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SOFT POWER — CAN CULTURE CHANGE THE WORLD?
Can a country’s culture make the world listen to it, respect it and want to do business with it?
In this episode of Society & Diplomacy with Halima Abdullah, we explore soft power and how countries use culture, music, film, fashion, food and tourism to shape their global image and influence international relations.
From Ghana’s Year of Return and the global popularity of Afrobeats to Nigeria’s film industry and South Korea’s cultural influence, we examine how culture can create opportunities for tourism, investment, international partnerships and diplomacy.
What does this mean for Ghana and…
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