Latest / Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention / The 3 Audits That Tell You What's Actually Working (And Where to Move Next)

Transcript

The 3 Audits That Tell You What's Actually Working (And Where to Move Next) · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

0:00
Jessica: I
0:00
Jessica: see
0:00
Jessica: this
0:00
Jessica: Monarch
0:01
Jessica: ad
0:01
Jessica: all
0:01
Jessica: the
0:01
Jessica: time
0:01
Jessica: where
0:01
Jessica: they're
0:02
Jessica: like,
0:02
Jessica: "I'll
0:02
Jessica: buy
0:03
Jessica: your
0:03
Jessica: lunch
0:03
Jessica: if
0:03
Jessica: you
0:03
Jessica: can
0:04
Jessica: tell
0:04
Jessica: me
0:04
Jessica: how
0:04
Jessica: many
0:04
Jessica: subscriptions
0:05
Jessica: you
0:05
Jessica: currently
0:05
Jessica: pay
0:06
Jessica: for,"
0:06
Jessica: and,
0:06
Jessica: the
0:06
Jessica: people
0:06
Jessica: never
0:07
Jessica: know.
0:07
Jessica: Well,
0:08
Jessica: I'll
0:08
Jessica: buy
0:08
Jessica: you
0:08
Jessica: lunch
0:08
Jessica: right
0:09
Jessica: now
0:09
Jessica: if
0:09
Jessica: you
0:10
Jessica: know
0:10
Jessica: what
0:11
Jessica: offer
0:12
Jessica: is
0:12
Jessica: making
0:12
Jessica: you
0:12
Jessica: the
0:13
Jessica: most
0:13
Jessica: money
0:13
Jessica: in
0:13
Jessica: your
0:13
Jessica: business,
0:14
Jessica: which
0:14
Jessica: one's
0:14
Jessica: making
0:15
Jessica: you
0:15
Jessica: the
0:15
Jessica: most
0:15
Jessica: tired,
0:16
Jessica: and
0:17
Jessica: where
0:17
Jessica: your
0:17
Jessica: traffic
0:18
Jessica: is
0:18
Jessica: actually
0:19
Jessica: coming
0:19
Jessica: from.
0:19
Rachel: That's
0:20
Rachel: a
0:20
Rachel: solid
0:20
Rachel: challenge
0:21
Rachel: right
0:21
Rachel: there.
0:22
Jessica: And
0:22
Jessica: I
0:22
Jessica: could
0:22
Jessica: say,
0:22
Jessica: you
0:22
Jessica: know,
0:22
Jessica: some
0:23
Jessica: people
0:23
Jessica: have
0:23
Jessica: simple
0:23
Jessica: businesses,
0:24
Jessica: but
0:24
Jessica: the
0:24
Jessica: more
0:24
Jessica: complex
0:25
Jessica: offers
0:25
Jessica: you
0:25
Jessica: get,
0:26
Jessica: I
0:26
Jessica: think
0:26
Jessica: it's
0:27
Jessica: harder
0:27
Jessica: to
0:28
Jessica: kind
0:28
Jessica: of
0:28
Jessica: keep
0:28
Jessica: track
0:29
Jessica: of
0:29
Jessica: all
0:29
Jessica: of
0:29
Jessica: these
0:29
Jessica: items
0:30
Jessica: because
0:30
Jessica: your
0:30
Jessica: data
0:31
Jessica: is
0:31
Jessica: scattered
0:31
Jessica: across
0:32
Jessica: all
0:32
Jessica: these
0:33
Jessica: different
0:33
Jessica: tools.
0:33
Jessica: Right
0:33
Jessica: now
0:34
Jessica: I'm
0:34
Jessica: working
0:34
Jessica: on,
0:35
Jessica: with
0:35
Jessica: one
0:35
Jessica: of
0:35
Jessica: my
0:35
Jessica: dieticians
0:36
Jessica: to
0:36
Jessica: build
0:36
Jessica: her
0:36
Jessica: a
0:36
Jessica: dashboard
0:37
Jessica: that
0:37
Jessica: brings
0:37
Jessica: all
0:37
Jessica: her
0:38
Jessica: data
0:38
Jessica: together
0:39
Jessica: because
0:39
Jessica: we
0:39
Jessica: were
0:39
Jessica: having
0:39
Jessica: to
0:40
Jessica: go
0:40
Jessica: to
0:40
Jessica: the
0:40
Jessica: podcast
0:41
Jessica: to
0:41
Jessica: look
0:41
Jessica: for
0:41
Jessica: this,
0:41
Jessica: and
0:42
Jessica: Instagram
0:42
Jessica: to
0:42
Jessica: look
0:42
Jessica: for
0:43
Jessica: this,
0:43
Jessica: and
0:44
Jessica: Practice
0:44
Jessica: Better
0:44
Jessica: to
0:45
Jessica: find
0:45
Jessica: that.
0:45
Jessica: So
0:46
Jessica: without
0:46
Jessica: intentionality
0:47
Jessica: around
0:47
Jessica: it,
0:48
Jessica: getting
0:48
Jessica: a
0:48
Jessica: really
0:49
Jessica: good
0:49
Jessica: read
0:50
Jessica: on
0:50
Jessica: how
0:50
Jessica: your
0:51
Jessica: business
0:51
Jessica: is
0:51
Jessica: doing,
0:52
Jessica: what's
0:52
Jessica: making
0:52
Jessica: money,
0:52
Jessica: what's
0:53
Jessica: not
0:53
Jessica: making
0:53
Jessica: money,
0:54
Jessica: what's
0:54
Jessica: giving
0:54
Jessica: you
0:54
Jessica: return
0:55
Jessica: on
0:55
Jessica: investment,
0:55
Jessica: what's
0:56
Jessica: completely
0:56
Jessica: waste
0:56
Jessica: of
0:57
Jessica: your
0:57
Jessica: time,
0:57
Jessica: is
0:58
Jessica: super
0:58
Jessica: hard.
0:59
Jessica: So
0:59
Jessica: today
0:59
Jessica: we're
1:00
Jessica: gonna
1:00
Jessica: hopefully
1:00
Jessica: fix
1:01
Jessica: that
1:01
Jessica: for
1:01
Jessica: you.
1:01
Jessica: We're
1:02
Jessica: gonna
1:02
Jessica: walk
1:02
Jessica: you
1:02
Jessica: through
1:03
Jessica: three
1:03
Jessica: audits
1:04
Jessica: that
1:05
Jessica: I
1:05
Jessica: would
1:05
Jessica: recommend
1:06
Jessica: you
1:06
Jessica: kind
1:06
Jessica: of
1:06
Jessica: do
1:06
Jessica: at
1:06
Jessica: least
1:07
Jessica: once
1:08
Jessica: or
1:08
Jessica: twice
1:08
Jessica: a
1:08
Jessica: year,
1:09
Jessica: ideally
1:10
Jessica: every
1:10
Jessica: single
1:10
Jessica: quarter,
1:11
Jessica: so
1:11
Jessica: you
1:11
Jessica: can
1:12
Jessica: see
1:12
Jessica: what's
1:12
Jessica: actually
1:13
Jessica: working
1:13
Jessica: and
1:13
Jessica: where
1:14
Jessica: the
1:14
Jessica: opportunity
1:15
Jessica: to
1:15
Jessica: move
1:16
Jessica: your
1:16
Jessica: business
1:16
Jessica: forward
1:17
Jessica: is.
1:18
Rachel: Yep.
1:18
Rachel: So
1:18
Rachel: welcome
1:19
Rachel: back
1:19
Rachel: to
1:19
Rachel: another
1:20
Rachel: episode
1:20
Rachel: of
1:20
Rachel: Growing
1:21
Rachel: a
1:21
Rachel: Deeply
1:21
Rachel: Rooted
1:21
Rachel: Business
1:22
Rachel: podcast.
1:24
Rachel: Rachel,
1:24
Rachel: your
1:25
Rachel: marketing
1:25
Rachel: ecosystem
1:26
Rachel: strategist,
1:27
Rachel: and
1:27
Rachel: I'm
1:27
Rachel: here
1:27
Rachel: with
1:27
Rachel: Jess,
1:28
Rachel: our
1:28
Rachel: sustainable
1:29
Rachel: systems
1:29
Rachel: growth
1:30
Jessica: It's
1:30
Jessica: this
1:30
Jessica: way
1:31
Rachel: And
1:31
Rachel: honestly,
1:31
Rachel: this
1:32
Rachel: is
1:32
Rachel: Jess'
1:33
Rachel: zone
1:33
Rachel: of
1:34
Rachel: genius.
1:34
Rachel: This
1:35
Rachel: is
1:35
Rachel: one
1:35
Rachel: of
1:35
Rachel: the
1:35
Rachel: things
1:36
Rachel: that
1:36
Rachel: I
1:37
Rachel: look
1:37
Rachel: to
1:37
Rachel: Jess
1:37
Rachel: for.
1:38
Rachel: We
1:38
Rachel: also
1:39
Rachel: collab
1:39
Rachel: very
1:39
Rachel: well
1:40
Rachel: on
1:40
Rachel: this
1:40
Rachel: because
1:41
Rachel: when
1:41
Rachel: it
1:41
Rachel: comes
1:41
Rachel: to
1:41
Rachel: planning
1:42
Rachel: our
1:42
Rachel: brains
1:42
Rachel: live
1:43
Rachel: in
1:43
Rachel: these
1:43
Rachel: two
1:43
Rachel: different
1:44
Rachel: worlds.
1:44
Rachel: So
1:45
Rachel: really
1:45
Rachel: is,
1:46
Rachel: it's
1:46
Rachel: a
1:46
Rachel: beautiful
1:47
Rachel: blend
1:48
Rachel: here.
1:48
Rachel: But
1:48
Rachel: before
1:49
Rachel: we
1:49
Rachel: jump
1:49
Rachel: in,
1:50
Rachel: we're
1:50
Rachel: gonna
1:50
Rachel: do
1:50
Rachel: a
1:51
Rachel: quick
1:51
Rachel: energy
1:51
Rachel: check.
1:52
Rachel: I
1:52
Rachel: have
1:52
Rachel: had
1:52
Rachel: clients
1:53
Rachel: tell
1:53
Rachel: me
1:53
Rachel: "I
1:54
Rachel: just
1:54
Rachel: can't
1:55
Rachel: with
1:55
Rachel: the
1:55
Rachel: numbers.
1:56
Rachel: Could
1:56
Rachel: you
1:56
Rachel: not?"
1:57
Rachel: And
1:57
Rachel: I'm
1:57
Rachel: that
1:57
Rachel: person
1:58
Rachel: when
1:58
Rachel: it
1:58
Rachel: comes
1:58
Rachel: to
1:58
Rachel: math.
1:59
Rachel: If
1:59
Rachel: you
1:59
Rachel: start
2:00
Rachel: pretending
2:00
Rachel: to
2:00
Rachel: do
2:01
Rachel: mental
2:01
Rachel: math,
2:02
Rachel: I'm
2:02
Rachel: just
2:02
Rachel: gonna
2:02
Rachel: pretend
2:03
Rachel: with
2:03
Rachel: you
2:03
Rachel: and
2:03
Rachel: wait
2:04
Rachel: until
2:04
Rachel: you
2:04
Rachel: come
2:04
Rachel: up
2:04
Rachel: with
2:04
Rachel: an
2:04
Rachel: answer.
2:05
Rachel: But
2:05
Rachel: we're
2:05
Rachel: not
2:05
Rachel: doing
2:05
Rachel: that
2:06
Rachel: here.
2:06
Rachel: We
2:06
Rachel: are
2:07
Rachel: going
2:07
Rachel: to
2:08
Rachel: reframe
2:09
Rachel: before
2:11
Rachel: we
2:11
Rachel: start
2:12
Rachel: with
2:12
Rachel: the
2:12
Rachel: fact
2:12
Rachel: that
2:12
Rachel: your
2:12
Rachel: data
2:13
Rachel: is
2:13
Rachel: not
2:14
Rachel: a
2:14
Rachel: report
2:14
Rachel: card.
2:15
Rachel: It
2:15
Rachel: is
2:15
Rachel: a
2:15
Rachel: map.
2:16
Rachel: It
2:16
Rachel: is
2:16
Rachel: a
2:16
Rachel: guide.
2:18
Rachel: And
2:18
Rachel: ultimately,
2:19
Rachel: whatever
2:19
Rachel: you
2:19
Rachel: discover
2:20
Rachel: in
2:20
Rachel: this
2:20
Rachel: process
2:21
Rachel: of
2:21
Rachel: these
2:21
Rachel: audits,
2:22
Rachel: we
2:23
Rachel: don't
2:23
Rachel: know.
2:24
Rachel: We're
2:24
Rachel: not
2:24
Rachel: gonna
2:24
Rachel: grade
2:24
Rachel: you.
2:25
Rachel: It's
2:25
Rachel: not
2:25
Rachel: up
2:25
Rachel: to
2:26
Rachel: us
2:26
Rachel: to
2:27
Rachel: judge,
2:28
Rachel: where
2:28
Rachel: your
2:28
Rachel: traffic
2:29
Rachel: flow's
2:29
Rachel: coming
2:30
Rachel: in
2:30
Rachel: for
2:30
Rachel: or
2:30
Rachel: where
2:31
Rachel: you're
2:31
Rachel: not
2:31
Rachel: getting
2:31
Rachel: any
2:32
Rachel: traffic
2:32
Rachel: flow.
2:32
Rachel: So
2:33
Rachel: if
2:34
Rachel: we
2:34
Rachel: just
2:34
Rachel: wanna
2:34
Rachel: show
2:35
Rachel: you
2:35
Rachel: what's
2:36
Rachel: already
2:36
Rachel: killing
2:37
Rachel: it
2:37
Rachel: in
2:37
Rachel: your
2:37
Rachel: business,
2:38
Rachel: what
2:39
Rachel: needs
2:39
Rachel: attention,
2:40
Rachel: and
2:41
Rachel: ultimately
2:41
Rachel: help
2:41
Rachel: you
2:41
Rachel: just
2:42
Rachel: kinda
2:42
Rachel: stop
2:43
Rachel: guessing.
