#88 - Tracking Fortune 100 Clients: The Art of Legal Intelligence
As Director of Client Intelligence at Sidley Austin, Rachel Shields Williams transforms messy relationship data into strategic intelligence, tracking how former general counsels become clients, then expert witnesses, then something else entirely.
In this episode of Lawyers Who Learn, host David Schnurman explores how Rachel evolved from a marketing coordinator to President-Elect of the Legal Marketing Association. Her path began with a family business running golf courses and led through ten years in marketing before discovering her calling at the intersection of data, storytelling, and…
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