Latest / The One Small Change Podcast / Secrets of Successful Entrepreneurial Speaking with Leisa Reid

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Secrets of Successful Entrepreneurial Speaking with Leisa Reid · The One Small Change Podcast

• 0:00
  Welcome to another edition of the One Small Change. And I
• 0:04
  am thrilled as always that you're taking time out of your life to, you
• 0:07
  know, embark on this journey of exploration and transformation
• 0:11
  with us. And I'm your host, Yvonne McCoy, and I bring almost thirty years of
• 0:15
  entrepreneurial experience and a passion for discovering growth
• 0:19
  through the power of seemingly small change. And
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  one of the things that I think is so important is that as
• 0:26
  entrepreneurs, we need a community as we go through this,
• 0:30
  this this journey. And this week, we are
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  talking to the amazing Lisa Ray, who's gonna share
• 0:37
  her story of a smaller unexpected change
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  that made a huge change and
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  transformed the way she does her business. So, Lisa, thank
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  you for joining me. Yeah. It's exciting to be here, Yvonne.
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  So tell us about yourself and what you do and
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  what change happened that that made you better at what you do.
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  Oh, so many changes. How long is the show? No. I'm just kidding.
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  No. It's true. It's true. Which one do I pick? I guess
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  we're gonna find out. But, my name is Lisa Reed, and I am
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  the founder of Get Speaking Gigs Now and the CEO of the
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  International Speaker Network. So you may
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  have concluded at this point that I do work with speakers, and I'm
• 1:22
  surrounded by speakers a lot. But the speakers that I
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  like to support are entrepreneurial speakers because they
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  are using speaking as a way to generate
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  clients, to grow their business, to get visibility, to
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  make an impact, to make money. So those are all the kinds of
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  conversations I like to have with with my clients and help them figure out
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  how they could get booked for the rest of their
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  career so they don't have to keep reinventing the wheel.
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  So that's amazing because as in any any business,
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  particularly entrepreneurial, getting people into the funnel or
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  getting them you know, once we get them, we're good with them. It's the
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  getting them that's the issue. It is. Especially when you have, like, this
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  great talent, this great expertise, this great service that you know is
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  gonna make a huge difference for people, and you're like, where's my people?
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  Where are they? And I have found that a lot of heart centered,
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  purpose driven entrepreneurs don't love the
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  chase, the hunt, you know, the the cold calling, all
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  those kind of icky feeling type of
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  marketing sales approaches. But what feels really
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  nice is being able to give to the audience, give some expertise,
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  and then the people kinda magically come you know, when we all have it set
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  up correctly, the people then come to us and they go, please help
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  me or I wanna know more. Can you are you my person? And
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  it just makes the conversation easier. You're talking to the right
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  people. You're not trying to fit a round peg, square hole, vice you know what
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  I'm talking about? Square peg, round hole Mhmm. Into something. And I think it just
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  feels nicer. Oh, it absolutely does. I think, you know, most
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  of us have stories about where somebody tried to sell us something.
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  And so when we, you know, come into entrepreneurship
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  and suddenly now we're trying to sell, it's like, I
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  don't wanna do that. I don't wanna do that. And so you and I have
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  the same philosophy. My, you know, my philosophy is you don't have to be
• 3:24
  fixed. You just have to be found. So that when you stand out
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  to your people, they're like, they're you're
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  the one. You're the one I need. Right? Your solution
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  becomes, you know, like, essential to them. And,
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  you know, and that a lot of that has to do with the way that
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  you message and the way that you stand out to them. So
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  so tell us more about, you know, one of my
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  my passions is getting people to speak, not
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  be afraid to speak and say who they are and what they do. So speaking,
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  I think, is probably one of the best
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  leveraging multipliers if you you know, without getting too
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  in the weeds. But, you know, instead of talking to everybody one on one,
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  you can talk to a lot of people, have a huge impact. And
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  there's a really good chance that somebody in that group is gonna be be
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  your person. Absolutely. There's so many
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  benefits to speaking. And for those of us like you, you and I,
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  who who really enjoy it, it's probably the
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  funnest way to do sales and marketing. Yeah.
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  And and why not? Like, let's stop the soul sucking activities.
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  If and and I will also say disclaimer. Like, if you
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  would rather get a root canal than be a public speaker, well, then don't
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  do it. Don't do it. Right? You gotta find what works for you. But there's
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  a lot of us out there who are like, oh, man. I would love that.