2:43
Rachel: So
2:43
Rachel: that's
2:44
Rachel: what
2:44
Rachel: this
2:44
Rachel: episode
2:44
Rachel: is
2:44
Rachel: for
2:45
Jessica: Yeah,
2:45
Jessica: and
2:45
Jessica: this
2:46
Jessica: is
2:46
Jessica: actually
2:46
Jessica: the
2:46
Jessica: first
2:46
Jessica: episode
2:47
Jessica: of
2:47
Jessica: a
2:47
Jessica: three-part
2:48
Jessica: mid-year
2:48
Jessica: reset
2:49
Jessica: series
2:50
Jessica: that
2:50
Jessica: we're
2:50
Jessica: doing,
2:50
Jessica: so
2:50
Jessica: make
2:51
Jessica: sure
2:51
Jessica: you
2:51
Jessica: stick
2:51
Jessica: around.
2:51
Jessica: Today
2:52
Jessica: is
2:52
Jessica: one
2:53
Jessica: of
2:53
Jessica: my
2:53
Jessica: favorite
2:53
Jessica: parts,
2:53
Jessica: which
2:54
Jessica: is
2:54
Jessica: the
2:54
Jessica: assess,
2:55
Jessica: right?
2:55
Jessica: You
2:55
Jessica: can't
2:55
Jessica: move
2:56
Jessica: forward
2:56
Jessica: unless
2:56
Jessica: you
2:56
Jessica: reflect.
2:57
Jessica: So
2:57
Jessica: let's
2:57
Jessica: get
2:58
Jessica: into
2:58
Jessica: it.
2:58
Jessica: The
2:58
Jessica: first
2:58
Jessica: thing
2:59
Jessica: that
2:59
Jessica: you
2:59
Jessica: should
2:59
Jessica: be
2:59
Jessica: reflecting
3:00
Jessica: on
3:01
Jessica: are
3:02
Jessica: your
3:02
Jessica: clients
3:02
Jessica: and
3:02
Jessica: doing
3:03
Jessica: a
3:03
Jessica: client
3:04
Jessica: audit.
3:04
Jessica: So
3:04
Jessica: this
3:04
Jessica: is
3:05
Jessica: where
3:05
Jessica: you're
3:05
Jessica: gonna
3:05
Jessica: look
3:05
Jessica: at
3:05
Jessica: the
3:06
Jessica: people
3:06
Jessica: that
3:06
Jessica: you
3:06
Jessica: actually
3:07
Jessica: served
3:08
Jessica: and
3:08
Jessica: try
3:08
Jessica: to
3:08
Jessica: find--
3:09
Jessica: pull
3:09
Jessica: out
3:09
Jessica: common
3:10
Jessica: denominators
3:11
Jessica: with
3:11
Jessica: them.
3:11
Jessica: What
3:11
Jessica: were
3:12
Jessica: some
3:12
Jessica: common
3:12
Jessica: problems
3:13
Jessica: that
3:13
Jessica: they
3:13
Jessica: came
3:13
Jessica: in
3:13
Jessica: here
3:14
Jessica: with?
3:14
Jessica: What
3:15
Jessica: are
3:15
Jessica: some
3:15
Jessica: common
3:15
Jessica: things
3:16
Jessica: that
3:16
Jessica: you
3:17
Jessica: did
3:17
Jessica: for
3:17
Jessica: them?
3:18
Jessica: What
3:18
Jessica: are
3:18
Jessica: some
3:18
Jessica: attribute
3:19
Jessica: traits
3:19
Jessica: that
3:19
Jessica: makes
3:20
Jessica: this
3:20
Jessica: client
3:20
Jessica: your
3:21
Jessica: best
3:21
Jessica: fit
3:21
Jessica: client
3:22
Jessica: for
3:22
Jessica: you?
3:23
Jessica: And
3:23
Jessica: what
3:23
Jessica: are
3:23
Jessica: the
3:23
Jessica: ones
3:24
Jessica: that
3:24
Jessica: maybe
3:25
Jessica: are
3:25
Jessica: worse
3:25
Jessica: fit?
3:25
Jessica: Reflecting
3:26
Jessica: back
3:26
Jessica: on
3:26
Jessica: their
3:26
Jessica: discovery
3:27
Jessica: call
3:27
Jessica: or
3:27
Jessica: intake
3:28
Jessica: form,
3:28
Jessica: were
3:28
Jessica: there
3:28
Jessica: any
3:28
Jessica: red
3:29
Jessica: flags
3:29
Jessica: that
3:29
Jessica: could
3:30
Jessica: have
3:30
Jessica: set
3:30
Jessica: you
3:30
Jessica: off
3:30
Jessica: to
3:31
Jessica: that
3:31
Jessica: this
3:31
Jessica: wasn't
3:31
Jessica: gonna
3:31
Jessica: be
3:32
Jessica: a
3:32
Jessica: right
3:32
Jessica: fit
3:32
Jessica: for
3:32
Jessica: you?
3:33
Jessica: And
3:33
Jessica: then
3:33
Jessica: you're
3:34
Jessica: also
3:34
Jessica: going
3:34
Jessica: to
3:34
Jessica: want
3:35
Jessica: to
3:35
Jessica: look
3:35
Jessica: at
3:35
Jessica: where
3:35
Jessica: did
3:36
Jessica: they
3:36
Jessica: come
3:36
Jessica: from.
3:36
Jessica: So
3:36
Jessica: it's
3:37
Jessica: also
3:37
Jessica: kinda
3:37
Jessica: working
3:37
Jessica: into
3:38
Jessica: traffic
3:38
Jessica: source,
3:38
Jessica: which
3:38
Jessica: we'll
3:39
Jessica: get
3:39
Jessica: into
3:39
Jessica: later,
3:39
Jessica: but
3:40
Jessica: you
3:40
Jessica: wanna
3:40
Jessica: know
3:40
Jessica: where
3:40
Jessica: they're
3:40
Jessica: coming
3:41
Jessica: from
3:42
Jessica: and
3:42
Jessica: just
3:42
Jessica: kind
3:42
Jessica: of
3:42
Jessica: see
3:42
Jessica: the
3:43
Jessica: overall
3:43
Jessica: view
3:44
Jessica: of
3:44
Jessica: your
3:44
Jessica: clients
3:45
Jessica: and
3:45
Jessica: get
3:45
Jessica: a
3:45
Jessica: good
3:45
Jessica: read
3:46
Jessica: on
3:46
Jessica: who
3:46
Jessica: they
3:47
Jessica: are
3:47
Jessica: and
3:47
Jessica: what
3:48
Jessica: they
3:48
Jessica: are.
3:48
Jessica: This
3:48
Jessica: is
3:48
Jessica: not
3:48
Jessica: only
3:49
Jessica: gonna
3:49
Jessica: help
3:49
Jessica: you
3:49
Jessica: with
3:50
Jessica: creating
3:50
Jessica: specific
3:51
Jessica: offers
3:51
Jessica: for
3:51
Jessica: them,
3:52
Jessica: but
3:52
Jessica: also
3:53
Jessica: pulling
3:53
Jessica: out
3:53
Jessica: those
3:54
Jessica: specific
3:54
Jessica: pain
3:54
Jessica: points
3:55
Jessica: and
3:56
Jessica: transformational
3:57
Jessica: desires
3:58
Jessica: so
3:58
Jessica: that
3:58
Jessica: you
3:58
Jessica: can
3:58
Jessica: use
3:58
Jessica: that
3:59
Jessica: into
3:59
Jessica: your
3:59
Jessica: marketing.
4:00
Rachel: Yeah,
4:00
Rachel: and
4:00
Rachel: the
4:00
Rachel: way
4:00
Rachel: that
4:01
Rachel: this
4:01
Rachel: amplifies
4:02
Rachel: effort
4:03
Rachel: on
4:03
Rachel: a
4:03
Rachel: marketing
4:04
Rachel: side
4:04
Rachel: is
4:05
Rachel: that
4:05
Rachel: if
4:05
Rachel: you
4:06
Rachel: can
4:06
Rachel: talk
4:07
Rachel: more
4:08
Rachel: specifically
4:09
Rachel: to
4:09
Rachel: these
4:09
Rachel: people
4:10
Rachel: who
4:10
Rachel: are
4:10
Rachel: the
4:11
Rachel: most
4:11
Rachel: fit,
4:12
Rachel: the
4:12
Rachel: ones
4:12
Rachel: that
4:12
Rachel: you
4:12
Rachel: want
4:13
Rachel: to
4:13
Rachel: work
4:13
Rachel: with
4:13
Rachel: the
4:13
Rachel: most,
4:14
Rachel: they
4:15
Rachel: are
4:15
Rachel: actually
4:16
Rachel: ready
4:16
Rachel: to
4:16
Rachel: make
4:17
Rachel: that
4:17
Rachel: buying
4:18
Rachel: decision.
4:19
Rachel: You
4:19
Rachel: can
4:19
Rachel: weed
4:20
Rachel: out
4:20
Rachel: the
4:20
Rachel: leads
4:20
Rachel: that
4:21
Rachel: come
4:21
Rachel: into
4:21
Rachel: those
4:21
Rachel: discovery
4:22
Rachel: calls
4:22
Rachel: and
4:22
Rachel: start
4:23
Rachel: picking
4:23
Rachel: at
4:23
Rachel: your
4:23
Rachel: budget
4:24
Rachel: or
4:24
Rachel: at
4:24
Rachel: your,
4:25
Rachel: deliverables,
4:26
Rachel: and
4:26
Rachel: all
4:26
Rachel: of
4:26
Rachel: those
4:26
Rachel: area
4:26
Rachel: things.
4:27
Rachel: So
4:27
Rachel: we
4:27
Rachel: wanna
4:27
Rachel: look
4:28
Rachel: at
4:28
Rachel: kind
4:28
Rachel: of
4:28
Rachel: these
4:28
Rachel: overlaps
4:29
Rachel: of
4:29
Rachel: the
4:29
Rachel: most
4:30
Rachel: aligned,
4:31
Rachel: and
4:31
Rachel: then
4:32
Rachel: start
4:32
Rachel: honing
4:33
Rachel: in
4:33
Rachel: on,
4:33
Rachel: like
4:33
Rachel: Jess
4:34
Rachel: said,
4:34
Rachel: those
4:34
Rachel: transformations,
4:35
Rachel: those
4:35
Rachel: desire
4:36
Rachel: points,
4:36
Rachel: and
4:36
Rachel: work
4:36
Rachel: that
4:37
Rachel: into
4:37
Rachel: all
4:37
Rachel: of
4:38
Rachel: the
4:38
Rachel: other
4:38
Rachel: points.
4:38
Rachel: And
4:39
Rachel: then
4:39
Rachel: also,
4:39
Rachel: this
4:40
Rachel: gives
4:40
Rachel: you
4:40
Rachel: a
4:40
Rachel: lot
4:41
Rachel: of
4:41
Rachel: visibility
4:42
Rachel: into
4:42
Rachel: a
4:42
Rachel: very
4:43
Rachel: common
4:43
Rachel: problem
4:44
Rachel: where
4:44
Rachel: some
4:44
Rachel: people
4:45
Rachel: end
4:45
Rachel: up
4:45
Rachel: being
4:45
Rachel: just
4:46
Rachel: a
4:46
Rachel: referral
4:46
Rachel: business,
4:47
Rachel: right?
4:47
Rachel: So
4:47
Rachel: you're
4:48
Rachel: maybe
4:48
Rachel: putting...
4:49
Rachel: and
4:49
Rachel: again,
4:49
Rachel: we'll
4:49
Rachel: get
4:49
Rachel: into
4:49
Rachel: this
4:50
Rachel: in
4:50
Rachel: the
4:50
Rachel: traffic
4:50
Rachel: audit,
4:51
Rachel: but
4:51
Rachel: you
4:51
Rachel: may
4:52
Rachel: be
4:52
Rachel: putting
4:52
Rachel: so
4:53
Rachel: much
4:53
Rachel: time
4:53
Rachel: and
4:54
Rachel: effort
4:54
Rachel: into
4:54
Rachel: marketing
4:55
Rachel: on
4:55
Rachel: social
4:56
Rachel: media
4:56
Rachel: or
4:57
Rachel: all
4:57
Rachel: of
4:57
Rachel: these
4:57
Rachel: other
4:57
Rachel: areas,
4:58
Rachel: but
4:58
Rachel: but
4:58
Rachel: when
4:58
Rachel: you're
4:58
Rachel: looking
4:59
Rachel: at
4:59
Rachel: it
4:59
Rachel: and
4:59
Rachel: you
4:59
Rachel: go,
4:59
Rachel: "Okay,
4:59
Rachel: these
5:00
Rachel: six
5:01
Rachel: most
5:01
Rachel: aligned
5:02
Rachel: clients
5:03
Rachel: came
5:03
Rachel: in
5:03
Rachel: from
5:03
Rachel: referrals,
5:04
Rachel: and
5:05
Rachel: these
5:05
Rachel: other
5:05
Rachel: ones
5:06
Rachel: came
5:06
Rachel: in
5:06
Rachel: and
5:06
Rachel: they
5:06
Rachel: were
5:06
Rachel: the
5:07
Rachel: least
5:07
Rachel: aligned",
5:08
Rachel: it
5:08
Rachel: gives
5:08
Rachel: you
5:08
Rachel: a
5:08
Rachel: lot
5:09
Rachel: of
5:09
Rachel: that
5:09
Rachel: awareness
5:10
Rachel: that
5:10
Rachel: helps
5:11
Rachel: you
5:11
Rachel: make
5:11
Rachel: decisions
5:12
Rachel: better
5:12
Rachel: moving
5:13
Rachel: forward
5:13
Rachel: than
5:14
Rachel: being
5:14
Rachel: like,
5:15
Rachel: "I'm
5:15
Rachel: gonna
5:15
Rachel: keep
5:15
Rachel: spending
5:16
Rachel: 15
5:16
Rachel: hours
5:16
Rachel: a
5:17
Rachel: week
5:17
Rachel: cranking
5:17
Rachel: out
5:17
Rachel: these
5:18
Rachel: social
5:18
Rachel: posts
5:19
Rachel: so
5:19
Rachel: that
5:19
Rachel: I
5:19
Rachel: can
5:20
Rachel: keep
5:20
Rachel: talking
5:20
Rachel: to
5:21
Rachel: these
5:21
Rachel: unaligned
5:22
Rachel: people
5:22
Rachel: that
5:22
Rachel: are
5:22
Rachel: wasting
5:23
Rachel: my
5:23
Rachel: time",
5:24
Rachel: or
5:24
Rachel: you
5:24
Rachel: can
5:24
Rachel: pivot
5:24
Rachel: in
5:25
Rachel: a
5:25
Rachel: more
5:25
Rachel: intentional
5:25
Rachel: manner
5:26
Jessica: Yeah.
