The Truth About Starting a Business from Scratch
Today on Greta Wire:
- PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from an empty retail shell and building the concept from the ground up.
- A major focus is why they chose premium frozen Greek yogurt instead of ice cream or a full restaurant model, aiming for something that feels indulgent, healthier, and more distinctive in the market.
- The conversation gets into the real startup grind, from expensive Italian machines and custom recipes to lease risk, staffing issues, inventory mistakes, and the challenge of opening to…
The skinny
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