor, and Freddie was like, Shelby, what do you mean we measure?
• 56:41
  SPEAKER_02: I was like, Oh, nothing.
• 56:41
  SPEAKER_02: We're just gonna sit over here and act like we're doing something.
• 56:44
  SPEAKER_02: I was like, I need two more incrustibles and uh some more dude wipes, and uh, I'm good.
• 56:49
  SPEAKER_02: I was like, refill this.
• 56:50
  SPEAKER_02: He's like, no, Matt's gonna want the data.
• 56:52
  SPEAKER_02: I said, no, no, that's for him.
• 56:53
  SPEAKER_02: I don't need that.
• 56:55
  SPEAKER_00: So I think that part of it we were talking about Taylor, we've brought that whole group, and it's it's really important about who you surround yourself around with.
• 57:01
  SPEAKER_00: Okay, a great coach, a great support, and then other people doing it with you that can carry you through the lows.
• 57:07
  SPEAKER_00: That's no different than having a great team.
• 57:09
  SPEAKER_00: Yeah, everybody's not gonna be on 100% of the time every single 365.
• 57:14
  SPEAKER_00: You just can't.
• 57:14
  SPEAKER_00: So if you have those right people around you, they pick, they give you that jump start.
• 57:18
  SPEAKER_03: Yeah.
• 57:18
  SPEAKER_00: So then we have our crew and and they go through training too.
• 57:21
  SPEAKER_00: I don't know if you guys have ever watched NASCAR or Indy or any of that.
• 57:26
  SPEAKER_00: Those guys are professional athletes that they time them.
• 57:29
  SPEAKER_00: Well, our professional athletes, we were timing them coming in and out of the aid station, and we beat people that way.
• 57:36
  SPEAKER_00: Oh, yeah.
• 57:36
  SPEAKER_00: And we did.
• 57:37
  SPEAKER_00: We had a log, and uh, there was a log for myself, and there was a log for Shelby.
• 57:42
  SPEAKER_00: I think I put it together.
• 57:43
  SPEAKER_00: I don't and he said thank you, but I don't think he really cared.
• 57:46
  SPEAKER_00: You know, and it was like, okay, it's good.
• 57:49
  SPEAKER_00: Boom, boom, boom, here's the wrappers.
• 57:50
  SPEAKER_00: How much did you drink?
• 57:51
  SPEAKER_00: And they logged all that so we could get in the specifics.
• 57:54
  SPEAKER_00: You did the testing for us to figure out where we could get better and and how we could get the most out of ourselves individually to have a better outcome.
• 58:03
  SPEAKER_00: Yeah.
• 58:04
  SPEAKER_04: No, that that that definitely is a fun part.
• 58:07
  SPEAKER_04: The rules were even if I say I don't want this, you make me do it.
• 58:10
  SPEAKER_04: You're changing this, changing that.
• 58:12
  SPEAKER_04: Great, sounds good.
• 58:14
  SPEAKER_04: I'm like, I don't want it, you're doing it.
• 58:17
  SPEAKER_02: I got to where I'd lie to Freddie during the actual race.
• 58:20
  SPEAKER_02: Don't listen.
• 58:21
  SPEAKER_02: And and I was like, he was like, hey, give me your wrappers because I had a pocket for empties and a pocket for refills.
• 58:26
  SPEAKER_02: And he's like, Man, how are you doing?
• 58:28
  SPEAKER_02: I was like, I feel outstanding.
• 58:29
  SPEAKER_02: He's like, You do?
• 58:30
  SPEAKER_02: And that's like a Jesse Hitler thing, you know.
• 58:32
  SPEAKER_02: He's like, I feel outstanding, even if you're dragging your leg behind you.
• 58:35
  SPEAKER_02: He's like, Hey, have you eaten this?
• 58:37
  SPEAKER_02: I was like, Oh yeah.
• 58:38
  SPEAKER_02: I was like, I had two of these, I drank two bottles.
• 58:41
  SPEAKER_02: I was like, and I was delirious.
• 58:43
  SPEAKER_02: I was like, uh, he's like, uh, these bottles?
• 58:46
  SPEAKER_02: Like, yep, those are them.
• 58:47
  SPEAKER_02: I was like, oh, you already filled them, thanks.
• 58:48
  SPEAKER_02: He's like, no, no, they were still full.
• 58:51
  SPEAKER_02: I was like, oh, thanks for filling them back up.
• 58:52
  SPEAKER_02: And he just looked at me.
• 58:53
  SPEAKER_02: I was like, yeah, yeah, yeah, just write it down.