5:27
Jessica: And
5:27
Jessica: you
5:27
Jessica: know,
5:27
Jessica: I've
5:27
Jessica: gotta
5:27
Jessica: throw
5:27
Jessica: in
5:28
Jessica: my
5:28
Jessica: little
5:28
Jessica: AI
5:28
Jessica: hacks
5:29
Jessica: here,
5:29
Jessica: but
5:30
Jessica: one
5:30
Jessica: of
5:30
Jessica: the
5:30
Jessica: things
5:30
Jessica: that
5:31
Jessica: I
5:31
Jessica: do
5:31
Jessica: for
5:31
Jessica: my
5:31
Jessica: clients
5:32
Jessica: so
5:32
Jessica: that
5:32
Jessica: I
5:32
Jessica: go
5:33
Jessica: into
5:33
Jessica: their
5:33
Jessica: intake
5:34
Jessica: forms,
5:35
Jessica: and
5:35
Jessica: I
5:35
Jessica: will
5:35
Jessica: download
5:35
Jessica: their
5:36
Jessica: Calendly
5:36
Jessica: or
5:36
Jessica: whatever
5:37
Jessica: they're
5:37
Jessica: using
5:37
Jessica: to
5:37
Jessica: schedule
5:38
Jessica: those
5:38
Jessica: strategy
5:38
Jessica: or
5:39
Jessica: discovery
5:39
Jessica: calls.
5:40
Jessica: And
5:40
Jessica: on
5:40
Jessica: those
5:41
Jessica: applications,
5:41
Jessica: we're
5:42
Jessica: asking,
5:42
Jessica: not
5:42
Jessica: only
5:43
Jessica: where
5:43
Jessica: did
5:43
Jessica: we
5:43
Jessica: find
5:43
Jessica: them
5:43
Jessica: from,
5:44
Jessica: but
5:44
Jessica: also
5:44
Jessica: pain
5:45
Jessica: points,
5:45
Jessica: desires.
5:46
Jessica: If
5:46
Jessica: you're
5:46
Jessica: a
5:47
Jessica: health
5:47
Jessica: practitioner,
5:47
Jessica: symptoms.
5:49
Jessica: If
5:49
Jessica: you
5:49
Jessica: could
5:49
Jessica: wave
5:49
Jessica: a
5:49
Jessica: magic
5:50
Jessica: wand
5:50
Jessica: and
5:50
Jessica: we
5:50
Jessica: could
5:51
Jessica: do
5:51
Jessica: anything
5:51
Jessica: in
5:51
Jessica: 90
5:51
Jessica: days,
5:51
Jessica: what
5:52
Jessica: could
5:52
Jessica: it
5:52
Jessica: be?
5:52
Jessica: Getting
5:53
Jessica: all
5:53
Jessica: of
5:53
Jessica: that
5:53
Jessica: information
5:54
Jessica: and
5:54
Jessica: then
5:54
Jessica: integrating
5:55
Jessica: it
5:55
Jessica: into
5:56
Jessica: your
5:56
Jessica: marketing
5:57
Jessica: is,
5:57
Jessica: a
5:57
Jessica: really
5:58
Jessica: great
5:58
Jessica: way
5:59
Jessica: to
5:59
Jessica: use
6:00
Jessica: AI
6:00
Jessica: to
6:00
Jessica: synthesize
6:00
Jessica: all
6:01
Jessica: of
6:01
Jessica: that
6:01
Jessica: data.
6:01
Jessica: Because
6:02
Jessica: before,
6:02
Jessica: I
6:02
Jessica: don't
6:02
Jessica: even
6:02
Jessica: know
6:02
Jessica: how
6:03
Jessica: marketers
6:03
Jessica: used
6:03
Jessica: to
6:03
Jessica: do
6:04
Jessica: it
6:04
Jessica: Like,
6:04
Jessica: go
6:05
Jessica: through
6:05
Jessica: and
6:05
Jessica: put
6:06
Jessica: tick
6:06
Jessica: marks
6:06
Jessica: down.
6:07
Jessica: But
6:07
Jessica: it's
6:07
Jessica: amazing
6:08
Jessica: that
6:08
Jessica: you
6:08
Jessica: can
6:08
Jessica: put,
6:08
Jessica: 400
6:09
Jessica: leads
6:09
Jessica: into
6:10
Jessica: AI,
6:11
Jessica: and
6:11
Jessica: then
6:11
Jessica: it
6:11
Jessica: can
6:11
Jessica: kinda
6:12
Jessica: give
6:12
Jessica: you
6:12
Jessica: an
6:12
Jessica: overview
6:13
Jessica: of
6:13
Jessica: who
6:13
Jessica: your
6:13
Jessica: client
6:14
Jessica: avatar
6:14
Jessica: is.
6:15
Jessica: So
6:15
Jessica: if
6:15
Jessica: you
6:15
Jessica: haven't
6:15
Jessica: done
6:15
Jessica: that
6:16
Jessica: yet,
6:16
Jessica: do
6:16
Jessica: it.
6:16
Jessica: Just
6:16
Jessica: make
6:17
Jessica: sure
6:17
Jessica: you
6:17
Jessica: remove
6:17
Jessica: your
6:17
Jessica: name,
6:18
Jessica: the
6:18
Jessica: names
6:19
Jessica: of
6:19
Jessica: your
6:19
Jessica: clients
6:20
Jessica: from
6:20
Jessica: that
6:20
Jessica: CSV
6:21
Jessica: before
6:21
Jessica: you
6:21
Jessica: upload
6:21
Jessica: it
6:22
Jessica: for
6:22
Jessica: HIPAA
6:22
Jessica: compliance
6:23
Jessica: and
6:23
Jessica: whatnot.
6:24
Rachel: So
6:24
Rachel: then
6:24
Rachel: this
6:24
Rachel: brings
6:24
Rachel: us
6:25
Rachel: to
6:25
Rachel: our
6:25
Rachel: second
6:26
Rachel: audit,
6:26
Rachel: which
6:27
Rachel: is
6:27
Rachel: the
6:27
Rachel: offer
6:28
Rachel: audit,
6:28
Rachel: and
6:28
Rachel: I
6:28
Rachel: was
6:28
Rachel: literally
6:29
Rachel: just
6:29
Rachel: telling
6:29
Rachel: Jess
6:30
Rachel: that
6:30
Rachel: I
6:30
Rachel: went
6:30
Rachel: through
6:31
Rachel: Offer
6:31
Rachel: Optimizer
6:32
Rachel: Olivia
6:33
Rachel: using
6:33
Rachel: our
6:33
Rachel: assistant
6:34
Rachel: in
6:34
Rachel: the
6:34
Rachel: lab
6:35
Rachel: to
6:35
Rachel: do
6:35
Rachel: this
6:35
Rachel: in
6:35
Rachel: my
6:36
Rachel: business
6:36
Rachel: on
6:36
Rachel: Friday,
6:37
Rachel: because
6:37
Rachel: I
6:37
Rachel: realized
6:38
Rachel: that
6:38
Rachel: there
6:38
Rachel: was
6:38
Rachel: a
6:38
Rachel: lot
6:39
Rachel: of
6:39
Rachel: areas
6:40
Rachel: of
6:40
Rachel: cannibalization
6:41
Rachel: of
6:41
Rachel: my
6:42
Rachel: traffic
6:42
Rachel: and
6:42
Rachel: stuff
6:43
Rachel: with
6:43
Rachel: this,
6:43
Rachel: and
6:44
Rachel: really,
6:44
Rachel: because
6:45
Rachel: I
6:45
Rachel: had
6:45
Rachel: this
6:45
Rachel: audit
6:46
Rachel: done,
6:47
Rachel: gave
6:47
Rachel: me
6:47
Rachel: this
6:48
Rachel: insight
6:49
Rachel: to
6:49
Rachel: be
6:49
Rachel: able
6:49
Rachel: to
6:49
Rachel: say
6:50
Rachel: 100%
6:50
Rachel: this
6:50
Rachel: is
6:51
Rachel: the
6:51
Rachel: right
6:51
Rachel: move,
6:52
Rachel: and
6:52
Rachel: I
6:52
Rachel: could
6:52
Rachel: make
6:53
Rachel: it
6:53
Rachel: without
6:53
Rachel: sitting
6:53
Rachel: there
6:54
Rachel: and
6:54
Rachel: second
6:54
Rachel: guessing
6:55
Rachel: or
6:55
Rachel: worrying
6:55
Rachel: if
6:56
Rachel: I'm
6:56
Rachel: cutting
6:56
Rachel: specific
6:57
Rachel: revenues
6:58
Rachel: and
6:58
Rachel: all
6:58
Rachel: of
6:58
Rachel: that.
6:58
Rachel: But
6:59
Rachel: this
6:59
Rachel: one
6:59
Rachel: is
7:00
Rachel: I
7:00
Rachel: would
7:00
Rachel: say,
7:00
Rachel: valuable
7:01
Rachel: because
7:01
Rachel: it
7:01
Rachel: really
7:02
Rachel: does
7:02
Rachel: make
7:03
Rachel: such
7:03
Rachel: an
7:04
Rachel: impact.
7:05
Jessica: So
7:05
Jessica: number
7:05
Jessica: one,
7:05
Jessica: you're
7:05
Jessica: going
7:06
Jessica: to
7:06
Jessica: want
7:07
Jessica: to
7:07
Jessica: rank
7:08
Jessica: your
7:08
Jessica: offers
7:09
Jessica: by
7:09
Jessica: revenue.
7:09
Jessica: So
7:09
Jessica: which
7:10
Jessica: ones
7:10
Jessica: are
7:10
Jessica: bringing
7:10
Jessica: you
7:10
Jessica: the
7:10
Jessica: most
7:11
Jessica: money,
7:11
Jessica: which
7:11
Jessica: ones
7:12
Jessica: are
7:12
Jessica: bringing
7:13
Jessica: the
7:13
Jessica: least?
7:14
Jessica: And
7:14
Jessica: then
7:14
Jessica: I
7:14
Jessica: want
7:15
Jessica: you
7:15
Jessica: to
7:15
Jessica: rank
7:15
Jessica: them
7:16
Jessica: by
7:16
Jessica: effort.
7:16
Jessica: So
7:17
Jessica: which
7:17
Jessica: ones
7:17
Jessica: are
7:18
Jessica: taking
7:18
Jessica: the
7:18
Jessica: most
7:18
Jessica: amount
7:19
Jessica: of
7:19
Jessica: your
7:19
Jessica: time
7:20
Jessica: versus
7:20
Jessica: which
7:20
Jessica: ones
7:21
Jessica: aren't?
7:21
Jessica: Even
7:22
Jessica: better,
7:22
Jessica: if
7:22
Jessica: you
7:22
Jessica: know
7:23
Jessica: how
7:23
Jessica: many
7:24
Jessica: hours
7:24
Jessica: it
7:24
Jessica: takes
7:25
Jessica: for
7:25
Jessica: you
7:25
Jessica: to
7:25
Jessica: deliver
7:26
Jessica: that
7:26
Jessica: offer,
7:26
Jessica: which
7:26
Jessica: a
7:26
Jessica: lot
7:27
Jessica: of
7:27
Jessica: people
7:27
Jessica: don't,
7:27
Jessica: but
7:27
Jessica: if
7:27
Jessica: you
7:28
Jessica: don't,
7:28
Jessica: it's
7:28
Jessica: a
7:28
Jessica: great
7:28
Jessica: time
7:28
Jessica: to
7:29
Jessica: figure
7:29
Jessica: out
7:29
Jessica: how
7:29
Jessica: many
7:30
Jessica: hours
7:30
Jessica: does
7:30
Jessica: it
7:30
Jessica: take
7:30
Jessica: to
7:31
Jessica: actually
7:31
Jessica: deliver
7:32
Jessica: this
7:32
Jessica: offer.
7:33
Jessica: And
7:33
Jessica: then
7:33
Jessica: what
7:34
Jessica: you
7:34
Jessica: can
7:34
Jessica: do
7:34
Jessica: is
7:34
Jessica: divide
7:35
Jessica: your
7:35
Jessica: revenue
7:36
Jessica: by
7:36
Jessica: the
7:36
Jessica: hours
7:36
Jessica: that
7:36
Jessica: it
7:37
Jessica: takes
7:37
Jessica: to
7:37
Jessica: deliver,
7:37
Jessica: and
7:38
Jessica: you're
7:38
Jessica: gonna
7:38
Jessica: get
7:38
Jessica: your
7:38
Jessica: revenue
7:39
Jessica: to
7:39
Jessica: time
7:39
Jessica: ratio.
7:40
Jessica: And
7:40
Jessica: the
7:41
Jessica: ones
7:41
Jessica: that
7:41
Jessica: have
7:41
Jessica: the
7:42
Jessica: lowest
7:43
Jessica: time
7:43
Jessica: to
7:43
Jessica: effort
7:44
Jessica: ratio
7:44
Jessica: that
7:44
Jessica: give
7:45
Jessica: you
7:45
Jessica: the
7:45
Jessica: most
7:46
Jessica: amount
7:46
Jessica: of
7:46
Jessica: revenue
7:46
Jessica: with
7:46
Jessica: the
7:46
Jessica: least
7:47
Jessica: amount
7:47
Jessica: of
7:47
Jessica: effort
7:48
Jessica: are
7:48
Jessica: those
7:48
Jessica: are
7:48
Jessica: might
7:48
Jessica: be
7:49
Jessica: the
7:49
Jessica: ones
7:49
Jessica: you
7:49
Jessica: wanna
7:49
Jessica: keep.
