How AI is transforming retail at H&M

Builders by Proxify · Apr 29, 2026 · 44m

AI, retail, demand forecasting, personalization, organizational structure, AI trends—key insights in this episode.

We talk with Sander Ardinois (VP of AI at H&M) about how AI is reshaping retail, from forecasting to personalization and beyond.

Chapters

(00:00) Introduction to AI in Retail

(01:11) Sander’s Journey into AI and Machine Learning

(04:10) The Intersection of Data and Retail

(05:35) Building Data and AI Foundations at Scale

(08:15) Creating Value through Cross-Functional Collaboration

(10:29) Evolving AI Talent Landscape

(15:43) Bridging Technical and Business Perspectives

(18:06)…