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Fast Five Shorts | Joann To Close All Its Stores · Omni Talk Retail

• 0:00
  Joanne
• 0:00
  is
• 0:01
  going
• 0:01
  out
• 0:01
  of
• 0:01
  business.
• 0:02
  According
• 0:03
  to
• 0:03
  Retail
• 0:03
  Dive,
• 0:03
  Joanne
• 0:04
  will
• 0:04
  shut
• 0:04
  down
• 0:04
  all
• 0:04
  of
• 0:05
  its
• 0:05
  stores
• 0:05
  pending
• 0:06
  court
• 0:06
  approval,
• 0:06
  the
• 0:07
  company
• 0:07
  said
• 0:07
  in
• 0:07
  a
• 0:08
  Sunday
• 0:08
  statement.
• 0:09
  The
• 0:09
  move
• 0:10
  follows
• 0:10
  a
• 0:10
  bankruptcy
• 0:11
  auction
• 0:11
  in
• 0:11
  which
• 0:12
  the
• 0:12
  winners,
• 0:12
  GA
• 0:13
  Group
• 0:14
  and
• 0:14
  the
• 0:14
  retailers
• 0:14
  lenders,
• 0:15
  said
• 0:15
  they
• 0:16
  will
• 0:16
  initiate
• 0:16
  going
• 0:16
  out
• 0:17
  of
• 0:17
  business
• 0:17
  sales
• 0:17
  at
• 0:18
  all
• 0:18
  locations.
• 0:19
  And
• 0:19
  how
• 0:20
  saddened
• 0:20
  are
• 0:21
  you
• 0:21
  to
• 0:22
  learn
• 0:22
  that
• 0:22
  Joanne
• 0:22
  is
• 0:23
  shutting
• 0:23
  its
• 0:23
  doors
• 0:24
  for
• 0:24
  good?
• 0:25
  You
• 0:25
  know,
• 0:25
  I
• 0:25
  was
• 0:26
  really
• 0:26
  sad
• 0:26
  when
• 0:26
  I
• 0:26
  read
• 0:27
  this.
• 0:27
  I
• 0:27
  don't
• 0:27
  know
• 0:27
  why.
• 0:28
  If
• 0:28
  it's
• 0:28
  nostalgia,
• 0:29
  everybody
• 0:29
  is.
• 0:30
  All
• 0:30
  the
• 0:31
  memories
• 0:31
  that
• 0:31
  happened
• 0:32
  in
• 0:32
  this
• 0:32
  store
• 0:32
  as
• 0:33
  a
• 0:33
  kid.
• 0:33
  I
• 0:33
  mean,
• 0:33
  I
• 0:33
  spent
• 0:34
  so
• 0:34
  much
• 0:34
  time
• 0:34
  there.
• 0:35
  I
• 0:35
  mean,
• 0:35
  I
• 0:35
  was
• 0:35
  a
• 0:36
  total
• 0:36
  like,
• 0:37
  you
• 0:37
  know,
• 0:38
  stay
• 0:38
  at
• 0:38
  home
• 0:38
  nerd
• 0:39
  who
• 0:39
  just
• 0:40
  loved
• 0:40
  doing
• 0:41
  craft
• 0:41
  projects
• 0:42
  and
• 0:42
  stuff.
• 0:42
  But
• 0:43
  I
• 0:43
  mean,
• 0:43
  I,
• 0:44
  I
• 0:44
  just,
• 0:44
  I
• 0:45
  also
• 0:45
  think
• 0:45
  that
• 0:46
  the
• 0:46
  other
• 0:46
  part
• 0:46
  that's
• 0:47
  really
• 0:47
  sad
• 0:47
  about
• 0:47
  this
• 0:47
  is
• 0:48
  that
• 0:48
  I
• 0:48
  think
• 0:48
  it
• 0:48
  just
• 0:48
  means
• 0:49
  the
• 0:49
  end
• 0:49
  of
• 0:49
  a
• 0:49
  retailer
• 0:50
  in
• 0:50
  an
• 0:50
  almost
• 0:51
  a
• 0:51
  retail
• 0:51
  category
• 0:52
  like
• 0:52
  they
• 0:53
  talk
• 0:53
  about
• 0:53
  in
• 0:53
  the
• 0:53
  article,
• 0:54
  that
• 0:54
  maybe
• 0:54
  this
• 0:55
  business
• 0:55
  could
• 0:55
  be
• 0:55
  taken
• 0:56
  online.
