Great Merch Starts With Better Questions And Better Process with Eliza Webster
Most people think a print shop makes money by “just printing shirts”. The truth is a lot more human and a lot more useful if you’re trying to grow a business without betting everything on one giant client. I’m joined by Eliza Webster, Sales Director at Cotton Street Apparel, a Winston-Salem, North Carolina screen printing and embroidery shop that helps everyone from local events to nationwide organisations build merch lines, uniforms, and promotional products that actually get worn.
We talk about how Cotton Street evolved from band merch roots into a professional custom apparel company, and…
The skinny
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