• 58:55
  SPEAKER_02: And he's like, what else did you eat?
• 58:57
  SPEAKER_02: I was like, uh, I already threw away my wrapper.
• 58:59
  SPEAKER_02: I was like, but I had some potato chips.
• 59:01
  SPEAKER_02: He pulled out the bag from my bag.
• 59:02
  SPEAKER_02: He's like, these potato chips?
• 59:04
  SPEAKER_02: Like, yeah, yeah, those are extra.
• 59:05
  SPEAKER_02: Uh he's like, have you eaten anything?
• 59:08
  SPEAKER_02: He's like, you need to eat.
• 59:10
  SPEAKER_02: But it the metrics, and that was type A mentality of us.
• 59:14
  SPEAKER_02: What it allowed us to is the first time to go out and do hundreds, because then, like, whatever.
• 59:20
  SPEAKER_02: I was in shenanigans and I ate plenty, what I figured it out.
• 59:23
  SPEAKER_02: But then there was a point when when Matt was in the deep and the pain cave, and he pulled out some iPod nano that I don't even think worked.
• 59:31
  SPEAKER_02: He just put his headphones in.
• 59:33
  SPEAKER_02: We had a pacer that had never ran with us.
• 59:36
  SPEAKER_02: Uh, and so then I felt like I was babysitting the pacer, and Matt was just over there listening to dinosaurs, like, what are you doing?
• 59:45
  SPEAKER_02: Nothing was even turned on for the next 24 miles of the run.
• 59:49
  SPEAKER_02: I'm like, okay, let me entertain this guy and try to eat.
• 59:52
  SPEAKER_02: And I was like, Matt, you need to eat.
• 59:54
  SPEAKER_02: And me having to tell him to ease is hilarious.
• 59:57
  SPEAKER_02: I was like, hey, you haven't eated like, no, no, I'm good.
• 59:59
  SPEAKER_02: I was like, no, I Checked your carb level, you're way low.
• 1:00:02
  SPEAKER_02: You need to eat.
• 1:00:03
  SPEAKER_02: But just of seasonality of having someone when they're doing good, you're doing bad, and when you're bad, you're doing good, but we still kept moving at the same pace.
• 1:00:11
  SPEAKER_02: And in the end, it equaled to a great outcome of everything coming together, of all the people and all the variabilities.
• 1:00:18
  SPEAKER_04: There's so many stories that come from it.
• 1:00:20
  SPEAKER_04: There should be more shorts videos of people, whether it be crew or runners that are on events running through.
• 1:00:28
  SPEAKER_04: If there would be more, and I know there's plenty of people that run videos and everything of what's going on, but stories that come from y'all, stories that come from crew that are anything that are involved.
• 1:00:37
  SPEAKER_04: One of the times that well, we were at Arkansas Traveler running through, and it was two or three in the morning, I'd set up and turn on the PSP and they're like, hey, would you mind turning it down?
• 1:00:45
  SPEAKER_04: I said, sincerely, no, I will not turn it down.
• 1:00:49
  SPEAKER_04: They're running, I don't know, I'm mile 75 or 80.
• 1:00:52
  SPEAKER_04: And if I let them down and they're coming up the hill and I don't have the freaking lights on and stereo and everything else, I don't care.
• 1:00:59
  SPEAKER_04: Go sit down over there.
• 1:01:01
  SPEAKER_04: And so it's so much fun going through, but then you can hear of bringing up the rest of your crew.
• 1:01:07
  SPEAKER_04: So I love all of that.
• 1:01:08
  SPEAKER_04: Yeah.
• 1:01:09
  SPEAKER_04: Love all of that.
• 1:01:10
  SPEAKER_04: What is one leadership lesson that you say you've really learned from this year that has is taught you in moving forward?
• 1:01:21
  SPEAKER_02: I think if you can, we always talk about surrounding yourself with good people.
• 1:01:26
  SPEAKER_02: And in some ways you can differentiate yourself, but if if it's within your current circle of with work, right, you're not just going to get rid of that circle as easily as you would as friends or people around you.
• 1:01:37
  SPEAKER_02: If you can elevate your circle, you know, so that so there's certain circles you can move out of, and there's certain circles you can't.
• 1:01:45
  SPEAKER_00: Yeah.
• 1:01:45
  SPEAKER_02: Right?
• 1:01:46
  SPEAKER_02: And so even if they're doing outstanding in order to elevate yourself, something that I've learned and will use to move into the next season, is continue to push to elevate that.
• 1:01:55
  SPEAKER_02: Say, okay, what's our challenge for January?