• 0:56
  I
• 0:57
  just,
• 0:57
  I
• 0:57
  don't
• 0:57
  think
• 0:58
  that
• 0:58
  that's
• 0:58
  a
• 0:59
  viable
• 0:59
  option
• 1:00
  for
• 1:00
  Joanne.
• 1:01
  It's
• 1:01
  not
• 1:01
  core
• 1:01
  to
• 1:01
  its
• 1:02
  base.
• 1:03
  There's
• 1:03
  too
• 1:03
  much
• 1:03
  competition
• 1:04
  when
• 1:04
  you
• 1:04
  start
• 1:04
  getting
• 1:05
  Joanne's
• 1:05
  product
• 1:06
  outside
• 1:07
  of
• 1:07
  like
• 1:07
  fabrics
• 1:08
  and
• 1:08
  things,
• 1:09
  you
• 1:09
  know,
• 1:09
  you've,
• 1:10
  you've
• 1:10
  got
• 1:10
  competition
• 1:10
  with
• 1:11
  Amazon
• 1:11
  and
• 1:11
  Teemu
• 1:12
  for
• 1:12
  all
• 1:12
  the
• 1:12
  craft
• 1:12
  supply
• 1:13
  type
• 1:13
  things.
• 1:13
  So
• 1:14
  there's
• 1:14
  no
• 1:14
  way
• 1:14
  that
• 1:14
  they
• 1:14
  can
• 1:15
  win
• 1:15
  in
• 1:15
  that
• 1:15
  space.
• 1:17
  But
• 1:17
  I
• 1:17
  mean,
• 1:18
  I
• 1:18
  think
• 1:18
  the
• 1:19
  retailer,
• 1:20
  like
• 1:20
  several
• 1:20
  department
• 1:21
  stores
• 1:21
  that
• 1:21
  we've
• 1:22
  seen
• 1:22
  close,
• 1:22
  like
• 1:23
  this
• 1:23
  is
• 1:23
  just
• 1:23
  the
• 1:23
  end
• 1:23
  of
• 1:24
  an
• 1:24
  era.
• 1:24
  They
• 1:24
  haven't
• 1:25
  evolved,
• 1:25
  the
• 1:26
  boxes
• 1:26
  are
• 1:26
  huge,
• 1:27
  rent
• 1:27
  is
• 1:27
  high
• 1:28
  and,
• 1:28
  and
• 1:29
  I
• 1:29
  would
• 1:29
  say
• 1:30
  like
• 1:30
  Joanne
• 1:31
  has
• 1:31
  done
• 1:31
  curbside
• 1:32
  pickup
• 1:32
  and
• 1:33
  things
• 1:33
  that
• 1:33
  they
• 1:33
  had
• 1:33
  to
• 1:33
  do
• 1:34
  during
• 1:34
  the
• 1:34
  pandemic.
• 1:35
  But
• 1:35
  when
• 1:35
  you
• 1:35
  look
• 1:35
  at
• 1:36
  that
• 1:36
  in
• 1:36
  contrast
• 1:37
  with
• 1:37
  like
• 1:37
  a
• 1:37
  Michaels,
• 1:37
  for
• 1:38
  example,
• 1:38
  like
• 1:39
  you
• 1:39
  don't
• 1:40
  hear
• 1:40
  about
• 1:40
  Joanne
• 1:41
  trying
• 1:41
  omnichannel
• 1:42
  offerings
• 1:42
  or
• 1:42
  like
• 1:42
  doing
• 1:43
  the
• 1:43
  marketplaces
• 1:44
  or
• 1:44
  the
• 1:44
  in
• 1:44
  store
• 1:44
  events
• 1:45
  like
• 1:45
  you
• 1:45
  talked
• 1:45
  about
• 1:45
  with
• 1:46
  the
• 1:46
  Michaels
• 1:47
  representative
• 1:47
  back
• 1:48
  at
• 1:48
  Shop
• 1:48
  Talk
• 1:48
  fall,
• 1:48
  like,
• 1:49
  I
• 1:49
  think
• 1:50
  that,
• 1:50
  you
• 1:50
  know,
• 1:51
  this
• 1:51
  is
• 1:51
  a
• 1:51
  hard
• 1:52
  category
• 1:52
  to
• 1:52
  keep
• 1:53
  relevant
• 1:53
  and
• 1:53
  we
• 1:54
  just
• 1:54
  haven't
• 1:54
  seen,
• 1:54
  seen
• 1:55
  the
• 1:55
  investment
• 1:56
  from
• 1:56
  Joanne
• 1:56
  to
• 1:57
  really
• 1:57
  make
• 1:57
  some
• 1:58
  pushes
• 1:58
  into
• 1:58
  that
• 1:58
  space.
