The Best Marketers Don’t Become Engineers with Evan Lee
In this episode of 1 to 100, Evan Lee explains his move from Shoelace, which evolved into a growth marketing agency, to Motion. He built Motion’s marketing, sales, customer success, and support functions. Motion now has about 85 people and has raised $65 million in total capital.
AI changed Motion’s hiring priorities. The company shifted toward engineering and spent about a year and a half building internal AI infrastructure. Motion did not reduce headcount because of AI. Employees use the company’s internal product in their daily work.
Evan’s hiring approach starts with conviction in the…
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