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  I could see myself up there. I could you know, I have a lot to
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  say. I have a lot to give. This would be really helpful. Then listen to
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  that part of yourself because, absolutely, like, I was just talking to someone. She goes,
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  oh, I'm doing networking. I'm like, listen. I do networking too, but guess how I
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  do networking? I'm the speaker at the event, and therefore, I get to meet
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  everyone, but I also am the highlight of the show and
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  get to share some stuff and make all these great new contacts and
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  and potentially new clients instead of just being a networker.
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  Right? Huge difference, and it's available to all of us.
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  Absolutely. Absolutely. I think the other thing too
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  is probably one of the things that got me going is somebody said you
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  can have your own stage. You don't have to wait for anybody
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  to invite you. And so, you know, I
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  think that it's really important that
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  you do something on a regular basis. And regular is whatever feels
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  comfortable for you. I mean, if you could do something seven five days a week,
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  good for you. I can't. But I
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  do lot. Yeah. But I do have certain things every month where I show
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  up. And so people get to see you whether that's whether
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  that is you do your own workshop. Actually, you
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  know, this is your interview. I should be saying to you
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  I should be saying to you, what are different ways people
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  can show up regularly? Yeah. Yeah. Well, I mean, I love it.
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  You're starting us off. We've got you know, we're we both are adding expertise to
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  this, and I absolutely love having something the
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  same. There's something sexy about consistency. Right? And I think
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  consistency is very underrated. But when you're trying to build a
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  community or build some cadence or build something in your business that's
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  gonna bring in clients or bring in revenue or bring in, like, leads,
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  There's nothing sexier than consistency. So I have a
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  group called the International Speaker Network. It actually started back in
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  02/2013. The first Tuesday of the month
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  from one to three Pacific, we meet. And we met in a
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  room for and up until COVID, we met in person, and then
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  we then we moved it online. And this has been going over ten years.
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  Same day of the month. First Tuesday of the month. Same
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  time. One to 3% PM Pacific. And I've had
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  people who've been coming for years coming to that event.
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  So I show up there every month, and I know where I'm
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  gonna be. I I will be there. There's only
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  one meeting in those twelve years now that I've ever
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  missed and and had someone step in for me. That's it. I've been there every
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  single time. And it's super cool because I'm always meeting new people.
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  I'm having new clients potentially come in through
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  that through that organization, and they're also my clients in the organization. So
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  it's it's a win win win, and I have fun. It's like having Christmas every
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  single month. Well, you know, I think one one of the things
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  is I had someone who was, a
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  holistic healer. And I said, you know, you should find
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  something that you like to do that you can do on a monthly basis.
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  Do you know? And and we talked about stuff. And she goes, you are just
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  too linear for me. I have to I have to get up and feel
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  it. And I said, I understand that need, and you
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  should save that for your clients. But if you
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  wake up every morning and change decide, this is what I'm gonna do today, it's
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  like having a mobile store that you move every morning and sell something different
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  in. Yeah. It's your how are your how are your people gonna
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  find you unless they're psychic at exactly the same moment
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  you walk? I mean Well, and also yeah. It's like,
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  having putting a stake in the ground as well, like a commitment. And that's
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  why if it were easy, everyone would do it. So for you and I can
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  sound like super easy, but then someone else might go, oh, like, what that's too
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  much of a commitment. I don't know what what but
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  knowing that that you're gonna be there is good because say
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  someone can't go, you know, in January. You're like, no problem. We also meet on
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  February at this time. And, again, I'm it
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  doesn't need it doesn't mean you need to build a community. It doesn't mean you
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  need to have a a a membership like I do, international speaker
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  network, but it can come in different forms. Like, you do a
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  webinar or a master class or a online course
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  or some it can be you going live.
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  It could be I send a video out every whatever
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  month or week or whatever you want. I know one of my friends, she does
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  a daily live interview daily,
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  and she is just unstoppable. That is like you I'm with you. That's
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  a little too much for me. Mine's once a month.
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  Well, it's funny. It's funny because I just did a post that said, you
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  know, consistency is it is the key. It may not sound
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  sexy. So me here, you say it is page.
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  Yeah. I have to, like, I have to rethink that. But, you know, one of
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  the things that I say to my clients is have office hours. Mhmm.
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  I mean, you just show you know, but you do it regularly.
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  And the first three times, I guarantee you, nobody will come.
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  And so it's a chance for you to really focus on your business and
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  say, what did I do to get people here? What should I try next
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  time? Whatever. And and slowly but surely, people will come.
