China's Unichannel Model, Latin America's Opportunity
Unichannel isn't the next phase of omnichannel. It proves that omnichannel was never the finish line. In this episode of the Global Lens podcast series, host Lavina Suthenthiran speaks with Michael Zakkour, Founder & Chief Strategist of 5 New Digital, about the unichannel model he pioneered in China, retail's next growth market, and what makes a merger actually work. INSIDE THE EPISODE: - Omnichannel and multichannel were always the same thing The real goal was never more channels; it was one unified business behind them. Unichannel means no separate teams, budgets, or profits and losses for…
The skinny
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