When Marketing Money Sets Card Prices + Why We Hold Onto Cards + How to Player Collect
When a company spends millions of dollars on a sports card for marketing purposes, is that transaction really comparable to a collector buying a card for their personal collection?
Jeremy Lee, David Chase, Joshua Adams, and Chris McGill explore the growing role of corporate marketing in the sports card market, including headline-grabbing purchases, the motivations behind them, and what those transactions might mean for collectors trying to interpret sales data.
The discussion also examines the psychology of ownership. Does bringing a treasured card to a show make you more willing to sell it?…
The skinny
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