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EP395: The Secret Garden’s Gender‑Neutral Salon Playbook
In today’s episode, Dom chats with Darren Cunningham and George Waterfield, owners of Leicester’s The Secret Garden, on building a truly welcoming, LGBTQ+ inclusive salon—and why inclusion is both practical and profitable. Hear how they opened at speed, navigated Leicester’s lockdown from a family garage, and replaced “ladies/gents” with gender‑neutral, length‑ and time‑based pricing. They share lessons on risk‑taking, constant education, and turning hate toward their Pride flag into powerful community solidarity, culminating in a 140‑person drag‑queen…
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