Latest / Parabilis Presents: Spilling the Tea on GovCon
Micro Engagement Mastery: How To Stay In The Game When Nobody's Buying
In this episode, Teresa talks with Judy Bradt, CEO of Summit Insight and a leading expert in government sales strategy, to explore the power of micro engagements; the art of staying top-of-mind and building trust when deals are stalled, budgets are frozen, or it's just not the right time.
Episode Highlights:
00:00 Introduction and Welcome
00:38 Guest Introduction: Judy Bradt
01:46 Judy's Journey into Government Contracting
03:21 The Human Element in Business Relationships
04:43 Micro Engagement Mastery
07:37 Building Trust Through Micro Engagements
12:44 Effective Communication Strategies…
The skinny
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