• 1:01:57
  SPEAKER_02: What are we doing for January?
• 1:01:58
  SPEAKER_02: And they're like, Well, I don't know, it's January 13th.
• 1:02:01
  SPEAKER_02: It's like, okay, perfect.
• 1:02:02
  SPEAKER_02: Like, I'm not waiting for a Monday or the first.
• 1:02:05
  SPEAKER_02: Today, let's start with doing this.
• 1:02:07
  SPEAKER_02: Let's complete these tasks, these activities, let's check in three times a week, you know, whatever it may be.
• 1:02:13
  SPEAKER_02: Let's do 10 push-ups a day or what so you can elevate your circle to then be a little bit better.
• 1:02:18
  SPEAKER_02: Because then they'll start challenging you, and you're like, oh shoot, well, I started that, so I got to follow through with it.
• 1:02:24
  SPEAKER_00: Yeah.
• 1:02:24
  SPEAKER_00: I think that you know that that whole the power of five, and everybody's heard about that.
• 1:02:29
  SPEAKER_00: You know, show me the five closest people around you, and I'll show you the average of them is what you're gonna be.
• 1:02:34
  SPEAKER_00: That changes though.
• 1:02:35
  SPEAKER_00: Yeah.
• 1:02:36
  SPEAKER_00: And I'm sure that's changed with you as well.
• 1:02:38
  SPEAKER_00: Of like, okay, you get back into the university and now you're doing the research.
• 1:02:41
  SPEAKER_00: Yeah.
• 1:02:42
  SPEAKER_00: Well, the people closest around you that you're learning for, they're different than five years ago.
• 1:02:46
  SPEAKER_00: Yeah.
• 1:02:46
  SPEAKER_00: Or ten years ago.
• 1:02:47
  SPEAKER_00: And that's okay.
• 1:02:48
  SPEAKER_00: Yep.
• 1:02:48
  SPEAKER_00: That's a different stage in life.
• 1:02:50
  SPEAKER_00: That's just so important, the people that you have around you and who's pouring into you, so then you can pour into others.
• 1:02:56
  SPEAKER_01: Yeah, I agree.
• 1:02:57
  SPEAKER_01: That's one of the reasons I'm gone back, is just I don't like stagnation, like feeling like I'm just doing the same thing on repeat and no growth.
• 1:03:05
  SPEAKER_01: So always trying to find growth, whether that be in my own studies or setting goals, or pursuing a PhD or the RD uh registered dietitian thing.
• 1:03:15
  SPEAKER_01: Um finding those that can surround myself that scare me a little when I go into you know, when I go into present and I'm presenting to experts that are gonna ask me questions and then they're gonna ask me questions on questions, and you gotta back it up and stand your ground.
• 1:03:29
  SPEAKER_01: It's it sets the tone differently.
• 1:03:32
  SPEAKER_00: I think you said something right there that we haven't dove into, but I gotta bring the subject up and then we'll wrap up here.
• 1:03:37
  SPEAKER_00: Um but it scares you a little bit.
• 1:03:42
  SPEAKER_00: And I think like when we talk about like why do you go from a 5K to a half marathon to a ma marathon to a 50K, then all of a sudden to a hundred miler.
• 1:03:51
  SPEAKER_00: It's it's something that's unknown of like, hey, that's a little bit scary yet exciting.
• 1:03:56
  SPEAKER_03: Yeah.
• 1:03:57
  SPEAKER_00: And I know the same thing like we did in business here when we moved to this campus, like it was exciting, but it was scary at the same time, like the financial commitment that it was.
• 1:04:05
  SPEAKER_00: Like, yeah, I think we got the game plan to make this work.
• 1:04:08
  SPEAKER_00: Yeah, but I don't know.
• 1:04:10
  SPEAKER_00: Yep.
• 1:04:10
  SPEAKER_00: But I think it's the same, like especially in the ultra world of why we've done the hundreds.
• 1:04:14
  unknown: Yep.
• 1:04:15
  SPEAKER_01: Yeah, I agree.
• 1:04:16
  SPEAKER_01: Like goals, it's easier to get up and train and do the work when you have something on the horizon that is a little bit scary.
• 1:04:24
  SPEAKER_01: Like you can conceptually see yourself doing it.
• 1:04:26
  SPEAKER_03: Yeah.
• 1:04:26
  SPEAKER_01: And there are times when you cannot, right?
• 1:04:29
  SPEAKER_01: I remember being in my first hundred, which is also Traveler, getting to 50K to go, back to Power Line, and being like, there's no way I can finish this.
• 1:04:36
  SPEAKER_01: It's not possible.