7:49
Jessica: Unless,
7:50
Jessica: caveat
7:51
Jessica: here,
7:51
Jessica: 'cause
7:51
Jessica: we're
7:51
Jessica: life
7:52
Jessica: first
7:52
Jessica: and
7:52
Jessica: we're,
7:53
Jessica: you
7:53
Jessica: know,
7:53
Jessica: we
7:53
Jessica: do
7:53
Jessica: believe
7:54
Jessica: that
7:54
Jessica: you
7:54
Jessica: have
7:54
Jessica: to
7:54
Jessica: eat
7:54
Jessica: a
7:54
Jessica: shit
7:54
Jessica: sandwich
7:55
Jessica: every
7:55
Jessica: now
7:55
Jessica: and
7:56
Jessica: then,
7:56
Jessica: but
7:56
Jessica: you
7:56
Jessica: shouldn't
7:56
Jessica: have
7:56
Jessica: to
7:57
Jessica: when
7:57
Jessica: you're
7:57
Jessica: delivering
7:57
Jessica: your
7:58
Jessica: offer
7:58
Jessica: every
7:58
Jessica: time.
7:59
Jessica: If
7:59
Jessica: your
7:59
Jessica: offer,
8:00
Jessica: you
8:00
Jessica: absolutely
8:01
Jessica: hate
8:01
Jessica: to
8:01
Jessica: do
8:01
Jessica: it,
8:01
Jessica: you
8:01
Jessica: hate
8:02
Jessica: to
8:02
Jessica: deliver
8:02
Jessica: it,
8:03
Jessica: then
8:03
Jessica: that
8:03
Jessica: cuts
8:04
Jessica: it
8:04
Jessica: all.
8:04
Jessica: So
8:04
Jessica: then
8:04
Jessica: that's
8:05
Jessica: the
8:05
Jessica: third
8:05
Jessica: column
8:05
Jessica: is,
8:05
Jessica: how
8:06
Jessica: much
8:06
Jessica: joy
8:06
Jessica: do
8:06
Jessica: you
8:07
Jessica: get
8:07
Jessica: and
8:07
Jessica: satisfaction
8:08
Jessica: do
8:08
Jessica: you
8:08
Jessica: get
8:09
Jessica: from
8:09
Jessica: delivering
8:10
Jessica: this
8:10
Jessica: offer
8:11
Jessica: all
8:11
Jessica: the
8:11
Jessica: time?
8:11
Jessica: For
8:12
Jessica: example,
8:13
Jessica: I
8:13
Jessica: could
8:13
Jessica: probably
8:14
Jessica: do
8:14
Jessica: a
8:14
Jessica: lot
8:15
Jessica: more,
8:15
Jessica: bring
8:15
Jessica: in
8:15
Jessica: a
8:15
Jessica: lot
8:16
Jessica: more
8:16
Jessica: clients
8:17
Jessica: for
8:17
Jessica: launch
8:18
Jessica: offers,
8:19
Jessica: but
8:19
Jessica: I'm
8:19
Jessica: very
8:19
Jessica: selective
8:20
Jessica: with
8:20
Jessica: that
8:20
Jessica: because
8:21
Jessica: it
8:21
Jessica: takes
8:21
Jessica: a
8:21
Jessica: lot
8:21
Jessica: of
8:22
Jessica: time,
8:22
Jessica: energy,
8:23
Jessica: effort,
8:23
Jessica: and
8:24
Jessica: I
8:24
Jessica: to
8:24
Jessica: do
8:24
Jessica: it
8:25
Jessica: every
8:25
Jessica: once
8:25
Jessica: in
8:25
Jessica: a
8:25
Jessica: while
8:26
Jessica: as
8:26
Jessica: a
8:26
Jessica: big
8:26
Jessica: build-up.
8:27
Jessica: But
8:27
Jessica: I
8:28
Jessica: couldn't
8:28
Jessica: even
8:28
Jessica: see
8:29
Jessica: myself
8:29
Jessica: or
8:29
Jessica: the
8:29
Jessica: amount
8:29
Jessica: of
8:30
Jessica: stress
8:30
Jessica: that
8:30
Jessica: I
8:30
Jessica: would
8:30
Jessica: have
8:31
Jessica: because
8:31
Jessica: so
8:31
Jessica: much
8:31
Jessica: is
8:31
Jessica: riding
8:32
Jessica: on
8:32
Jessica: that,
8:32
Jessica: doing
8:33
Jessica: this
8:33
Jessica: for
8:33
Jessica: multiple
8:34
Jessica: clients
8:34
Jessica: at
8:34
Jessica: a
8:34
Jessica: time.
8:35
Jessica: So
8:35
Jessica: that's
8:35
Jessica: why
8:36
Jessica: that
8:36
Jessica: offer,
8:36
Jessica: I
8:36
Jessica: kinda
8:37
Jessica: keep
8:37
Jessica: it
8:37
Jessica: at
8:37
Jessica: a
8:37
Jessica: higher
8:38
Jessica: price
8:38
Jessica: point
8:39
Jessica: and,
8:39
Jessica: you
8:39
Jessica: know,
8:40
Jessica: make
8:40
Jessica: sure
8:40
Jessica: that
8:40
Jessica: it's
8:40
Jessica: protecting
8:41
Jessica: myself
8:41
Jessica: from
8:41
Jessica: getting
8:42
Jessica: my
8:42
Jessica: energy
8:42
Jessica: drained
8:43
Jessica: from
8:43
Jessica: delivering
8:43
Jessica: an
8:43
Jessica: offer
8:44
Jessica: that
8:44
Jessica: takes
8:44
Jessica: so
8:44
Jessica: much
8:45
Jessica: out
8:45
Jessica: of
8:45
Jessica: me.
8:45
Rachel: Yeah,
8:45
Rachel: and
8:46
Rachel: I
8:46
Rachel: think
8:46
Rachel: so
8:46
Rachel: many
8:46
Rachel: people
8:47
Rachel: realize
8:47
Rachel: this
8:47
Rachel: when
8:48
Rachel: they
8:48
Rachel: do
8:48
Rachel: this
8:48
Rachel: audit
8:49
Rachel: is
8:49
Rachel: to
8:49
Rachel: realize
8:50
Rachel: that
8:50
Rachel: "Oh,
8:50
Rachel: this
8:52
Rachel: $10,000
8:54
Rachel: four-month
8:55
Rachel: package,
8:56
Rachel: my
8:56
Rachel: deliverables
8:57
Rachel: and
8:57
Rachel: my
8:57
Rachel: output
8:58
Rachel: and
8:58
Rachel: my
8:58
Rachel: time
8:59
Rachel: put
8:59
Rachel: into
8:59
Rachel: this
8:59
Rachel: is
9:00
Rachel: paying
9:00
Rachel: myself
9:01
Rachel: $30
9:01
Rachel: an
9:02
Rachel: hour."
9:02
Rachel: When
9:03
Rachel: if
9:03
Rachel: you
9:03
Rachel: were
9:03
Rachel: to
9:03
Rachel: focus
9:04
Rachel: more
9:04
Rachel: on
9:04
Rachel: strategy
9:05
Rachel: calls
9:05
Rachel: or,
9:06
Rachel: intensives
9:07
Rachel: of
9:07
Rachel: some
9:07
Rachel: sort
9:08
Rachel: and
9:08
Rachel: you're
9:08
Rachel: like,
9:08
Rachel: "Oh,
9:09
Rachel: that's
9:09
Rachel: actually
9:09
Rachel: $300
9:10
Rachel: an
9:10
Rachel: hour.
9:11
Rachel: I
9:11
Rachel: have
9:12
Rachel: systemized
9:12
Rachel: deliverables
9:13
Rachel: for
9:14
Rachel: this.
9:14
Rachel: I
9:14
Rachel: can
9:14
Rachel: crank
9:15
Rachel: it
9:15
Rachel: out
9:15
Rachel: at
9:15
Rachel: the
9:15
Rachel: highest
9:16
Rachel: value
9:17
Rachel: and
9:17
Rachel: not
9:17
Rachel: be
9:18
Rachel: in
9:18
Rachel: employee
9:19
Rachel: mode
9:20
Rachel: with
9:20
Rachel: clients
9:20
Rachel: because
9:21
Rachel: I'm
9:21
Rachel: stuck
9:21
Rachel: in
9:22
Rachel: this
9:22
Rachel: container."
9:23
Rachel: I
9:23
Rachel: think
9:23
Rachel: those
9:24
Rachel: light
9:24
Rachel: bulbs
9:25
Rachel: are
9:25
Rachel: what's
9:26
Rachel: so
9:26
Rachel: valuable
9:26
Rachel: about
9:27
Rachel: doing
9:27
Rachel: an
9:27
Rachel: offer
9:28
Rachel: audit.
9:29
Rachel: And
9:29
Rachel: then
9:29
Rachel: when
9:29
Rachel: you
9:29
Rachel: also
9:30
Rachel: have,
9:30
Rachel: maybe
9:31
Rachel: a
9:31
Rachel: smorgasbord
9:32
Rachel: of
9:32
Rachel: 15
9:32
Rachel: offers
9:33
Rachel: and
9:33
Rachel: you're
9:33
Rachel: trying
9:33
Rachel: to
9:33
Rachel: customize
9:34
Rachel: and
9:34
Rachel: a
9:34
Rachel: la
9:35
Rachel: carte
9:35
Rachel: everything,
9:36
Rachel: this
9:36
Rachel: gives
9:37
Rachel: you
9:37
Rachel: clarity
9:37
Rachel: on
9:38
Rachel: saying,
9:38
Rachel: "Yeah,
9:38
Rachel: that's
9:39
Rachel: not
9:39
Rachel: actually
9:40
Rachel: the
9:40
Rachel: way
9:41
Rachel: to
9:41
Rachel: operate
9:41
Rachel: in
9:41
Rachel: your
9:42
Rachel: business."
9:42
Rachel: I
9:42
Rachel: think
9:43
Rachel: that's
9:43
Rachel: the
9:43
Rachel: one
9:43
Rachel: of
9:43
Rachel: the
9:43
Rachel: most
9:44
Rachel: important
9:44
Rachel: parts
9:44
Rachel: of
9:44
Rachel: this
9:45
Rachel: as
9:45
Rachel: well.
9:45
Jessica: I
9:46
Jessica: think
9:46
Jessica: it's
9:46
Jessica: so
9:46
Jessica: funny
9:46
Jessica: how
9:46
Jessica: you
9:46
Jessica: brought
9:47
Jessica: up
9:47
Jessica: the,
9:47
Jessica: almost
9:47
Jessica: retainer
9:48
Jessica: model
9:48
Jessica: because
9:48
Jessica: I
9:48
Jessica: think
9:49
Jessica: especially
9:49
Jessica: for,
9:50
Jessica: you
9:50
Jessica: know,
9:50
Jessica: OBMs
9:51
Jessica: or
9:51
Jessica: what
9:51
Jessica: I
9:51
Jessica: do,
9:52
Jessica: that's
9:52
Jessica: kind
9:52
Jessica: of
9:52
Jessica: the
9:52
Jessica: model
9:52
Jessica: everyone
9:53
Jessica: follows
9:53
Jessica: is
9:54
Jessica: "Oh,
9:54
Jessica: you
9:54
Jessica: know,
9:54
Jessica: you'll
9:55
Jessica: have
9:55
Jessica: me
9:55
Jessica: on
9:55
Jessica: retainer,
9:56
Jessica: so
9:56
Jessica: you
9:56
Jessica: can
9:56
Jessica: tap
9:57
Jessica: into
9:57
Jessica: me
9:57
Jessica: at
9:57
Jessica: any
9:57
Jessica: time,"
9:58
Jessica: blah,
9:58
Jessica: blah,
9:58
Jessica: blah,
9:58
Jessica: blah,
9:58
Jessica: blah.
9:59
Jessica: There
9:59
Jessica: was
10:00
Jessica: a
10:00
Jessica: time
10:00
Jessica: where
10:00
Jessica: I
10:00
Jessica: had
10:00
Jessica: five
10:00
Jessica: retainer
10:01
Jessica: clients,
10:01
Jessica: and
10:02
Jessica: it
10:02
Jessica: got
10:02
Jessica: to
10:02
Jessica: a
10:02
Jessica: point
10:03
Jessica: where
10:03
Jessica: I
10:03
Jessica: cannot
10:04
Jessica: realistically
10:05
Jessica: have
10:05
Jessica: my
10:05
Jessica: brain
10:06
Jessica: in
10:06
Jessica: six
10:06
Jessica: different
10:06
Jessica: businesses
10:07
Jessica: where
10:07
Jessica: I'm
10:08
Jessica: supposed
10:08
Jessica: to
10:08
Jessica: be
10:08
Jessica: managing
10:09
Jessica: at
10:09
Jessica: the
10:09
Jessica: same
10:09
Jessica: level
10:10
Jessica: as
10:10
Jessica: almost
10:10
Jessica: the
10:10
Jessica: business
10:11
Jessica: owner
10:11
Jessica: every
10:11
Jessica: single
10:12
Jessica: person.
10:13
Jessica: I
10:13
Jessica: don't
10:13
Jessica: even
10:13
Jessica: know
10:13
Jessica: how
10:13
Jessica: I
10:13
Jessica: used
10:14
Jessica: to
10:14
Jessica: do
10:14
Jessica: that.
10:14
Jessica: So
10:14
Jessica: then
10:15
Jessica: I
10:15
Jessica: definitely
10:15
Jessica: scaled
10:16
Jessica: back,
10:16
Jessica: and
10:16
Jessica: now
10:16
Jessica: the
10:16
Jessica: maximum
10:17
Jessica: number
10:17
Jessica: of
10:17
Jessica: retainers,
10:18
Jessica: I
10:18
Jessica: take
10:19
Jessica: are
10:19
Jessica: two,
10:19
Jessica: maybe
10:20
Jessica: three.