• 1:59
  So
• 1:59
  I
• 2:00
  can't
• 2:00
  say
• 2:00
  I'm
• 2:00
  surprised,
• 2:01
  but
• 2:02
  I'm,
• 2:02
  I'm
• 2:03
  sad.
• 2:03
  Are
• 2:03
  you?
• 2:04
  I
• 2:04
  mean,
• 2:04
  do
• 2:04
  you
• 2:04
  even
• 2:05
  care?
• 2:05
  I
• 2:05
  feel
• 2:05
  like
• 2:06
  this
• 2:06
  is
• 2:06
  like
• 2:06
  just
• 2:07
  a
• 2:07
  party
• 2:07
  of
• 2:07
  one
• 2:08
  here.
• 2:08
  Like.
• 2:08
  Oh,
• 2:08
  I'm.
• 2:09
  No,
• 2:09
  no,
• 2:09
  I.
• 2:10
  No,
• 2:10
  I
• 2:10
  mean,
• 2:10
  Ed,
• 2:11
  I.
• 2:12
  Of,
• 2:12
  of
• 2:13
  course
• 2:13
  I
• 2:13
  care.
• 2:14
  You
• 2:14
  know,
• 2:14
  like
• 2:15
  it's,
• 2:15
  it's
• 2:15
  a
• 2:15
  headline.
• 2:16
  Of
• 2:16
  course
• 2:16
  I
• 2:16
  care.
• 2:16
  No,
• 2:17
  you
• 2:17
  know,
• 2:17
  but
• 2:18
  I'm,
• 2:18
  I
• 2:18
  have
• 2:19
  been
• 2:20
  startingly,
• 2:21
  startlingly
• 2:23
  surprised,
• 2:23
  if
• 2:24
  that's
• 2:24
  a
• 2:24
  word,
• 2:25
  by
• 2:26
  how
• 2:26
  much
• 2:26
  people
• 2:27
  are
• 2:27
  interested
• 2:27
  in
• 2:27
  this
• 2:28
  story.
• 2:28
  Like,
• 2:28
  I
• 2:28
  trended
• 2:29
  the
• 2:29
  top,
• 2:30
  or
• 2:30
  I
• 2:31
  trended,
• 2:31
  I
• 2:31
  searched
• 2:32
  the
• 2:32
  top,
• 2:33
  you
• 2:33
  know,
• 2:34
  what
• 2:34
  was
• 2:34
  trending
• 2:34
  in
• 2:34
  Google
• 2:35
  yesterday?
• 2:36
  And
• 2:37
  Joanne
• 2:37
  was
• 2:37
  like,
• 2:37
  number
• 2:37
  two.
• 2:38
  I
• 2:38
  was
• 2:38
  like,
• 2:39
  wow,
• 2:39
  that
• 2:40
  many
• 2:40
  people
• 2:40
  care
• 2:41
  about
• 2:41
  Joanne.
• 2:42
  Joanne
• 2:42
  or
• 2:42
  Joanne
• 2:43
  Fabrics
• 2:43
  as
• 2:43
  it
• 2:43
  used
• 2:43
  to
• 2:43
  be
• 2:44
  known.
• 2:44
  That's
• 2:44
  crazy.
• 2:45
  So,
• 2:45
  I
• 2:45
  mean,
• 2:45
  my
• 2:45
  big
• 2:46
  takeaways,
• 2:47
  my
• 2:47
  big
• 2:47
  takeaways
• 2:47
  aren't
• 2:48
  very
• 2:48
  different
• 2:48
  than
• 2:48
  yours.