• 1:04:38
  SPEAKER_01: And as an athlete, I've never felt that in my entire life before.
• 1:04:41
  SPEAKER_01: I've never been in a situation where I couldn't see myself succeeding on the back end.
• 1:04:45
  SPEAKER_01: And my wife, being the hard ass she is, was like, go, dude.
• 1:04:49
  SPEAKER_01: Like this, you signed up for this, let's go.
• 1:04:52
  SPEAKER_01: And I mean, I pulled out every stop to try and quit I could and um finished, and it changed me as a human.
• 1:04:58
  SPEAKER_01: But yeah, having that something on the horizon that is challenging, a little scary, I think is valuable.
• 1:05:05
  unknown: Trevor Burrus, Jr.
• 1:05:05
  SPEAKER_00: I think it challenges our, you know, Shelby talks about it always starts with your mind at the first of the day.
• 1:05:09
  SPEAKER_00: Well, if we're not challenging our mind, it's a muscle too.
• 1:05:12
  SPEAKER_01: Yeah, 100%.
• 1:05:13
  SPEAKER_00: You know, and if we're not challenging that, and that's where everything else starts from, is your mindset.
• 1:05:19
  SPEAKER_00: So if you're not doing the hard things, we're not going out and doing these hard things to hopefully get a sponsor.
• 1:05:23
  SPEAKER_00: No.
• 1:05:24
  SPEAKER_00: You know what I mean?
• 1:05:24
  SPEAKER_00: No, they don't have to be.
• 1:05:25
  SPEAKER_00: We're not going to qualify for the Olympics.
• 1:05:27
  SPEAKER_00: We're our own sponsor.
• 1:05:28
  SPEAKER_00: Yeah.
• 1:05:29
  SPEAKER_00: You know?
• 1:05:30
  SPEAKER_00: And but it's because we realize that it challenges our mind and that's where everything else starts.
• 1:05:34
  SPEAKER_00: Yeah.
• 1:05:35
  SPEAKER_01: Changes our for me, it changes my understanding of what hard is.
• 1:05:39
  SPEAKER_01: So you set a new threshold, a new baseline, kind of all the time.
• 1:05:43
  SPEAKER_00: I it's we we've had this conversation.
• 1:05:46
  SPEAKER_00: When you do something at a level of, let's take a hundred-mile race, and everybody doesn't have to go to a hundred mile, but a hundred-mile race, some of the small things every day, they're like, that's no big deal.
• 1:05:58
  SPEAKER_00: Yeah.
• 1:05:58
  SPEAKER_00: Manage this.
• 1:05:59
  SPEAKER_00: It's it's so easy.
• 1:06:00
  SPEAKER_00: So it it controls that freakout mode you'd normally have.
• 1:06:04
  SPEAKER_00: You're like, no, this isn't a big deal.
• 1:06:06
  SPEAKER_00: Let me show you what a big deal is.
• 1:06:08
  SPEAKER_03: Yeah.
• 1:06:08
  SPEAKER_00: You know, and it just it allows you to be a level head, clear leader to make decisions throughout life.
• 1:06:16
  SPEAKER_01: Yep.
• 1:06:16
  SPEAKER_01: I agree.
• 1:06:17
  SPEAKER_01: I think about that often in the PhD world.
• 1:06:19
  SPEAKER_01: And I'm doing these things that are hard and probably would have ranked of like scary and really hard previously.
• 1:06:25
  SPEAKER_01: But then I think back to some of these situations I've been in in races and other things.
• 1:06:29
  SPEAKER_01: I'm like, okay, this doesn't rank as hard.
• 1:06:31
  SPEAKER_01: I'm in a safe environment.
• 1:06:33
  SPEAKER_01: I'm literally trying to write a paper and represent what I'm doing.
• 1:06:36
  SPEAKER_01: It's cognitively hard and in a different way.
• 1:06:40
  SPEAKER_01: And it's scary because there's unknown and you're sharing your work and you're getting judged on your work and these things, but it absolutely changes your perspective.
• 1:06:47
  SPEAKER_01: It does.
• 1:06:48
  SPEAKER_02: And it does.
• 1:06:49
  SPEAKER_02: And I think it's cool that it allows you to break it down into small pieces.
• 1:06:52
  SPEAKER_02: Because that's how you complete something long or something that's a really large project, is a small piece.
• 1:06:58
  SPEAKER_02: Yeah.
• 1:06:58
  SPEAKER_02: Complete this chapter, complete this page, read this sentence, write this sentence, get this equation right, figure this out, get this over to that person.
