The $770 Million Influencer Economy: Can Influencer Rates Be Standardised?
As the GCC influencer marketing sector surges towards a projected $770 million valuation by 2032, the era of vanity metrics is facing a major shake-up. Linda Kender, Regional Director at MMA MENA, joins Tim Elliott to discuss the launch of the region’s first standardisation guide, aimed at replacing chaotic pricing models with rigorous, scientific metrics.
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