Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single User-Generated Content Campaign Drove 30 Percent of Revenue
In this episode, Lucas and Luna examine how the outdoor apparel brand REI used its #OptOutside campaign to turn user-generated content into a revenue driver. They break down the specific mechanics: how REI invited customers to share photos of their outdoor adventures, curated the best submissions, embedded them into product pages and email sequences, and saw a 30 percent lift in attributed revenue from those pages. The conversation covers the editorial standards REI used to maintain brand quality, the technical setup that allowed UGC to be shoppable, and why authenticity beat polish in…
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