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Why The Best Product Doesn't Win (Alexander Osterwalder, Yves Pigneur)
The best product almost never wins. Just ask Nespresso, who nearly went bankrupt despite having revolutionary technology. In today's briefing, Ryan and Emily decode Business Model Generation, the handbook that killed the traditional business plan. We explore why the 'system' beats the 'widget' and introduce the 9-block tool used by visionaries to design uncopyable companies.
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The skinny
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