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  And it's something that if you're networking, it's something that you can put in the
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  chat. Say, I have open office hours if you wanna chat. You
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  always have something that you can give a value, as
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  as you're growing. And that doesn't mean, you know, you, you know, you make the
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  commitment for six months. If it's not getting traction, if you're not enjoying
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  it, shift it to something else. But you have to
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  be you have to have some kind of visibility where you're showing up.
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  So you're talking so we that has to
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  do with, you know, building your own stage. Let's talk about getting on other people's
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  stages because that's Yeah. I was gonna say because the other so there's there's
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  oh, I always mention, like, with speaking, it's like
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  having a deck of cards. What game are we playing? Right? And so having your
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  own events is one strategy. And and then there's we kinda
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  mentioned different strategies. Like, is it a live? Is it a in person? Is it
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  a virtual event? Is it a webinar? Like, those all would have different strategies,
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  but that's a filling the room strategy. Right? Now
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  what if someone else filled the room for you and you showed up?
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  That I love that strategy. It is
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  not that much work. Right? Now it it doesn't take a lot for me to
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  fill my room now because I've I've had that consistency for so long. But
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  I love coming into a room that's already filled for me, and that's where you
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  would speak on other people's stages. And in that sense,
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  now the different strategies for that is, okay, who
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  who is deciding who's the speaker for that? So you wanna figure
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  out what rooms do you need to be in, what audiences can
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  benefit from your message, Who would be in charge of that? How do you
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  start to figure that game out? What what's ideal for you in person? Do you
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  wanna travel? Do you wanna do virtual? Like, what's your time zone? What's
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  your lifestyle? What's your business goals? All these things come into play when you're making
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  these decisions. Because the good news is there's tons of speaking engagements, but the
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  also, the bad news is there's tons of speaking engagement. So you know how to
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  figure out, like, you don't need to be at every single one, but which
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  ones would really move the needle for you and starting to ascertain what that is.
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  And that's something I work on with my clients in the speakers training. That is
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  such an important thing that I think,
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  especially entrepreneurs, we're like we we we tend to come
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  as we're building our business, we tend to come from scarcity. So it's like, I
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  will take every opportunity that's Yeah. We don't need to do that. And it
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  it will burn you out. Right? And the thing that I just said to
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  somebody is your success does not come gradually and
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  linearly. It's like you're pushing, you're pushing, and finally you break
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  through. And so it's right? And so it is
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  really hard to in the beginning to kinda limit yourself,
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  if that makes any sense. And so, you know, with my clients, they'll say, well,
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  what time should I have it? You know, if I'm gonna do something and go,
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  what time are you willing to show up for, like, the next year?
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  Yeah. Well, you know, if you're not willing to show up at 06:00 in the
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  morning, then don't do it at 06:00 in the morning. What
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  time does your clients have? Are they people who have full time
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  jobs? So it needs to be in an evening. What's, you know,
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  what's the latest you're willing to go? And it really is about you.
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  And the fact that you're making these decisions based on you
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  will help you attract the people that are right for you.
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  Absolutely. Yeah. And that agrees with, same with
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  time zones. Like, I'm in Pacific time
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  zone, so I'm good with all of North America
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  and South America too. Like, pretty much we we can kinda work in there.
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  And, but when we start getting and I can do Australia really easily
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  because, you know, my morning is there or however it works. Your
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  your evening. Afternoon is their morning, so that kinda works out.
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  But then some, it's just it's really tricky. And I'm like, well, I
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  wouldn't really wanna be on a call at two in the morning, so
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  I'm not gonna go after time zones in which that would be the case for
• 14:03
  my clients. So it doesn't mean that they can't do it. I'm
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  not eliminating the possibility, but sometimes we think I've gotta go
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  global. I'm like, well, do you? I don't you like, there's millions and
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  millions and billions of people in the world. There There's enough for you.
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  There's enough for you. And and the thing that I've done for people is say,
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  you know, I gotta be really honest. It's the middle of the night for you.
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  You're not gonna wanna do this for, you know, three months or six
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  months. I'm not gonna wanna do this other time zone.
