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Lessons of a marketer: from struggling student to 6-figure business
The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox?
This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities.
We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms and why brands like Gymshark and Jacquemus have been getting it right. Having grown her business from a struggling student to a 6-figure mentor with a following of 400,000, Miller has advised brands…
The skinny
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