EP 94: I Bet My Entire Net Worth on Life360 — It Paid $8B Later

$100M Exits with Jason Kirby · Oct 23, 2025 · 1h 7m

When Itamar Novick joined Life360, it wasn’t the family safety app we know today.

The team was small. The product was rough. The future? Uncertain.

Then came the moment that would define everything:

👉 The company was out of cash.

👉 Investors were skeptical.

👉 Itamar had a choice — walk away or double down.

He chose to bet his entire net worth on the company.

That all-in moment eventually led to one of the most unique IPO journeys in tech — first in Australia, then on the NASDAQ. The risk paid off. Life360 became an $8B household name.

In our new $100M Exits episode, Itamar shares:

What it…