• 2:48
  I
• 2:49
  think
• 2:49
  mine
• 2:49
  is.
• 2:49
  My
• 2:49
  big
• 2:50
  takeaway
• 2:50
  is
• 2:50
  that
• 2:50
  nothing
• 2:50
  is
• 2:51
  ever
• 2:51
  safe
• 2:51
  in
• 2:51
  business.
• 2:52
  You
• 2:52
  can
• 2:52
  never
• 2:52
  rest
• 2:53
  on
• 2:53
  your
• 2:53
  laurels.
• 2:54
  You
• 2:54
  have
• 2:54
  to
• 2:54
  be
• 2:54
  constantly
• 2:55
  evolving
• 2:55
  and
• 2:55
  trying
• 2:56
  to
• 2:56
  get
• 2:56
  better.
• 2:57
  And
• 2:57
  sometimes
• 2:58
  the
• 2:58
  way
• 2:58
  the
• 2:58
  cookie
• 2:58
  crumbles,
• 2:59
  the,
• 2:59
  the
• 2:59
  macro
• 3:00
  trends
• 3:00
  are
• 3:00
  just
• 3:00
  out
• 3:00
  of
• 3:00
  your
• 3:01
  control
• 3:01
  and
• 3:01
  there's
• 3:01
  just
• 3:01
  nothing
• 3:02
  you
• 3:02
  can
• 3:02
  do
• 3:02
  about
• 3:02
  it,
• 3:03
  you
• 3:03
  know,
• 3:03
  and
• 3:03
  so
• 3:04
  I,
• 3:04
  you
• 3:04
  know,
• 3:04
  like,
• 3:05
  you
• 3:05
  mentioned
• 3:05
  it,
• 3:05
  I'll
• 3:06
  just
• 3:06
  be
• 3:06
  more
• 3:06
  explicit
• 3:07
  about
• 3:07
  it.
• 3:07
  Like,
• 3:07
  I
• 3:07
  wonder
• 3:08
  if
• 3:08
  the
• 3:08
  same
• 3:08
  thing
• 3:09
  isn't
• 3:09
  going
• 3:09
  to
• 3:09
  happen
• 3:09
  to
• 3:10
  Macy's
• 3:10
  here
• 3:10
  by
• 3:10
  the
• 3:11
  end
• 3:11
  of
• 3:11
  the
• 3:11
  decade.
• 3:11
  You
• 3:11
  know,
• 3:12
  I
• 3:12
  think
• 3:12
  that's,
• 3:12
  I
• 3:12
  think
• 3:13
  that's,
• 3:13
  that's
• 3:13
  really
• 3:14
  what
• 3:14
  this
• 3:14
  story
• 3:14
  tells
• 3:15
  me
• 3:15
  as
• 3:15
  I
• 3:16
  step
• 3:16
  back
• 3:16
  and
• 3:16
  I
• 3:16
  look
• 3:16
  at
• 3:16
  the
• 3:17
  implications
• 3:17
  of
• 3:17
  it.
• 3:18
  Or
• 3:19
  I'm
• 3:19
  going
• 3:19
  to
• 3:19
  go
• 3:19
  out
• 3:19
  on
• 3:19
  a
• 3:20
  limb
• 3:20
  here
• 3:20
  and
• 3:21
  say
• 3:21
  too,
• 3:21
  like,
• 3:21
  I'm
• 3:22
  starting
• 3:22
  to
• 3:22
  have
• 3:22
  this
• 3:22
  fear
• 3:23
  about
• 3:23
  our
• 3:23
  alma
• 3:23
  mater,
• 3:23
  Target
• 3:24
  as
• 3:24
  well,
• 3:24
  because
• 3:25
  I
• 3:25
  have
• 3:25
  legitimate
• 3:26
  concerns
• 3:26
  for
• 3:26
  them
• 3:27
  in
• 3:27
  the
• 3:27
  long
• 3:27
  run
• 3:28
  now,
• 3:28
  too.