10:20
Jessica: And
10:21
Jessica: then
10:21
Jessica: I
10:21
Jessica: made
10:22
Jessica: up
10:22
Jessica: that
10:22
Jessica: revenue
10:22
Jessica: by
10:23
Jessica: filling
10:23
Jessica: in
10:23
Jessica: some
10:23
Jessica: of
10:23
Jessica: those
10:24
Jessica: more
10:24
Jessica: project-based,
10:25
Jessica: very,
10:26
Jessica: standard
10:26
Jessica: deliverable
10:27
Jessica: items,
10:28
Jessica: and
10:29
Jessica: my
10:29
Jessica: stress
10:30
Jessica: levels
10:30
Jessica: have,
10:30
Jessica: plummeted
10:31
Jessica: because
10:32
Rachel: Yeah.
10:32
Jessica: that's
10:32
Jessica: a
10:32
Jessica: lot
10:32
Jessica: of
10:32
Jessica: work
10:33
Jessica: for
10:33
Jessica: your
10:33
Jessica: brain
10:33
Rachel: Yeah,
10:34
Rachel: side
10:34
Rachel: note
10:34
Rachel: here.
10:35
Rachel: I
10:35
Rachel: have
10:35
Rachel: a
10:35
Rachel: whiteboard
10:36
Rachel: that
10:36
Rachel: I
10:36
Rachel: used
10:36
Rachel: in
10:36
Rachel: my
10:37
Rachel: very
10:37
Rachel: first
10:37
Rachel: year
10:38
Rachel: of
10:38
Rachel: business
10:38
Rachel: where
10:38
Rachel: I
10:38
Rachel: would
10:39
Rachel: write
10:39
Rachel: my
10:39
Rachel: monthly
10:40
Rachel: clients
10:41
Rachel: and
10:41
Rachel: then
10:41
Rachel: kinda
10:41
Rachel: like
10:41
Rachel: the
10:41
Rachel: Post-It
10:42
Rachel: Note
10:42
Rachel: launch
10:43
Rachel: strategy
10:43
Rachel: where
10:43
Rachel: people
10:43
Rachel: were
10:44
Rachel: like,
10:44
Rachel: "Ooh,
10:44
Rachel: another
10:44
Rachel: client."
10:45
Rachel: here,
10:45
Rachel: because
10:46
Rachel: it's
10:46
Rachel: so
10:46
Rachel: old
10:46
Rachel: and
10:46
Rachel: I
10:46
Rachel: never
10:47
Rachel: washed
10:47
Rachel: it
10:47
Rachel: off
10:47
Rachel: with
10:48
Rachel: my
10:48
Rachel: little
10:48
Rachel: Expo
10:49
Rachel: eraser
10:49
Rachel: or
10:49
Rachel: whatever,
10:50
Rachel: it's
10:50
Rachel: faded
10:51
Rachel: and
10:51
Rachel: engraved
10:52
Rachel: in
10:52
Rachel: where
10:52
Rachel: it's
10:52
Rachel: seven
10:54
Rachel: clients
10:54
Rachel: at
10:55
Rachel: full
10:56
Rachel: management
10:57
Rachel: of
10:57
Rachel: their
10:57
Rachel: emails,
10:58
Rachel: and
10:58
Rachel: it
10:58
Rachel: was
10:58
Rachel: just
10:59
Rachel: me.
10:59
Rachel: I
10:59
Rachel: had
10:59
Rachel: no
11:00
Rachel: VA
11:00
Rachel: or
11:00
Rachel: anything
11:00
Rachel: like
11:01
Rachel: that.
11:01
Rachel: And
11:01
Rachel: I
11:01
Rachel: was
11:01
Rachel: like,
11:02
Rachel: yeah,
11:02
Rachel: I
11:02
Rachel: was
11:03
Rachel: killing
11:03
Rachel: it
11:03
Rachel: with
11:03
Rachel: the
11:03
Rachel: $18,000
11:05
Rachel: months,
11:05
Rachel: but
11:06
Rachel: was
11:06
Rachel: I
11:06
Rachel: also
11:07
Rachel: brain
11:07
Rachel: dead,
11:07
Rachel: and
11:08
Rachel: exhausted,
11:08
Rachel: and
11:09
Rachel: burnt
11:09
Rachel: out,
11:09
Rachel: and
11:10
Rachel: stressed,
11:11
Rachel: and
11:11
Rachel: all
11:11
Rachel: of
11:11
Rachel: those
11:12
Rachel: things?
11:12
Rachel: 100%.
11:13
Rachel: And
11:13
Rachel: then
11:13
Rachel: when
11:13
Rachel: I
11:14
Rachel: finally
11:14
Rachel: started
11:14
Rachel: doing
11:15
Rachel: true
11:15
Rachel: offer
11:15
Rachel: audits
11:16
Rachel: is
11:16
Rachel: when
11:16
Rachel: I
11:16
Rachel: was
11:16
Rachel: capped
11:17
Rachel: at
11:18
Rachel: four,
11:18
Rachel: maybe
11:19
Rachel: three
11:19
Rachel: doing
11:20
Rachel: strategy
11:20
Rachel: sessions
11:21
Rachel: because
11:21
Rachel: it
11:21
Rachel: brings
11:21
Rachel: me
11:22
Rachel: joy
11:22
Rachel: to
11:22
Rachel: help
11:22
Rachel: people
11:23
Rachel: still,
11:23
Rachel: and
11:24
Rachel: then
11:24
Rachel: I
11:24
Rachel: need
11:24
Rachel: to
11:24
Rachel: figure
11:24
Rachel: out
11:25
Rachel: this
11:25
Rachel: part
11:25
Rachel: over
11:25
Rachel: here.
11:25
Rachel: But
11:25
Rachel: that
11:26
Rachel: doesn't
11:26
Rachel: come
11:26
Rachel: to
11:27
Rachel: you
11:27
Rachel: when
11:27
Rachel: you're
11:27
Rachel: just
11:27
Rachel: looking
11:28
Rachel: at
11:28
Rachel: the,
11:28
Rachel: Oh,
11:28
Rachel: it
11:28
Rachel: makes
11:29
Rachel: me
11:29
Rachel: a
11:29
Rachel: lot
11:29
Rachel: of
11:29
Rachel: money"
11:30
Rachel: answer,
11:31
Rachel: because
11:31
Rachel: that's
11:32
Rachel: only
11:32
Rachel: a
11:33
Rachel: fraction
11:34
Rachel: of
11:34
Rachel: the
11:34
Rachel: actual
11:35
Rachel: equation
11:36
Rachel: here
11:36
Rachel: when
11:36
Rachel: you're
11:37
Rachel: looking
11:37
Rachel: at
11:37
Rachel: life
11:37
Rachel: first
11:38
Rachel: business
11:39
Rachel: structures.
11:40
Jessica: Yep,
11:40
Jessica: yep.
11:40
Jessica: All
11:40
Jessica: right,
11:41
Jessica: and
11:41
Jessica: then
11:41
Jessica: moving
11:41
Jessica: into
11:42
Jessica: audit
11:42
Jessica: number
11:42
Jessica: three,
11:42
Jessica: we
11:42
Jessica: wanna
11:43
Jessica: make
11:43
Jessica: sure
11:43
Jessica: that
11:43
Jessica: we're
11:43
Jessica: looking
11:44
Jessica: at
11:44
Jessica: our
11:44
Jessica: marketing
11:45
Jessica: so
11:45
Jessica: our
11:46
Jessica: marketing
11:46
Jessica: bridges,
11:47
Jessica: our
11:47
Jessica: lead
11:47
Jessica: magnets,
11:48
Jessica: and
11:48
Jessica: then
11:48
Jessica: also
11:49
Jessica: our
11:49
Jessica: traffic
11:50
Jessica: sources.
11:51
Jessica: So
11:51
Jessica: I'll
11:51
Jessica: let
11:52
Jessica: you
11:52
Jessica: walk
11:52
Jessica: us
11:52
Jessica: through
11:53
Jessica: marketing
11:53
Jessica: ecosystem
11:54
Jessica: magician.
11:55
Rachel: Yeah.
11:55
Rachel: So
11:56
Rachel: when
11:57
Rachel: you're
11:57
Rachel: looking
11:58
Rachel: at
11:58
Rachel: your
11:58
Rachel: marketing
11:58
Rachel: and
11:58
Rachel: traffic
11:58
Rachel: audit,
11:59
Rachel: there
11:59
Rachel: is
12:00
Rachel: that
12:00
Rachel: effort
12:00
Rachel: ratio
12:01
Rachel: here,
12:01
Rachel: right?
12:02
Rachel: You
12:02
Rachel: wanna
12:02
Rachel: look
12:02
Rachel: at
12:03
Rachel: your
12:03
Rachel: traffic
12:03
Rachel: sources.
12:04
Rachel: So
12:04
Rachel: how
12:04
Rachel: are
12:04
Rachel: people
12:04
Rachel: actually
12:05
Rachel: finding
12:05
Rachel: you?
12:06
Rachel: You're
12:06
Rachel: breaking
12:06
Rachel: this
12:07
Rachel: audit
12:07
Rachel: into
12:08
Rachel: your
12:08
Rachel: funnel.
12:08
Rachel: So
12:09
Rachel: you
12:09
Rachel: have
12:09
Rachel: your
12:09
Rachel: top
12:09
Rachel: of
12:09
Rachel: funnel,
12:10
Rachel: how
12:10
Rachel: are
12:10
Rachel: people
12:10
Rachel: finding
12:11
Rachel: you?
12:11
Rachel: Are
12:11
Rachel: they
12:11
Rachel: coming
12:11
Rachel: through
12:12
Rachel: referrals,
12:13
Rachel: social?
12:13
Rachel: Do
12:13
Rachel: you
12:14
Rachel: have
12:14
Rachel: a
12:14
Rachel: podcast?
12:14
Rachel: All
12:15
Rachel: of
12:15
Rachel: those
12:15
Rachel: things.
12:16
Rachel: And
12:16
Rachel: what's
12:16
Rachel: really
12:17
Rachel: important
12:17
Rachel: here
12:17
Rachel: is
12:17
Rachel: that
12:17
Rachel: we
12:18
Rachel: want
12:18
Rachel: to
12:18
Rachel: be
12:18
Rachel: as
12:19
Rachel: real
12:19
Rachel: as
12:20
Rachel: possible.
12:20
Rachel: We
12:20
Rachel: do
12:21
Rachel: not
12:21
Rachel: want
12:21
Rachel: to
12:21
Rachel: assume
12:22
Rachel: we
12:22
Rachel: know
12:23
Rachel: what
12:23
Rachel: our
12:23
Rachel: actual
12:23
Rachel: traffic
12:24
Rachel: sources
12:24
Rachel: are,
12:26
Rachel: and
12:26
Rachel: that's
12:26
Rachel: important
12:27
Rachel: because
12:28
Rachel: as
12:28
Rachel: we're
12:28
Rachel: building
12:28
Rachel: out
12:29
Rachel: the
12:29
Rachel: plan
12:29
Rachel: to
12:29
Rachel: go
12:30
Rachel: forward
12:30
Rachel: and
12:30
Rachel: make
12:31
Rachel: actionable
12:31
Rachel: decisions
12:32
Rachel: on
12:32
Rachel: this,
12:33
Rachel: you
12:33
Rachel: can't
12:33
Rachel: base
12:34
Rachel: it
12:34
Rachel: off
12:34
Rachel: of
12:34
Rachel: assumptions.
12:35
Rachel: You
12:35
Rachel: have
12:35
Rachel: to
12:35
Rachel: base
12:36
Rachel: it
12:36
Rachel: off
12:36
Rachel: of
12:36
Rachel: validation.
12:37
Rachel: then
12:37
Rachel: that
12:37
Rachel: brings
12:37
Rachel: you
12:38
Rachel: further
12:38
Rachel: into
12:38
Rachel: the
12:38
Rachel: funnel,
12:39
Rachel: and
12:39
Rachel: the
12:39
Rachel: area
12:39
Rachel: that
12:39
Rachel: you're
12:39
Rachel: gonna
12:40
Rachel: look
12:40
Rachel: at
12:41
Rachel: is
12:41
Rachel: where
12:41
Rachel: are
12:41
Rachel: your
12:41
Rachel: conversions
12:42
Rachel: happening?
12:42
Rachel: Are
12:42
Rachel: they
12:43
Rachel: happening
12:43
Rachel: on
12:44
Rachel: social
12:44
Rachel: still?
12:44
Rachel: Are
12:45
Rachel: they
12:45
Rachel: moving
12:45
Rachel: into
12:45
Rachel: the
12:45
Rachel: email
12:46
Rachel: list?
12:46
Rachel: Were
12:46
Rachel: they
12:46
Rachel: happening
12:47
Rachel: on
12:47
Rachel: a
12:47
Rachel: lead
12:48
Rachel: magnet?
12:48
Rachel: you
12:48
Rachel: have
12:49
Rachel: people
12:49
Rachel: funneling
12:50
Rachel: into
12:50
Rachel: that?
12:51
Rachel: Where
12:51
Rachel: are
12:51
Rachel: the
12:51
Rachel: actions
12:52
Rachel: that
12:52
Rachel: somebody's
12:52
Rachel: taking
12:53
Rachel: after
12:53
Rachel: they
12:53
Rachel: find
12:54
Rachel: you
12:54
Rachel: is
12:54
Rachel: that
12:54
Rachel: key.
12:55
Rachel: I
12:55
Rachel: can't
12:56
Rachel: tell
12:56
Rachel: you
12:56
Rachel: the
12:56
Rachel: amount
12:57
Rachel: of
12:57
Rachel: businesses
12:58
Rachel: that
12:58
Rachel: I
12:58
Rachel: have
12:58
Rachel: been
12:58
Rachel: in
12:59
Rachel: that
12:59
Rachel: do
12:59
Rachel: not
13:00
Rachel: know
13:00
Rachel: their
13:01
Rachel: conversion
13:01
Rachel: rates.
13:02
Rachel: Plain
13:02
Rachel: and
13:02
Rachel: simple,
13:03
Rachel: are
13:03
Rachel: like,
13:03
Rachel: "I
13:03
Rachel: don't
13:04
Rachel: know."
13:04
Rachel: like,
13:04
Rachel: "What
13:04
Rachel: do
13:04
Rachel: you
13:04
Rachel: mean?"
13:05
Rachel: You
13:06
Rachel: should
13:06
Rachel: really
13:06
Rachel: know
13:06
Rachel: these
13:07
Rachel: things.
