Sports are about to ‘explode’ --- The ‘Good Karma’ around the future of sports, media and AI

Marchand Sports Media · Sep 17, 2026 · 3m

This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.com

Founder Craig Karmazin has built a sports media business over three decades and he believes sports are about to “explode” because of AI. He spends half of his day on AI and offers his passionate views on the future of media.

In the late 1990s, Karmazin started his then radio-focused company with a couple of high school friends and now Good Karma Sports has 500 employees, works with ESPN, top professional teams, leagues and stations across the country. Karmazin, the son of Mel, is also a minority owner of the…