• 3:28
  And
• 3:29
  I
• 3:29
  wouldn't
• 3:29
  have
• 3:29
  dared
• 3:30
  uttered
• 3:30
  those
• 3:30
  words
• 3:31
  five,
• 3:31
  six,
• 3:32
  seven
• 3:32
  years
• 3:32
  ago,
• 3:32
  but
• 3:32
  now
• 3:32
  I
• 3:33
  think,
• 3:33
  you
• 3:33
  know,
• 3:33
  given
• 3:34
  that
• 3:34
  just
• 3:34
  how
• 3:34
  things
• 3:35
  change
• 3:35
  and
• 3:35
  how
• 3:35
  you
• 3:36
  can't
• 3:36
  rest
• 3:36
  on
• 3:36
  your
• 3:36
  laurels,
• 3:37
  you
• 3:37
  have
• 3:37
  to
• 3:37
  constantly
• 3:37
  be
• 3:38
  evolving.
• 3:38
  I
• 3:39
  think,
• 3:39
  I
• 3:39
  think
• 3:39
  I
• 3:40
  put
• 3:40
  them
• 3:40
  on
• 3:40
  that
• 3:40
  list
• 3:40
  too.
• 3:41
  Here,
• 3:41
  you
• 3:41
  know,
• 3:41
  over
• 3:42
  the
• 3:42
  next
• 3:42
  10
• 3:42
  to
• 3:43
  20
• 3:43
  years.
• 3:44
  Wow.
• 3:44
  Wow.
• 3:45
  Yeah.
• 3:45
  That's
• 3:46
  crazy
• 3:46
  to
• 3:46
  think
• 3:47
  about.
• 3:47
  I
• 3:47
  mean,
• 3:48
  I
• 3:48
  do
• 3:48
  have
• 3:48
  to
• 3:48
  say,
• 3:49
  like,
• 3:50
  Walmart
• 3:51
  is
• 3:51
  giving
• 3:51
  them
• 3:52
  a
• 3:52
  serious
• 3:53
  run
• 3:53
  for
• 3:53
  their
• 3:53
  money.
• 3:53
  I
• 3:54
  mean,
• 3:54
  like,
• 3:55
  just,
• 3:55
  just
• 3:55
  going
• 3:56
  into,
• 3:56
  like
• 3:56
  we
• 3:57
  talked
• 3:57
  about
• 3:57
  it,
• 3:57
  like,
• 3:57
  just
• 3:57
  going
• 3:58
  into
• 3:58
  that
• 3:58
  store
• 3:59
  and
• 3:59
  the
• 3:59
  fashion
• 4:00
  categories
• 4:00
  alone,
• 4:01
  like,
• 4:01
  and
• 4:01
  hearing
• 4:01
  Denise
• 4:02
  talk
• 4:02
  about,
• 4:02
  like,
• 4:03
  we,
• 4:03
  We've
• 4:03
  never
• 4:03
  been
• 4:04
  present
• 4:04
  in
• 4:04
  there.
• 4:04
  There's
• 4:05
  so
• 4:05
  much
• 4:05
  opportunity
• 4:05
  for
• 4:06
  Walmart
• 4:06
  to
• 4:06
  like,
• 4:07
  come
• 4:07
  in
• 4:07
  and
• 4:08
  make
• 4:08
  a
• 4:08
  play
• 4:08
  to
• 4:09
  grab
• 4:09
  those,
• 4:10
  those
• 4:10
  customers
• 4:11
  away
• 4:11
  from
• 4:11
  Target.
• 4:12
  I
• 4:12
  guess.
• 4:12
  Yeah,
• 4:12
  that's
• 4:13
  true.
• 4:13
  Like,
• 4:14
  yes,
• 4:14
  I
• 4:14
  never
• 4:15
  would
• 4:15
  have
• 4:15
  thought
• 4:15
  of
• 4:15
  that
• 4:15
  until
• 4:16
  you
• 4:16
  said
• 4:16
  that.
• 4:16
  But
• 4:17
  you
• 4:17
  do,
• 4:18
  you
• 4:18
  do.
• 4:18
  It's
• 4:18
  like
• 4:18
  evolve
• 4:19
  or
• 4:19
  die,
• 4:19
  right?
• 4:20
  What?
• 4:20
  Isn't
• 4:20
  that
• 4:20
  like
• 4:21
  the,
• 4:21
  the
• 4:22
  slogan
• 4:22
  for
• 4:23
  like
• 4:23
  a
• 4:23
  T
• 4:23
  shirt?
• 4:23
  Yeah,
• 4:24
  it's
• 4:24
  like
• 4:24
  the
• 4:25
  slo.