13:07
Rachel: No
13:08
Rachel: judgment,
13:08
Rachel: again,
13:08
Rachel: but
13:09
Jessica: And
13:09
Jessica: ideally
13:09
Jessica: you're
13:09
Jessica: looking,
13:10
Jessica: when
13:10
Jessica: we
13:10
Jessica: say
13:10
Jessica: conversion
13:11
Jessica: rates,
13:11
Jessica: we're
13:11
Jessica: converting
13:12
Jessica: from
13:12
Jessica: one
13:12
Jessica: step
13:12
Jessica: to
13:13
Jessica: the
13:13
Jessica: other.
13:13
Jessica: So
13:13
Jessica: converts
13:14
Jessica: from
13:14
Jessica: social
13:15
Jessica: to
13:15
Jessica: now
13:16
Jessica: they're
13:16
Jessica: on
13:16
Jessica: their
13:16
Jessica: email
13:17
Jessica: list.
13:17
Jessica: Converts
13:17
Jessica: from
13:18
Jessica: now
13:18
Jessica: they
13:18
Jessica: are
13:18
Jessica: on
13:18
Jessica: your
13:18
Jessica: email
13:19
Jessica: list
13:19
Jessica: to
13:20
Jessica: a
13:20
Jessica: strategy
13:20
Jessica: call.
13:21
Jessica: Converts
13:21
Jessica: from
13:21
Jessica: strategy
13:22
Jessica: call
13:22
Jessica: to
13:23
Jessica: now
13:23
Jessica: they
13:24
Jessica: are
13:25
Jessica: a
13:25
Jessica: client.
13:25
Jessica: Converts
13:26
Jessica: from
13:26
Jessica: they're
13:26
Jessica: a
13:27
Jessica: client
13:27
Jessica: to
13:27
Jessica: they're
13:27
Jessica: in
13:27
Jessica: your
13:28
Jessica: extension.
13:28
Jessica: Each
13:29
Jessica: one
13:29
Jessica: of
13:29
Jessica: those
13:29
Jessica: pieces,
13:30
Jessica: if
13:30
Jessica: you're
13:31
Jessica: looking
13:31
Jessica: at
13:31
Jessica: conversion
13:32
Jessica: rates,
13:33
Jessica: and
13:33
Jessica: you
13:33
Jessica: can
13:33
Jessica: go
13:33
Jessica: in
13:34
Jessica: and
13:34
Jessica: zoom
13:34
Jessica: in
13:34
Jessica: on
13:34
Jessica: the
13:34
Jessica: one
13:35
Jessica: that's
13:35
Jessica: the
13:35
Jessica: lowest,
13:36
Jessica: and
13:36
Jessica: that's
13:36
Jessica: gonna
13:37
Jessica: show
13:37
Jessica: you
13:37
Jessica: where
13:37
Jessica: you
13:37
Jessica: need
13:38
Jessica: to
13:38
Jessica: create
13:38
Jessica: your
13:38
Jessica: next
13:38
Jessica: project
13:39
Jessica: or
13:39
Jessica: create
13:39
Jessica: your
13:39
Jessica: next
13:40
Jessica: effort
13:40
Jessica: or
13:40
Jessica: initiative
13:41
Jessica: around
13:41
Jessica: it.
13:42
Jessica: Because,
13:43
Jessica: you
13:43
Jessica: know,
13:44
Jessica: if
13:44
Jessica: I've
13:44
Jessica: got
13:44
Jessica: a
13:44
Jessica: lead
13:44
Jessica: magnet
13:45
Jessica: that's
13:45
Jessica: got
13:46
Jessica: amazing
13:47
Jessica: conversions,
13:48
Jessica: but
13:48
Jessica: there's
13:48
Jessica: nobody
13:49
Jessica: going
13:49
Jessica: in
13:49
Jessica: it,
13:49
Jessica: then
13:50
Jessica: that
13:50
Jessica: means
13:50
Jessica: I
13:50
Jessica: need
13:50
Jessica: to
13:50
Jessica: focus
13:51
Jessica: on
13:51
Jessica: traffic.
13:51
Jessica: Or
13:52
Jessica: I
13:52
Jessica: also,
13:52
Jessica: I
13:53
Jessica: could
13:53
Jessica: have
13:53
Jessica: a
13:53
Jessica: lead
13:54
Jessica: magnet
13:54
Jessica: that
13:54
Jessica: is
13:55
Jessica: converting
13:55
Jessica: really,
13:56
Jessica: really
13:56
Jessica: good
13:56
Jessica: where
13:56
Jessica: people
13:57
Jessica: are
13:57
Jessica: signing
13:57
Jessica: up
13:57
Jessica: for
13:58
Jessica: it,
13:58
Jessica: but
13:58
Jessica: they're
13:58
Jessica: never
13:58
Jessica: buying
13:59
Jessica: anything.
13:59
Jessica: That's
14:00
Jessica: not
14:00
Jessica: doing
14:00
Jessica: anything
14:01
Jessica: for
14:01
Jessica: your
14:01
Jessica: business
14:01
Jessica: either.
14:02
Jessica: So
14:02
Jessica: really
14:03
Jessica: zeroing
14:03
Jessica: in
14:03
Jessica: on
14:03
Jessica: those
14:03
Jessica: different
14:04
Jessica: points
14:05
Jessica: to
14:05
Jessica: figure
14:05
Jessica: out
14:06
Jessica: where
14:06
Jessica: things
14:06
Jessica: need
14:06
Jessica: to
14:07
Jessica: be
14:07
Jessica: adjusted
14:07
Jessica: and
14:07
Jessica: not
14:08
Jessica: just
14:08
Jessica: looking
14:08
Jessica: at
14:08
Jessica: a
14:08
Jessica: lead
14:09
Jessica: magnet
14:09
Jessica: or
14:09
Jessica: a
14:09
Jessica: launch
14:10
Jessica: in
14:10
Jessica: a
14:10
Jessica: whole.
14:10
Jessica: We
14:10
Jessica: always
14:11
Jessica: like
14:11
Jessica: to
14:11
Jessica: kinda
14:11
Jessica: go
14:11
Jessica: in
14:12
Jessica: and
14:12
Jessica: dig
14:12
Jessica: a
14:12
Jessica: little
14:12
Jessica: deeper
14:12
Jessica: with
14:13
Jessica: those
14:13
Jessica: numbers.
14:14
Rachel: Yeah.
14:14
Rachel: So
14:14
Rachel: then
14:15
Rachel: that
14:15
Rachel: brings
14:15
Rachel: us
14:15
Rachel: to
14:15
Rachel: our
14:16
Rachel: kind
14:16
Rachel: of
14:16
Rachel: next
14:17
Rachel: filter
14:17
Rachel: that
14:17
Rachel: we're
14:17
Rachel: looking
14:18
Rachel: at
14:18
Rachel: is,
14:18
Rachel: when
14:18
Rachel: we're
14:19
Rachel: looking
14:19
Rachel: at
14:19
Rachel: the
14:19
Rachel: channels
14:20
Rachel: and,
14:20
Rachel: where
14:21
Rachel: we're
14:21
Rachel: putting
14:22
Rachel: our
14:22
Rachel: time
14:22
Rachel: and
14:22
Rachel: effort
14:23
Rachel: into,
14:24
Rachel: are
14:24
Rachel: they
14:24
Rachel: actually
14:25
Rachel: growing,
14:25
Rachel: right?
14:26
Rachel: Are
14:26
Rachel: we
14:26
Rachel: looking
14:26
Rachel: at
14:26
Rachel: traffic
14:27
Rachel: sources
14:27
Rachel: and
14:27
Rachel: saying,
14:28
Rachel: "Okay,
14:29
Rachel: this
14:29
Rachel: is
14:30
Jessica: 200%
14:31
Rachel: from
14:31
Rachel: the
14:32
Rachel: last
14:32
Rachel: time
14:32
Rachel: I
14:32
Rachel: looked
14:32
Rachel: at
14:33
Rachel: it,"
14:33
Rachel: or,
14:33
Rachel: even
14:34
Rachel: just
14:34
Rachel: looking
14:34
Rachel: historically
14:35
Rachel: in
14:35
Rachel: one
14:36
Rachel: sitting,
14:36
Rachel: can
14:37
Rachel: you
14:37
Rachel: see
14:37
Rachel: is
14:38
Rachel: it
14:38
Rachel: actually
14:39
Rachel: increasing,
14:40
Rachel: right?
14:40
Rachel: Or
14:40
Rachel: is
14:41
Rachel: it
14:41
Rachel: really
14:41
Rachel: hogging
14:42
Rachel: a
14:42
Rachel: lot
14:42
Rachel: of
14:42
Rachel: your
14:42
Rachel: energy?
14:43
Rachel: Is
14:43
Rachel: this
14:43
Rachel: taking
14:44
Rachel: up
14:44
Rachel: so
14:44
Rachel: much
14:44
Rachel: time
14:45
Rachel: and
14:45
Rachel: actually
14:45
Rachel: not
14:46
Rachel: converting
14:46
Rachel: anything
14:48
Rachel: traffic
14:48
Rachel: to
14:48
Rachel: the
14:48
Rachel: next
14:49
Rachel: step
14:49
Rachel: interest,
14:50
Rachel: engagement
14:51
Rachel: whatever
14:51
Rachel: those
14:51
Rachel: conversions
14:52
Rachel: look
14:52
Rachel: like.
14:52
Rachel: So
14:52
Rachel: then
14:53
Rachel: once
14:53
Rachel: we
14:53
Rachel: have
14:53
Rachel: those
14:53
Rachel: three
14:54
Rachel: areas
14:54
Rachel: of
14:54
Rachel: visibility,
14:55
Rachel: we
14:55
Rachel: start
14:55
Rachel: to
14:56
Rachel: look
14:56
Rachel: at
14:57
Rachel: what
14:57
Rachel: those
14:57
Rachel: effort-to-result
14:58
Rachel: ratios
14:59
Rachel: are.
15:00
Rachel: We're
15:00
Rachel: not
15:00
Rachel: saying,
15:01
Rachel: Oh,
15:01
Rachel: this
15:01
Rachel: is
15:01
Rachel: giving
15:02
Rachel: me,
15:02
Rachel: X
15:03
Rachel: amount
15:03
Rachel: of
15:03
Rachel: conversions."
15:04
Rachel: We're
15:04
Rachel: saying,
15:04
Rachel: "This
15:05
Rachel: is
15:05
Rachel: saying
15:06
Rachel: I'm
15:06
Rachel: putting
15:07
Rachel: five
15:07
Rachel: hours
15:08
Rachel: of
15:08
Rachel: energy
15:08
Rachel: into
15:08
Rachel: this,
15:09
Rachel: and
15:09
Rachel: I'm
15:09
Rachel: getting
15:10
Rachel: what
15:10
Rachel: return
15:11
Rachel: out?"
15:12
Rachel: so
15:12
Rachel: then
15:12
Rachel: we
15:12
Rachel: can
15:12
Rachel: look
15:13
Rachel: at
15:13
Rachel: the
15:13
Rachel: whole
15:13
Rachel: picture
15:14
Rachel: and
15:15
Rachel: say,
15:15
Rachel: "My
15:15
Rachel: clients
15:16
Rachel: are
15:16
Rachel: coming
15:16
Rachel: in
15:16
Rachel: from
15:16
Rachel: this
15:17
Rachel: source.
15:17
Rachel: I'm
15:17
Rachel: spending
15:18
Rachel: this
15:18
Rachel: much
15:18
Rachel: time
15:19
Rachel: in
15:19
Rachel: this
15:20
Rachel: channel,
15:20
Rachel: and
15:20
Rachel: this
15:20
Rachel: is
15:21
Rachel: the
15:21
Rachel: actual
15:21
Rachel: tangibles
15:22
Rachel: that
15:23
Rachel: are
15:23
Rachel: being,
15:23
Rachel: output
15:24
Rachel: from
15:24
Rachel: my
15:25
Rachel: effort."
15:25
Rachel: And
15:26
Rachel: This
15:26
Rachel: doesn't
15:26
Rachel: mean
15:26
Rachel: "Oh,
15:26
Rachel: I
15:27
Rachel: pushed
15:27
Rachel: post
15:27
Rachel: on
15:27
Rachel: social
15:28
Rachel: media
15:28
Rachel: daily,
15:29
Rachel: and
15:29
Rachel: I'm
15:29
Rachel: not
15:30
Rachel: getting
15:30
Rachel: anything
15:30
Rachel: out
15:31
Rachel: of
15:31
Rachel: it."
15:31
Rachel: Every
15:31
Rachel: channel
15:32
Rachel: has
15:32
Rachel: its
15:32
Rachel: own
15:32
Rachel: purpose.
15:33
Rachel: Not
15:33
Rachel: everything
15:34
Rachel: needs
15:34
Rachel: to
15:34
Rachel: drive
15:34
Rachel: revenue.
15:35
Rachel: Everything
15:35
Rachel: can
15:36
Rachel: really
15:36
Rachel: connect,
15:37
Rachel: and
15:37
Rachel: really
15:37
Rachel: understanding
15:38
Rachel: the
15:38
Rachel: goal
15:39
Rachel: of
15:39
Rachel: each
15:40
Rachel: channel
15:40
Rachel: is
15:40
Rachel: really
15:41
Rachel: important
15:41
Rachel: as
15:41
Rachel: well.
15:42
Jessica: What
15:42
Jessica: I
15:42
Jessica: think
15:42
Jessica: too
15:43
Jessica: when
15:43
Jessica: you're
15:43
Jessica: looking
15:43
Jessica: at
15:43
Jessica: stuff
15:44
Jessica: too,
15:44
Jessica: as
15:44
Jessica: long
15:44
Jessica: as
15:44
Jessica: you're
15:44
Jessica: connecting
15:45
Jessica: it
15:45
Jessica: to
15:45
Jessica: a
15:45
Jessica: goal,
15:45
Jessica: because
15:46
Jessica: we
15:46
Jessica: have,
15:46
Jessica: now
15:46
Jessica: goals,
15:47
Jessica: right?
