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Selling the Best Part on the Shelf—and Creating the Data Behind It
Dorman's Brian Matthias on closing the aftermarket's data-quality gap and where AI is actually showing up in the work
Imagine trying to sell a door handle and somehow making the case that yours is the absolute best on the market. My guest today does exactly that for a living, across one of the widest parts catalogs in the aftermarket.
Brian Matthias leads the content syndication team at Dorman Products, making sure the photos, digital assets, and catalog content behind thousands of parts reach and attract buyers. Brian spent five years in the performance aftermarket before moving to Dorman…
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