• 4:25
  Yeah,
• 4:25
  it's
• 4:25
  like
• 4:25
  the
• 4:25
  slogan
• 4:26
  of
• 4:26
  Delaware,
• 4:26
  no,
• 4:26
  let's
• 4:27
  live
• 4:27
  free
• 4:27
  or
• 4:27
  die.
• 4:27
  But
• 4:28
  I
• 4:28
  think.
• 4:28
  But,
• 4:28
  but,
• 4:28
  yeah,
• 4:29
  no,
• 4:29
  I
• 4:29
  mean,
• 4:29
  I
• 4:29
  was
• 4:29
  writing
• 4:30
  an
• 4:30
  article.
• 4:30
  I
• 4:30
  was
• 4:30
  thinking
• 4:30
  about
• 4:30
  it
• 4:31
  because
• 4:31
  I
• 4:31
  was
• 4:31
  writing
• 4:31
  an
• 4:31
  article
• 4:31
  for
• 4:31
  Placer
• 4:32
  AI
• 4:33
  this
• 4:33
  week
• 4:33
  and
• 4:34
  you
• 4:34
  know,
• 4:34
  if
• 4:35
  you
• 4:35
  look
• 4:35
  at
• 4:35
  all
• 4:35
  the
• 4:35
  beachheads
• 4:36
  Target
• 4:36
  once
• 4:37
  held,
• 4:37
  they've
• 4:38
  all
• 4:38
  been
• 4:38
  under
• 4:39
  siege.
• 4:39
  Like,
• 4:39
  you've
• 4:39
  got
• 4:40
  Walmart
• 4:40
  getting
• 4:40
  the
• 4:40
  high
• 4:41
  income
• 4:41
  shopper
• 4:41
  to
• 4:42
  a
• 4:42
  really,
• 4:42
  really
• 4:43
  large
• 4:43
  degree,
• 4:44
  particularly
• 4:44
  in
• 4:44
  fashion.
• 4:45
  As
• 4:45
  mentioned,
• 4:46
  you
• 4:46
  know,
• 4:46
  on
• 4:47
  your
• 4:47
  show,
• 4:47
  in
• 4:48
  your
• 4:48
  interview
• 4:48
  yesterday,
• 4:49
  the
• 4:49
  warehouse
• 4:50
  clubs
• 4:50
  are
• 4:50
  getting
• 4:50
  stronger,
• 4:51
  particularly
• 4:51
  with
• 4:51
  the
• 4:51
  younger
• 4:52
  generations.
• 4:52
  You
• 4:52
  got
• 4:53
  Timu
• 4:53
  and
• 4:53
  she
• 4:53
  in,
• 4:54
  in
• 4:54
  the
• 4:54
  mix.
• 4:54
  You
• 4:55
  don't
• 4:55
  know
• 4:55
  how
• 4:55
  long
• 4:55
  or
• 4:56
  to
• 4:56
  what
• 4:56
  degree,
• 4:56
  but
• 4:56
  they're
• 4:57
  going
• 4:57
  after
• 4:57
  that
• 4:57
  fast
• 4:58
  fashion
• 4:58
  space
• 4:58
  as
• 4:59
  well,
• 4:59
  you
• 4:59
  know.
• 4:59
  And
• 5:00
  Wayfair,
• 5:00
  Wayfair
• 5:01
  is
• 5:01
  the
• 5:01
  go
• 5:01
  to
• 5:01
  place
• 5:01
  for
• 5:01
  online
• 5:02
  furnishings
• 5:02
  now
• 5:02
  too.
• 5:03
  So
• 5:03
  like,
• 5:03
  and
• 5:04
  they're
• 5:04
  getting
• 5:04
  into
• 5:04
  stores
• 5:05
  so,
• 5:05
  you
• 5:05
  know,
• 5:06
  there's
• 5:07
  a
• 5:07
  lot
• 5:07
  of
• 5:08
  guns
• 5:08
  pointed
• 5:09
  in
• 5:09
  that
• 5:09
  direction.
• 5:09
  So.
