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How Leica Defied Digital Disruption
In this episode of The CEO Diary, Lucas and Luna explore how Leica Camera AG survived—and thrived—through the digital photography revolution that bankrupted its rivals. They trace the company's near-collapse in the early 2000s, the bold bet on the M8 digital rangefinder in 2006, and the leadership decisions that turned a niche heritage brand into a profitable luxury icon. Specific focus on how CEO Andreas Kaufmann stabilized the company after 2010 by doubling down on high-margin, low-volume products and strategic partnerships with Panasonic and Huawei. The hosts discuss the tension…
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