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How HubSpot Built a Billion Dollar Inbound Engine
HubSpot’s founder Brian Halligan made a counterintuitive bet in the late two thousands: stop interrupting customers with cold calls and ads, and instead make your content so helpful that they find you. This episode traces how HubSpot turned SEO and free educational tools into a billion dollar inbound marketing engine. We look at the specific mechanics of their freemium model, how they redefined the sales funnel, and why this strategy now dominates digital marketing for small businesses. Lucas and Luna break down the data behind inbound versus outbound performance.
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The skinny
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