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  But if you get a group of people together
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  and we can agree on a time, then it's worth it's worth it. It'll be
• 14:41
  you know, a group rate is gonna be cheaper for you, and it'll be more
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  worth my while. So there are ways to work around
• 14:48
  that, you know, to do it. But, initially, you want to do
• 14:52
  what fits into your life. I mean, I just went in I just went into
• 14:55
  my podcast schedule and go, okay. I'm not doing podcasts
• 14:59
  on Thursday morning because I have a late Wednesday night. And I
• 15:03
  had never done that before. It's like, you know, I'm
• 15:07
  not functioning on Thursday morning. So, yeah, it it
• 15:10
  it is better for you to set some boundaries for yourself. I
• 15:14
  think another point that I was thinking earlier when we were chatting
• 15:18
  is when we go out as entrepreneurs, we are
• 15:21
  the boss and all the employees. So the question
• 15:25
  to ask is, am I being a really good boss, and I'm a am I
• 15:29
  being a really good employee? So if you're like, oh, I just I'm gonna
• 15:32
  work when I feel like it. Like, would you hire someone who's like, oh, I'm
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  just gonna do whatever what I want. Like, no. But
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  as as in terms of being a good boss, it's like, oh, I've got this
• 15:44
  person who's really free flowing and really, like, adaptable,
• 15:48
  and they don't they don't love structure. So how do we work with that? So
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  you kinda have to be like your own boss and your own employee and
• 15:55
  not work twenty four seven. Right? Like, you would no employee
• 15:59
  employer, excuse me, your boss is not gonna make you work twenty four seven. So
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  you also have to give yourself that grace and go, I'm
• 16:06
  blocking like, I block my schedule off on certain days of the week consistently.
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  That way no one else can get on my calendar unless I choose to have
• 16:13
  them on there. That's a gate that's a, a way to keep
• 16:17
  myself sane. Otherwise, the whole thing would be filled all the time, and I don't
• 16:20
  want that. And and and you should not forget about
• 16:24
  your family either. Right. Your life.
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  Well, I I have the unusual situation of my husband is retired
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  and had, you know, endless time, and my business
• 16:36
  is picking up. And so Yeah. You're on And he's
• 16:39
  like, when are you retiring? And I said, that'll probably be a never.
• 16:43
  Yeah. So I have to I have to, you know, come up with a
• 16:47
  time, you know, thing that works for both of us. Right?
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  Alright. I wanna go back again be you know, to other places to
• 16:55
  speak and why we should do it, before we run out of time because
• 16:58
  we're having a good time. Okay. So places to speak. If
• 17:02
  you are first, you wanna really figure out your speaking avatar.
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  What that means in my world is are you are we
• 17:10
  talking in person? Are we talking virtual? Like, are we talking
• 17:14
  conferences, associations, chambers, local groups? Like
• 17:18
  so we wanna start to you really wanna start to identify what
• 17:22
  where are your people? Like, where are they hanging out, and what kinds
• 17:25
  of maybe industry are they in? Like, is it medical, insurance,
• 17:29
  real estate, entrepreneurs, Christian?
• 17:34
  Like, I don't like, there's all these different pockets
• 17:37
  that you can tap into, so we wanna kinda figure that part out. And that'll
• 17:40
  help you identify and narrow down where to start
• 17:44
  looking. Because any of those, even if you just said, oh, I I speak to
• 17:47
  the medical professionals. Okay. Well, who? Like, let's even get it more narrowed
• 17:51
  down. Is it nurses, doctors,
• 17:55
  pharmaceuticals, medical insurance, health care
• 17:59
  workers. It looks like it's it there's those all of those that I just
• 18:03
  listed are huge. So the more you can narrow it
• 18:06
  down, that gives you a place to start looking, then you can expand from
• 18:10
  there. Absolutely.
• 18:14
  And I think that's where your message I call it an introduction
• 18:18
  and not a pitch. That's where your message and and what you're saying is
• 18:21
  so important. Because if you just say, I talked to metal you know, the medical
• 18:25
  industry, then that's like you know? Too wide. People
• 18:29
  go, oh, I don't I'm not a doctor. I don't know that. But you're like
• 18:32
  if you said like, one of my clients speaks to social workers
• 18:36
  in the education space or k through 12 educators. So,
• 18:40
  oh, okay. Now I'm that's different than saying education.
• 18:43
  Like, oh, k through 12. Okay. Who do I know who's on the PTA? Who
• 18:46
  do I know who's a principal? Who do I know who's on the board? Who
• 18:49
  do I know who's a teacher? You can start then then all of a
• 18:53
  sudden ideas start coming. You're like, oh, I know this person, my neighbor, my cousin,
• 18:56
  my you know? And that's how that she can start to get more
• 19:00
  introductions that way, being more specific. So
• 19:04
  before we run out of time, there are two things I
• 19:08
  wanna make sure that we cover. One is,
• 19:12
  I guess, why speaking is if if if
• 19:15
  you love to do it, why speaking is available to everybody, kind
• 19:19
  of, why it is a good strategy. Yeah. And then the other
• 19:23
  thing is I'm gonna talk about your free gift. Oh, okay. Yeah. Why is
• 19:27
  speaking a good strategy? It gives you an opportunity
• 19:30
  to be spot lit spotlight? Spotlighted?