15:47
Jessica: What
15:48
Jessica: we
15:48
Jessica: need
15:48
Jessica: to
15:48
Jessica: focus
15:48
Jessica: on
15:48
Jessica: now
15:49
Jessica: for
15:49
Jessica: the
15:49
Jessica: business
15:50
Jessica: we're
15:50
Jessica: building
15:50
Jessica: now,
15:50
Jessica: but
15:51
Jessica: I
15:51
Jessica: know
15:51
Jessica: me
15:51
Jessica: and
15:51
Jessica: you
15:51
Jessica: are
15:52
Jessica: both
15:52
Jessica: about
15:52
Jessica: to
15:52
Jessica: do,
15:52
Jessica: a
15:53
Jessica: social
15:53
Jessica: media
15:53
Jessica: thing,
15:54
Jessica: and
15:54
Jessica: that's
15:54
Jessica: really
15:55
Jessica: for
15:55
Jessica: the
15:55
Jessica: business
15:55
Jessica: that
15:56
Jessica: we're
15:56
Jessica: trying
15:56
Jessica: to
15:56
Jessica: build
15:57
Jessica: towards
15:58
Jessica: to
15:58
Jessica: where
15:58
Jessica: we
15:58
Jessica: have
15:59
Jessica: more
15:59
Jessica: traffic,
15:59
Jessica: visibility,
16:00
Jessica: all
16:00
Jessica: of
16:00
Jessica: that,
16:01
Jessica: to
16:01
Jessica: be
16:01
Jessica: able
16:01
Jessica: to
16:01
Jessica: do,
16:01
Jessica: more
16:02
Jessica: things
16:02
Jessica: that
16:02
Jessica: are,
16:03
Jessica: one-to-many,
16:03
Jessica: because
16:04
Jessica: you
16:04
Jessica: do
16:04
Jessica: need
16:04
Jessica: to
16:04
Jessica: have
16:05
Jessica: the
16:05
Jessica: right
16:06
Jessica: offer
16:06
Jessica: fit
16:07
Jessica: for
16:07
Jessica: the
16:07
Jessica: size
16:07
Jessica: audience
16:08
Jessica: you
16:08
Jessica: have
16:09
Jessica: as
16:09
Jessica: well.
16:10
Rachel: Yeah,
16:10
Rachel: it's
16:10
Rachel: funny,
16:10
Rachel: I'm
16:11
Rachel: actually
16:11
Rachel: doing,
16:11
Rachel: like
16:12
Rachel: Jess
16:12
Rachel: said,
16:12
Rachel: we're
16:12
Rachel: doing
16:12
Rachel: a
16:13
Rachel: lot
16:13
Rachel: more
16:13
Rachel: on
16:13
Rachel: social
16:13
Rachel: right
16:14
Rachel: now,
16:14
Rachel: trying
16:14
Rachel: to
16:14
Rachel: test
16:15
Rachel: ourselves,
16:15
Rachel: challenge
16:16
Rachel: ourselves
16:16
Rachel: a
16:16
Rachel: little
16:16
Rachel: bit.
16:17
Rachel: One
16:17
Rachel: of
16:17
Rachel: the
16:17
Rachel: videos
16:17
Rachel: I
16:17
Rachel: just
16:18
Rachel: put
16:18
Rachel: out
16:18
Rachel: was
16:18
Rachel: really
16:19
Rachel: talking
16:19
Rachel: about
16:19
Rachel: the
16:19
Rachel: purpose
16:20
Rachel: of
16:20
Rachel: your
16:20
Rachel: email
16:20
Rachel: list.
16:21
Rachel: And
16:21
Rachel: when
16:21
Rachel: I
16:21
Rachel: was
16:21
Rachel: reflecting
16:22
Rachel: and
16:22
Rachel: scripting
16:23
Rachel: out
16:23
Rachel: that
16:23
Rachel: video,
16:23
Rachel: and
16:23
Rachel: it
16:23
Rachel: came
16:24
Rachel: down
16:24
Rachel: to
16:24
Rachel: thinking
16:25
Rachel: of
16:25
Rachel: all
16:25
Rachel: of
16:25
Rachel: the
16:25
Rachel: different
16:26
Rachel: reasons
16:26
Rachel: that
16:26
Rachel: my
16:26
Rachel: clients
16:27
Rachel: have
16:27
Rachel: told
16:27
Rachel: me
16:28
Rachel: they
16:28
Rachel: wanna
16:28
Rachel: get
16:29
Rachel: their
16:29
Rachel: email
16:29
Rachel: list
16:29
Rachel: doing
16:30
Rachel: things,
16:30
Rachel: or
16:30
Rachel: even
16:30
Rachel: there
16:31
Rachel: are
16:31
Rachel: different
16:31
Rachel: reasons
16:31
Rachel: as
16:32
Rachel: to
16:32
Rachel: why
16:32
Rachel: we
16:32
Rachel: wanna
16:32
Rachel: amplify
16:33
Rachel: on
16:33
Rachel: social.
16:34
Rachel: It
16:34
Rachel: is
16:34
Rachel: so
16:36
Rachel: nuanced
16:37
Rachel: into
16:37
Rachel: everybody's
16:38
Rachel: own
16:38
Rachel: personal
16:38
Rachel: business
16:39
Rachel: life
16:39
Rachel: structure,
16:41
Rachel: and
16:41
Rachel: that
16:41
Rachel: literally
16:42
Rachel: dictates
16:43
Rachel: your
16:43
Rachel: strategy.
16:44
Rachel: It
16:44
Rachel: dictates
16:45
Rachel: how
16:45
Rachel: you
16:45
Rachel: go
16:45
Rachel: forward,
16:46
Rachel: which
16:46
Rachel: is
16:46
Rachel: why
16:46
Rachel: these
16:47
Rachel: three
16:47
Rachel: audits
16:48
Rachel: layered
16:48
Rachel: together,
16:49
Rachel: I
16:49
Rachel: think
16:49
Rachel: are
16:49
Rachel: so
16:50
Rachel: important
16:50
Rachel: important
16:51
Rachel: to
16:51
Rachel: how
16:51
Rachel: you
16:52
Rachel: make
16:52
Rachel: decisions
16:53
Rachel: in
16:53
Rachel: your
16:53
Rachel: own
16:53
Rachel: business.
16:54
Rachel: Don't
16:54
Rachel: just
16:55
Rachel: listen
16:55
Rachel: to
16:55
Rachel: random
16:55
Rachel: strangers
16:56
Rachel: on
16:56
Rachel: the
16:56
Rachel: internet
16:57
Rachel: tell
16:57
Rachel: you
16:57
Rachel: that
16:57
Rachel: you
16:57
Rachel: need
16:57
Rachel: to
16:58
Rachel: launch
16:58
Rachel: every
16:58
Rachel: quarter,
16:59
Rachel: that
16:59
Rachel: you
16:59
Rachel: need
16:59
Rachel: to
17:00
Rachel: do
17:00
Rachel: this
17:00
Rachel: or
17:00
Rachel: do
17:01
Rachel: that,
17:01
Rachel: because
17:02
Rachel: at
17:02
Rachel: the
17:02
Rachel: end
17:02
Rachel: of
17:02
Rachel: the
17:02
Rachel: day
17:02
Rachel: your
17:03
Rachel: numbers,
17:04
Rachel: your
17:04
Rachel: insights
17:05
Rachel: into
17:06
Rachel: your
17:06
Rachel: own
17:06
Rachel: reality
17:07
Rachel: should
17:08
Rachel: decide
17:09
Rachel: how
17:09
Rachel: you
17:09
Rachel: move
17:09
Rachel: forward
17:10
Rachel: and
17:10
Rachel: the
17:10
Rachel: purpose
17:11
Rachel: that
17:11
Rachel: you're
17:11
Rachel: giving
17:12
Rachel: to
17:12
Rachel: things
17:13
Rachel: versus
17:13
Rachel: just
17:15
Rachel: your
17:15
Rachel: wheels.
17:15
Rachel: Because
17:16
Rachel: that's
17:16
Rachel: what
17:17
Rachel: this
17:17
Rachel: is
17:17
Rachel: supposed
17:17
Rachel: to
17:17
Rachel: tell
17:18
Rachel: you
17:18
Rachel: is,
17:18
Rachel: "Hey,
17:18
Rachel: stop
17:19
Rachel: wasting
17:19
Rachel: time
17:20
Rachel: on
17:20
Rachel: this
17:20
Rachel: because
17:20
Rachel: somebody
17:21
Rachel: told
17:21
Rachel: you
17:21
Rachel: to
17:21
Rachel: post
17:22
Rachel: seven
17:22
Rachel: times
17:22
Rachel: a
17:23
Rachel: week.
17:23
Rachel: Here's
17:23
Rachel: where
17:23
Rachel: your
17:23
Rachel: actual
17:24
Rachel: energy
17:24
Rachel: should
17:24
Rachel: be
17:24
Rachel: put
17:25
Rachel: at
17:25
Jessica: Yeah,
17:26
Jessica: and
17:26
Jessica: then
17:26
Jessica: always
17:26
Jessica: just
17:27
Jessica: looking
17:27
Jessica: at
17:27
Jessica: your
17:27
Jessica: life
17:28
Jessica: too.
17:28
Jessica: Because
17:28
Jessica: there
17:28
Jessica: can
17:29
Jessica: be
17:29
Jessica: really
17:29
Jessica: great
17:29
Jessica: business
17:30
Jessica: advice
17:30
Jessica: that's
17:31
Jessica: not
17:31
Jessica: gonna
17:31
Jessica: be
17:31
Jessica: really
17:31
Jessica: good
17:32
Jessica: life
17:32
Jessica: first
17:33
Jessica: business
17:33
Jessica: advice.
17:34
Jessica: For
17:34
Jessica: example,
17:34
Jessica: I
17:34
Jessica: had
17:35
Jessica: a
17:35
Jessica: client
17:36
Jessica: who
17:36
Jessica: this
17:36
Jessica: year
17:37
Jessica: they
17:37
Jessica: had
17:37
Jessica: been
17:37
Jessica: running
17:38
Jessica: their
17:38
Jessica: business
17:38
Jessica: off
17:38
Jessica: of
17:38
Jessica: just
17:39
Jessica: one
17:39
Jessica: huge
17:39
Jessica: launch
17:40
Jessica: a
17:40
Jessica: year,
17:40
Jessica: and
17:41
Jessica: he
17:41
Jessica: got
17:41
Jessica: the
17:41
Jessica: advice
17:42
Jessica: to
17:42
Jessica: break
17:42
Jessica: it,
17:42
Jessica: and
17:42
Jessica: we're
17:42
Jessica: gonna
17:42
Jessica: do
17:43
Jessica: monthly
17:43
Jessica: cohorts
17:44
Jessica: every
17:45
Jessica: single
17:45
Jessica: year.
17:45
Jessica: And
17:45
Jessica: then
17:45
Jessica: when
17:45
Jessica: we
17:45
Jessica: got
17:46
Jessica: to,
17:46
Jessica: breaking
17:46
Jessica: it
17:46
Jessica: down
17:47
Jessica: and,
17:47
Jessica: what
17:47
Jessica: that
17:47
Jessica: would
17:47
Jessica: take
17:48
Jessica: energy-wise
17:49
Jessica: from
17:49
Jessica: us,
17:49
Jessica: from
17:50
Jessica: him,
17:50
Jessica: from
17:50
Jessica: the
17:50
Jessica: team,
17:51
Jessica: it's
17:51
Jessica: just
17:51
Jessica: this
17:52
Jessica: is
17:52
Jessica: not
17:52
Jessica: sustainable
17:53
Jessica: with
17:53
Jessica: the
17:53
Jessica: life
17:53
Jessica: and
17:54
Jessica: the
17:54
Jessica: values
17:54
Jessica: that
17:55
Jessica: this
17:55
Jessica: company
17:55
Jessica: holds.
17:56
Jessica: So
17:57
Jessica: we
17:57
Jessica: kinda
17:57
Jessica: pivoted
17:57
Jessica: and
17:57
Jessica: went
17:58
Jessica: back
17:58
Jessica: to
17:58
Jessica: three
17:58
Jessica: times
17:59
Jessica: a
17:59
Jessica: year
17:59
Jessica: versus
18:00
Jessica: once
18:00
Jessica: a
18:00
Jessica: year.
18:00
Jessica: So
18:01
Jessica: that's
18:01
Jessica: why
18:01
Jessica: this
18:01
Jessica: reflection
18:02
Jessica: part
18:02
Jessica: is
18:03
Jessica: so
18:03
Jessica: important
18:03
Jessica: because
18:04
Jessica: it's
18:04
Jessica: about
18:04
Jessica: looking
18:04
Jessica: inward
18:05
Jessica: at
18:05
Jessica: your
18:05
Jessica: real
18:06
Jessica: numbers,
18:06
Jessica: at
18:06
Jessica: your
18:06
Jessica: real
18:07
Jessica: being,
18:07
Jessica: at
18:07
Jessica: your
18:08
Jessica: real
18:08
Jessica: current
18:09
Jessica: state
18:09
Jessica: of
18:09
Jessica: life
18:10
Jessica: underneath
18:10
Jessica: it
18:11
Jessica: all.
18:11
Jessica: And
18:11
Jessica: being
18:12
Jessica: really
18:12
Jessica: honest
18:12
Jessica: with
18:12
Jessica: yourself
18:13
Jessica: about
18:13
Jessica: what
18:13
Jessica: you
18:14
Jessica: wanna
18:14
Jessica: do
18:14
Jessica: and
18:15
Jessica: maximizing
18:16
Jessica: the
18:16
Jessica: amount
18:16
Jessica: of
18:16
Jessica: revenue
18:17
Jessica: that
18:17
Jessica: you
18:17
Jessica: can
18:17
Jessica: make
18:18
Jessica: without
18:18
Jessica: sacrificing
18:19
Jessica: those
18:20
Jessica: values
18:20
Jessica: that
18:20
Jessica: you
18:20
Jessica: wanna
18:21
Jessica: do.
18:21
Rachel: All
18:21
Rachel: right,
18:21
Rachel: let's
18:22
Rachel: tie
18:22
Rachel: this
18:22
Rachel: all
18:22
Rachel: together,
18:22
Rachel: 'cause
18:23
Rachel: I
18:23
Rachel: know
18:23
Rachel: we
18:23
Rachel: went
18:23
Rachel: on
18:23
Rachel: layers
18:24
Rachel: on
18:24
Rachel: layers
18:24
Rachel: here.