• 5:10
  Yeah,
• 5:10
  I
• 5:10
  don't
• 5:10
  know,
• 5:10
  but
• 5:10
  it
• 5:10
  just,
• 5:11
  just
• 5:11
  goes
• 5:11
  to
• 5:11
  show
• 5:12
  you,
• 5:12
  you
• 5:12
  got
• 5:12
  to
• 5:12
  keep
• 5:12
  moving.
• 5:13
  You
• 5:13
  got
• 5:13
  to
• 5:13
  keep.
• 5:14
  Joanne
• 5:15
  is
• 5:15
  the
• 5:15
  canary
• 5:15
  in
• 5:15
  the
• 5:15
  coal
• 5:16
  mine
• 5:16
  for
• 5:16
  all
• 5:18
  favorite
• 5:18
  retailers.
• 5:19
  It's.
• 5:20
  It's
• 5:20
  crazy
• 5:20
  considering
• 5:21
  all
• 5:21
  the
• 5:21
  retailers
• 5:21
  that
• 5:21
  have
• 5:22
  gone
• 5:22
  out
• 5:22
  of
• 5:22
  business
• 5:22
  recently
• 5:23
  and
• 5:23
  Joanne
• 5:24
  is
• 5:24
  the
• 5:24
  one
• 5:24
  that
• 5:24
  we're
• 5:25
  like,
• 5:25
  you
• 5:25
  know,
• 5:25
  having
• 5:25
  this
• 5:26
  major
• 5:26
  epiphany
• 5:26
  or.
• 5:27
  I
• 5:27
  know,
• 5:28
  I
• 5:28
  know,
• 5:29
  but
• 5:30
  I
• 5:30
  loved
• 5:30
  it.
• 5:30
  I
• 5:30
  loved
• 5:31
  all
• 5:31
  those
• 5:31
  reads
• 5:32
  that
• 5:32
  I
• 5:32
  made
• 5:33
  for
• 5:33
  people's
• 5:33
  gifts
• 5:34
  back
• 5:34
  in
• 5:34
  the
• 5:34
  day.
• 5:34
  I
• 5:34
  could
• 5:35
  spend
• 5:35
  hours
• 5:35
  there
• 5:35
  on
• 5:36
  a
• 5:36
  Saturday.
• 5:36
  It
• 5:36
  was
• 5:36
  great.
• 5:38
  I
• 5:39
  didn't
• 5:39
  know
• 5:39
  you're
• 5:39
  a
• 5:39
  reader.
• 5:40
  You
• 5:40
  make
• 5:40
  wreaths.
• 5:41
  Yeah,
• 5:42
  like
• 5:42
  made
• 5:42
  these
• 5:43
  wreaths
• 5:44
  every
• 5:44
  year
• 5:44
  for
• 5:44
  Christmas
• 5:45
  where
• 5:45
  you
• 5:45
  like
• 5:45
  poke
• 5:46
  fabric
• 5:46
  into
• 5:46
  them.
• 5:47
  I
• 5:47
  learned.
• 5:47
  I
• 5:47
  went
• 5:48
  to
• 5:48
  the
• 5:48
  classes
• 5:48
  all
• 5:48
  the
• 5:49
  time.
• 5:49
  See,
• 5:49
  it's
• 5:50
  sad.
• 5:50
  There's
• 5:50
  a
• 5:50
  lot
• 5:50
  of
• 5:50
  memories
• 5:51
  that
• 5:51
  are
• 5:51
  dying.
• 5:51
  Chris,
• 5:52
  thank
• 5:52
  you,
• 5:52
  audience,
• 5:53
  for
• 5:53
  sticking
• 5:53
  with
• 5:54
  us.
• 5:54
  As
• 5:54
  I
• 5:54
  go
• 5:55
  through
• 5:55
  my,
• 5:56
  my
• 5:56
  childhood
• 5:57
  nostalgia.
• 5:58
  I
• 5:58
  think
• 5:58
  our
• 5:58
  audience
• 5:59
  is
• 5:59
  very,
• 5:59
  very
• 5:59
  happy
• 6:00
  to
• 6:00
  know
• 6:00
  that
• 6:00
  you
• 6:00
  were,
• 6:00
  you
• 6:01
  were
• 6:01
  once
• 6:01
  a
• 6:01
  reader
• 6:02
  and
• 6:02
  I
• 6:02
  was
• 6:02
  a
• 6:02
  reader.
• 6:03
  Yes.