• 19:35
  Be found. Bam. Yeah. And and it
• 19:39
  allows you to educate the audience on some opportunities and
• 19:43
  how you can best help them without being salesy or anything like that. But
• 19:46
  just a lot of times, we have we have,
• 19:50
  businesses or things that just need a little bit of explanation in the sense that
• 19:53
  someone has a problem and you're, like, telling them,
• 19:57
  oh, there's this problem and
• 20:00
  there's a solution, but you might not even have realized that you had that problem.
• 20:04
  You might not even realize that there's a solution. And so that's what I mean
• 20:08
  by educating. Because if you know your client inside and out,
• 20:12
  you know what their issues are. You know that you've helped some people with
• 20:15
  those solutions, and that is so powerful because that's who who the people are
• 20:19
  gonna hire you, the people who have problems, and they need them solved
• 20:23
  yesterday. That's your people. Absolutely.
• 20:27
  Educate them sometimes. Yeah. And I I said to I said to
• 20:30
  somebody, my favorite phrase that if you say
• 20:34
  this to me, it gets me every time, and it's it's not your fault.
• 20:39
  Do you know? It's like the world you were brought up in is
• 20:43
  not the same world that it is now. And so whatever they taught you
• 20:47
  then may not be applicable now. So that's not your
• 20:50
  fault. Right? And as soon as you say that, it's like, okay. I can
• 20:54
  listen. You know? Yeah. And you're like, okay. And same same with speaking. It's
• 20:58
  like you probably had most people probably had
• 21:01
  maybe one class in their education about speaking,
• 21:05
  and then it was, like, never talked about again. And everyone suffered through their introductory
• 21:08
  speech or their persuasion speech or whatever they had to do and then never did
• 21:12
  it again. And but we communicate all the
• 21:16
  time. As entrepreneurs, we are always talking about
• 21:19
  our expertise or our stuff or, you know, our services that we offer, and we're
• 21:23
  helping people all the time. So what if you could help more people? That's
• 21:27
  really what it's about. Right. And do that 30,000 foot view,
• 21:32
  giving people nuggets of your information. My my first speech
• 21:36
  was for, acceptance into the National Junior Honor
• 21:40
  Society. Oh. And and the English and drama teacher worked
• 21:43
  with us for three months,
• 21:47
  to get it right. And my mother said to me,
• 21:53
  take a deep breath when you get on stage. And I also hate to be
• 21:56
  the person who comes afterwards. Right? Because I don't like to see
• 22:00
  other people make mistakes. And in the presentation,
• 22:04
  I was I was the last person. So I was like,
• 22:08
  right? So I got up there. I didn't take a deep breath, and I absolutely
• 22:12
  blanked out. Oh. I did not remember my speech at
• 22:15
  all. And I came off the you know, I
• 22:19
  obviously said something. I came off the speech the stage crying,
• 22:23
  and my I was like, I forgot my speech.
• 22:28
  Apparently, the highlight of my life is is punctuated by crying.
• 22:32
  And and my teacher said, it was wonderful.
• 22:36
  Nobody knew that you didn't give your speech. And
• 22:40
  after that, I never wrote a speech. I always do bullet points.
• 22:44
  Yeah. It I think, again, we get taught that we have to in school
• 22:48
  that you have to memorize everything. And I can tell when
• 22:51
  someone's talk is memorized, there's a certain cadence
• 22:55
  that sounds too perfect, and we really want it to be real
• 22:59
  and authentic. And there are times, of course, that someone would use a teleprompter
• 23:03
  or have a very like, I just watched the Oscars. They are on
• 23:06
  a very strict time schedule, and they are not there to charm the audience. They
• 23:10
  gotta get the nominees stated and
• 23:14
  open up the winner and say and get off the stage.
• 23:18
  There's times when that's really appropriate. But when we're talking about our
• 23:22
  expertise, you wanna relate to the audience, you wanna be
• 23:25
  relatable to what's going on in the room, not just ignore the
• 23:29
  elephant in the room. If something happens, you wanna address that and
• 23:32
  connect with people, and that means, like, you're being real.