• 1:07:07
  SPEAKER_02: Because that's the same way that you and I went back and forth at Run Rabbit of trying to, you know, like I want to be out of the race.
• 1:07:16
  SPEAKER_02: And Sean's like, well, let's just keep going.
• 1:07:18
  SPEAKER_02: Hey, let's see what they have to offer at this aid station.
• 1:07:20
  SPEAKER_02: You know, and you learn that in life and in business of like, okay, let's just complete small tasks, and in the end, it's something large.
• 1:07:26
  SPEAKER_02: Yeah.
• 1:07:26
  SPEAKER_00: A little bit.
• 1:07:27
  SPEAKER_00: No, I think that's that that's so important.
• 1:07:29
  SPEAKER_00: And you know, if it it won't break down a hundred mile or anymore, except just a little piece of it.
• 1:07:34
  SPEAKER_00: Like when you go into it, what we would talk about is how far is it to the next aid station?
• 1:07:38
  SPEAKER_00: Yeah.
• 1:07:39
  SPEAKER_00: It never was we have 75 miles left, we have 80 miles left.
• 1:07:42
  SPEAKER_00: How does that relate over in business?
• 1:07:45
  SPEAKER_00: Well, we focus on managing daily activities.
• 1:07:48
  SPEAKER_00: We set a monthly goal, we might set a yearly goal, but how many times during the meeting do we go over how close we are on our yearly goal?
• 1:07:56
  SPEAKER_00: We don't.
• 1:07:56
  SPEAKER_00: We we set that maybe we on a quarterly basis or on a six-month basis, but it's today, here's what we have to do.
• 1:08:04
  SPEAKER_00: We've got to make X amount of phone calls.
• 1:08:06
  SPEAKER_00: We've got to write up X amount of service stuff, and here's how we gotta do X amount of posts.
• 1:08:10
  SPEAKER_01: Yep.
• 1:08:11
  SPEAKER_01: We address the same thing in performance from for an outcome for like youth to adult, and it's that, you know, the idea of like what can you control?
• 1:08:20
  SPEAKER_01: Like I I a kid will say, Hey, I want to run a 408 mile.
• 1:08:23
  SPEAKER_01: Like, okay, great.
• 1:08:24
  SPEAKER_01: I'm gonna do it at this race.
• 1:08:25
  SPEAKER_01: You can't control that, but you can control the daily activities, these processes that lead to that.
• 1:08:32
  SPEAKER_01: That's good.
• 1:08:33
  SPEAKER_01: That's very valuable.
• 1:08:35
  SPEAKER_04: Yeah, it is for sure.
• 1:08:36
  SPEAKER_04: Awesome.
• 1:08:36
  SPEAKER_04: Well, thanks for coming and uh being with us today, Sean.
• 1:08:39
  SPEAKER_04: A whole lot of nutritional value, a whole lot of coaching value.
• 1:08:43
  SPEAKER_04: I always love seeing, always a fun time with any of the races we're always at.
• 1:08:48
  SPEAKER_04: Um let them know where they can check anything out online if they're wanting to get in touch with you, wanting to get any other knowledge from you.
• 1:08:56
  SPEAKER_04: How do they reach out to you?
• 1:08:58
  SPEAKER_01: Uh you can find me on at Arkansas Track Club on their Instagram or ArkansasTrackClub.com.
• 1:09:04
  SPEAKER_01: Same with Graymatter Performance, which is a collaborative group that I work with.
• 1:09:08
  SPEAKER_01: Some and then I'm up at the university.
• 1:09:10
  SPEAKER_01: If you uh our lab is actually on Instagram, it's uh H2O Lab, which is Heat and Hydration Optimization Lab.
• 1:09:17
  SPEAKER_01: Um but yeah, probably Arkansas Track Club's the easiest way to find me.
• 1:09:20
  SPEAKER_01: Sean at Arkansas Track Club.
• 1:09:22
  SPEAKER_04: I gotcha.
• 1:09:23
  SPEAKER_04: Thanks for joining us today, guys.
• 1:09:25
  SPEAKER_04: Check us always out on Lewis Superstore.com or Crossroads Conversation Podcast.com.
• 1:09:32
  SPEAKER_00: Hey, thanks for joining us today, and we hope you enjoyed this episode.
• 1:09:36
  SPEAKER_00: Make sure to give it a like, share it with your friends and family, visit our website, and send us some questions.
• 1:09:41
  SPEAKER_00: We want to know what you'd like to hear, who you'd like to hear from, and what you want to see, or maybe even some questions for us to answer about either the automotive industry or just business in general.