18:24
Rachel: These
18:25
Rachel: three
18:25
Rachel: audits,
18:25
Rachel: they
18:26
Rachel: all
18:27
Rachel: build
18:27
Rachel: upon
18:28
Rachel: each
18:28
Rachel: other.
18:29
Rachel: The
18:29
Rachel: client
18:29
Rachel: audit,
18:30
Rachel: who
18:31
Rachel: actually
18:31
Rachel: lit
18:31
Rachel: you
18:32
Rachel: up?
18:32
Rachel: Where
18:33
Rachel: did
18:33
Rachel: they
18:33
Rachel: come
18:33
Rachel: from?
18:34
Rachel: How
18:34
Rachel: do
18:34
Rachel: we
18:34
Rachel: find
18:35
Rachel: more
18:35
Rachel: of
18:35
Rachel: those
18:36
Rachel: people
18:37
Rachel: and
18:37
Rachel: not
18:37
Rachel: just
18:37
Rachel: more
18:38
Rachel: clients,
18:38
Rachel: is
18:39
Rachel: the
18:39
Rachel: answer
18:40
Rachel: in
18:40
Rachel: that
18:40
Rachel: audit.
18:41
Rachel: The
18:41
Rachel: second
18:41
Rachel: one
18:41
Rachel: is
18:42
Rachel: the
18:42
Rachel: offer
18:42
Rachel: audit.
18:43
Rachel: Revenue
18:44
Rachel: next
18:45
Rachel: to
18:45
Rachel: effort.
18:46
Rachel: How
18:47
Rachel: do
18:47
Rachel: we
18:47
Rachel: grow
18:48
Rachel: those
18:48
Rachel: kind
18:48
Rachel: of
18:49
Rachel: really
18:49
Rachel: enjoyable,
18:50
Rachel: profitable
18:51
Rachel: offers?
18:52
Rachel: And
18:52
Rachel: how
18:52
Rachel: do
18:53
Rachel: we
18:53
Rachel: fix
18:53
Rachel: or
18:54
Rachel: either
18:54
Rachel: retire
18:55
Rachel: the
18:55
Rachel: ones
18:55
Rachel: that
18:55
Rachel: are
18:56
Rachel: draining
18:56
Rachel: our
18:56
Rachel: energy
18:57
Rachel: and
18:57
Rachel: undercutting
18:58
Rachel: our
18:58
Rachel: value
18:59
Rachel: from
18:59
Rachel: an
18:59
Rachel: hourly
19:00
Rachel: perspective?
19:01
Rachel: Then
19:01
Rachel: that
19:01
Rachel: third
19:02
Rachel: audit
19:02
Rachel: is
19:02
Rachel: the
19:02
Rachel: marketing
19:03
Rachel: and
19:03
Rachel: traffic
19:04
Rachel: audit.
19:05
Rachel: Which
19:05
Rachel: channels
19:05
Rachel: are
19:05
Rachel: growing
19:06
Rachel: versus
19:07
Rachel: which
19:07
Rachel: channels
19:07
Rachel: that
19:07
Rachel: are
19:08
Rachel: hogging
19:08
Rachel: your
19:08
Rachel: time?
19:09
Rachel: Where
19:09
Rachel: do
19:09
Rachel: you
19:10
Rachel: wanna
19:10
Rachel: spend
19:10
Rachel: your
19:11
Rachel: limited
19:11
Rachel: hours
19:12
Rachel: so
19:12
Rachel: that
19:12
Rachel: you
19:12
Rachel: can
19:12
Rachel: really
19:13
Rachel: talk
19:13
Rachel: to
19:13
Rachel: the
19:13
Rachel: people
19:14
Rachel: that
19:14
Rachel: are
19:14
Rachel: doing
19:15
Rachel: and
19:15
Rachel: taking
19:15
Rachel: the
19:15
Rachel: actions
19:16
Rachel: that
19:16
Rachel: you
19:16
Rachel: want?
19:17
Rachel: So
19:17
Rachel: those
19:17
Rachel: three
19:18
Rachel: layers,
19:19
Rachel: you
19:19
Rachel: don't
19:19
Rachel: need
19:20
Rachel: a
19:20
Rachel: whole
19:20
Rachel: new
19:20
Rachel: strategy.
19:22
Rachel: Ultimately,
19:22
Rachel: pivoting
19:23
Rachel: and
19:23
Rachel: changing
19:24
Rachel: everything
19:24
Rachel: in
19:25
Rachel: a
19:25
Rachel: whiplash
19:25
Rachel: kind
19:25
Rachel: of
19:26
Rachel: direction
19:26
Rachel: isn't
19:27
Rachel: great
19:27
Rachel: for
19:27
Rachel: your
19:27
Rachel: business.
19:28
Rachel: How
19:29
Rachel: do
19:29
Rachel: we
19:29
Rachel: look
19:29
Rachel: at
19:30
Rachel: these
19:31
Rachel: three
19:31
Rachel: areas
19:31
Rachel: of
19:32
Rachel: our
19:32
Rachel: business,
19:32
Rachel: find
19:33
Rachel: the
19:33
Rachel: overlap,
19:34
Rachel: make
19:34
Rachel: the
19:34
Rachel: decisions
19:35
Rachel: with
19:35
Rachel: more
19:36
Rachel: intention,
19:37
Rachel: and
19:37
Rachel: give
19:37
Rachel: you
19:37
Rachel: that
19:37
Rachel: clear
19:38
Rachel: look
19:38
Rachel: forward
19:39
Rachel: at
19:39
Rachel: what's
19:40
Rachel: already
19:40
Rachel: working
19:40
Rachel: and
19:41
Rachel: what's
19:41
Rachel: actually
19:42
Rachel: killing
19:42
Rachel: your
19:42
Rachel: time?
19:43
Jessica: So
19:43
Jessica: we
19:43
Jessica: do
19:44
Jessica: have
19:44
Jessica: the
19:44
Jessica: Rooted
19:44
Jessica: in
19:45
Jessica: Reality.
19:45
Jessica: It's
19:45
Jessica: a
19:45
Jessica: paid
19:46
Jessica: Notion
19:46
Jessica: guide
19:47
Jessica: that
19:47
Jessica: kind
19:47
Jessica: of
19:47
Jessica: walks
19:47
Jessica: you
19:48
Jessica: through
19:48
Jessica: this
19:48
Jessica: our
19:49
Jessica: three-step
19:49
Jessica: planning
19:49
Jessica: process,
19:50
Jessica: which
19:50
Jessica: includes
19:50
Jessica: this,
19:51
Jessica: which
19:51
Jessica: is
19:51
Jessica: the
19:51
Jessica: assess
19:52
Jessica: step,
19:52
Jessica: and
19:53
Jessica: then
19:53
Jessica: it
19:53
Jessica: brings
19:53
Jessica: you
19:53
Jessica: through
19:53
Jessica: align
19:54
Jessica: and
19:54
Jessica: act.
19:55
Jessica: But
19:55
Jessica: also
19:55
Jessica: we've
19:55
Jessica: been
19:55
Jessica: working
19:56
Jessica: on
19:56
Jessica: a
19:56
Jessica: new
19:56
Jessica: free
19:58
Jessica: item
19:58
Jessica: for
19:58
Jessica: you
19:58
Jessica: to
19:58
Jessica: help
19:59
Jessica: you
19:59
Jessica: do
19:59
Jessica: this,
19:59
Jessica: and
19:59
Jessica: that
19:59
Jessica: is
20:00
Jessica: going
20:00
Jessica: to
20:00
Jessica: be
20:00
Jessica: the
20:00
Jessica: Life
20:00
Jessica: First
20:01
Jessica: Business
20:01
Jessica: Audit.
20:02
Jessica: It's
20:02
Jessica: a
20:02
Jessica: quick
20:02
Jessica: assessment.
20:03
Jessica: It's
20:03
Jessica: gonna
20:03
Jessica: take
20:03
Jessica: about
20:03
Jessica: two
20:03
Jessica: to
20:04
Jessica: three
20:04
Jessica: minutes
20:04
Jessica: for
20:04
Jessica: you
20:04
Jessica: to
20:04
Jessica: complete
20:05
Jessica: it,
20:05
Jessica: and
20:05
Jessica: it's
20:05
Jessica: gonna
20:05
Jessica: show
20:05
Jessica: you
20:06
Jessica: where
20:06
Jessica: your
20:06
Jessica: biggest
20:06
Jessica: gaps
20:07
Jessica: are
20:07
Jessica: right
20:07
Jessica: now
20:07
Jessica: and
20:07
Jessica: the
20:07
Jessica: moves
20:08
Jessica: to
20:08
Jessica: make
20:09
Jessica: in
20:09
Jessica: your
20:09
Jessica: business
20:10
Jessica: next.
20:10
Jessica: And
20:11
Jessica: it's
20:11
Jessica: also
20:11
Jessica: gonna
20:11
Jessica: give
20:11
Jessica: you
20:12
Jessica: access
20:12
Jessica: to
20:13
Jessica: our
20:13
Jessica: Life
20:13
Jessica: First
20:13
Jessica: Business
20:14
Jessica: coach,
20:14
Jessica: Laney,
20:16
Jessica: who
20:16
Jessica: is
20:16
Jessica: gonna
20:17
Jessica: really
20:17
Jessica: help
20:17
Jessica: you
20:17
Jessica: go
20:18
Jessica: through
20:18
Jessica: and
20:18
Jessica: diagnose
20:19
Jessica: some
20:19
Jessica: of
20:19
Jessica: these
20:19
Jessica: things
20:20
Jessica: and
20:21
Jessica: so
20:21
Jessica: that
20:21
Jessica: you
20:21
Jessica: can
20:22
Jessica: help
20:22
Jessica: figure
20:22
Jessica: that
20:22
Jessica: out
20:23
Jessica: itself.
20:23
Jessica: Eventually,
20:24
Jessica: the
20:24
Jessica: planner
20:25
Jessica: and
20:25
Jessica: the
20:25
Jessica: lab
20:25
Jessica: might
20:25
Jessica: work
20:25
Jessica: together
20:26
Jessica: a
20:26
Jessica: little
20:26
Jessica: better,
20:26
Jessica: but
20:26
Jessica: that's
20:27
Jessica: what
20:27
Jessica: we've
20:27
Jessica: got
20:27
Jessica: for
20:27
Jessica: now.
20:28
Jessica: So
20:29
Jessica: they're
20:29
Jessica: both
20:29
Jessica: very
20:30
Jessica: useful,
20:30
Jessica: and
20:30
Jessica: we
20:30
Jessica: would
20:31
Jessica: both
20:31
Jessica: use
20:31
Jessica: them
20:31
Jessica: for
20:31
Jessica: planning.
20:32
Rachel: Yeah,
20:32
Rachel: so
20:32
Rachel: if
20:32
Rachel: this
20:33
Rachel: episode
20:34
Rachel: hit
20:34
Rachel: home
20:34
Rachel: in
20:34
Rachel: a
20:34
Rachel: little
20:35
Rachel: bit
20:35
Rachel: of
20:35
Rachel: areas
20:36
Rachel: and
20:36
Rachel: maybe
20:36
Rachel: somebody
20:36
Rachel: else
20:37
Rachel: in
20:37
Rachel: your,
20:37
Rachel: business,
20:38
Rachel: life
20:39
Rachel: might
20:39
Rachel: feel
20:39
Rachel: the
20:39
Rachel: same,
20:39
Rachel: send
20:40
Rachel: it
20:40
Rachel: to
20:40
Rachel: a
20:40
Rachel: business
20:40
Rachel: bestie,
20:41
Rachel: someone
20:42
Rachel: that
20:42
Rachel: you
20:42
Rachel: know
20:42
Rachel: has
20:42
Rachel: been
20:42
Rachel: working
20:43
Rachel: twice
20:43
Rachel: as
20:43
Rachel: hard
20:43
Rachel: on
20:44
Rachel: the
20:44
Rachel: areas
20:44
Rachel: that
20:44
Rachel: probably
20:45
Rachel: aren't
20:45
Rachel: moving
20:45
Rachel: a
20:45
Rachel: lot
20:46
Rachel: of
20:46
Rachel: things.
20:47
Rachel: Share
20:47
Rachel: it
20:47
Rachel: with
20:47
Rachel: her.
20:48
Rachel: Find
20:48
Rachel: us
20:48
Rachel: on
20:48
Rachel: Instagram
20:49
Rachel: or
20:49
Rachel: on
20:49
Rachel: TikTok.
20:50
Rachel: Tell
20:50
Rachel: us
20:51
Rachel: which
20:51
Rachel: audit
20:52
Rachel: you're
20:52
Rachel: either
20:52
Rachel: most
20:53
Rachel: excited
20:53
Rachel: to
20:53
Rachel: run
20:54
Rachel: or
20:54
Rachel: which
20:54
Rachel: one's
20:55
Rachel: kinda
20:55
Rachel: gonna
20:55
Rachel: terrify
20:56
Rachel: you
20:56
Rachel: because
20:56
Rachel: it's
20:56
Rachel: gonna
20:56
Rachel: give
20:57
Rachel: you
20:57
Rachel: a
20:57
Rachel: lot
20:57
Rachel: of
20:57
Rachel: visibility
20:58
Rachel: into
20:58
Rachel: the
20:58
Rachel: gaps.
20:59
Rachel: And
20:59
Rachel: yeah,
20:59
Rachel: we
20:59
Rachel: read
20:59
Rachel: every
21:00
Rachel: comment,
21:00
Rachel: every
21:01
Rachel: message,
21:01
Rachel: everything
21:02
Rachel: that
21:02
Rachel: you
21:02
Rachel: guys
21:02
Rachel: send
21:03
Rachel: over.
21:03
Rachel: Until
21:03
Rachel: next
21:04
Rachel: week,
21:05
Jessica: We're
21:05
Jessica: rooting
21:06
Jessica: for
21:06
Jessica: you
21:06
Rachel: for
21:06
Rachel: you.