• 23:36
  And yeah. So if you have your structure and you're like, oh, I've got, you
• 23:39
  know, my bullet points. Here's what I'm gonna talk about, and you're organized. I do
• 23:43
  believe that's very important, not just winging it, but to
• 23:47
  be organized and, thoughtful and strategic, intentional
• 23:50
  about what you're speak what you're speaking about, but not memorized.
• 23:54
  Well, I think, you know, one of the things that I say with my podcast
• 23:57
  is this is live. So you may see mistakes. You may you know, the dog
• 24:01
  may bark. There may be things that happen, but, you know, it's because we're
• 24:04
  live. So tell us about the free gift. Yes.
• 24:08
  It is five top tips to get more speaking gigs now
• 24:13
  because we've been talking about speaking, and you're like, wait a second. I wanna do
• 24:16
  that. I wanna figure out how I can get booked. So that's, a free gift
• 24:20
  for everybody, and the link is
• 24:22
  getspeakinggigsnow.com/tips.
• 24:27
  And I'll say that one more time just in case you're like, wait. I didn't
• 24:29
  find a pen.
• 24:31
  Getspeakinggigsnow.com/tips.
• 24:35
  And it will also be in the show notes Yes. So that you can you
• 24:39
  can get that as well. So I can't
• 24:42
  believe that our time is up.
• 24:47
  So the the the the secret question is when was the last
• 24:50
  time you did something new for the first time? Oh my gosh. Well, I don't
• 24:54
  know when the last time was, but I can think of a big one recently.
• 24:57
  I did my first stand up comedy routine a couple
• 25:01
  months ago. That was a big one. I thought I would never in a million
• 25:04
  years do that. It was not on my radar, and I got an
• 25:08
  invitation to, a comedian offered to help
• 25:11
  me create it. And I took the challenge and did it even though I was
• 25:14
  terrified. That is fantastic. That is
• 25:18
  fantastic. That sounds like it excuse me. That sounds like it
• 25:22
  could be either, you know, you walk away with it and you go,
• 25:25
  this has been fantastic, or I'll never do this again in my life. That's kind
• 25:29
  of an all or nothing. It was super fun. I I I told her I
• 25:32
  probably would never do it again, but after I did it,
• 25:37
  I did have a new change of heart. I'm like, okay. This is something
• 25:40
  I do wanna pursue. Meaning, I'd like I'm gonna
• 25:44
  take a class on how to do more writing for comedy and so that I
• 25:48
  can have more material. And also, it, you know, it never hurts to put some
• 25:52
  comedy in, you know, or some sense some humor Yes. When
• 25:55
  you are talking. Okay. So
• 26:00
  we definitely, need to wind this up, and I'm sorry to
• 26:03
  say that that's true. So the commercial part is,
• 26:08
  if you're listening to this, make sure that you subscribe and share
• 26:12
  and engage with the podcast on social media. This is
• 26:15
  actually my way of giving back
• 26:19
  to the community because I know that there's so many people out there who who
• 26:23
  could who have made great changes and wanna make an impact.
• 26:26
  And I know that you can use this information to,
• 26:30
  you know, to boost and support you as you're growing through your business,
• 26:34
  and it it's another source of connection. So I hope you're gonna join
• 26:38
  me for the one small change again and, you know, keep embarking on
• 26:42
  this chain this journey where you have small changes and
• 26:46
  increase your momentum. And if you haven't listened to the first
• 26:49
  episode, you should do that. That's where I'm talking about why I'm doing this. And
• 26:53
  so that'll give you an idea. And, you know, when you go to the
• 26:56
  page, there'll be lots of people you can pick from that can help you to
• 27:00
  solve some of the problems that you've got, connect you with other people, and
• 27:04
  hopefully connect you with their community as well. So,
• 27:07
  Lisa, what are your last words of wisdom or your last thoughts for
• 27:11
  people? I would say do what makes your heart sing.
• 27:14
  I love that. I love that. And so I you
• 27:18
  know, this has been wonderful. Thank you for joining me. And for those
• 27:22
  of you that are out there, remember that change is simple, but it's not always
• 27:26
  easy. And it requires that you have courage, resilience, and a willingness to
• 27:29
  step out of your comfort zone, which is why it's not easy.
• 27:33
  So, hopefully, this podcast will help you do some of those things and
• 27:37
  make a small change that'll make a huge difference in your life and your business.
• 27:41
  And as you go down this journey, I hope that your your vision will grow
• 27:44
  bolder and you will have more innovative possibilities.
• 27:48
  And until the next time, stay curious. Thank you,
• 27:51
  Lisa.