How to create a brand that connects, resonates and sells as an artist - Tom Spark, E049
In this episode I spoke with brand expert Tom Spark, about how we create successful brands as photographers that propel our artwork forward and drive authentic, but popular communication.
Together, we talked a lot about the web of content creation and online representation—how to strike the right notes of enthusiasm, authenticity and clarity, and why your 'divine spark' might just be the one thing that sets you apart from the others.
Other topics of value that we discussed, include:
value propositioning
T-shaped personal branding
personal interests vs. professional needs
connecting your…
The skinny
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