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DMA: how CMOs deal with imposter syndrome
Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?
In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Talent, and Yarmila Yu, the DMA's Chair of Talent and Founder of YUnique Marketing.
We discuss the difficulty of businesses making smaller teams do more work, the over-reliance on AI and the benefit of…
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